Discover Leaders Day

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Discover Leaders Day

GET TICKETS

Discover Leaders Day

GET TICKETS

AGENDA

AGENDA

SEPT 17

SEPT 16

SEPT 15

08.00

BREAKFAST

Keynotes, Contentsquare Stage

09:30

Kickoff

Welcome to Productlab Conference

Welcome to Productlab Conference

Daniele Ronca

Productlab

09:50

Opening Keynote

Leading Through AI Transformation

AI transformation isn't just a skill shift. It's an identity shift. Jana explores the gap between opportunity and anxiety, and what it actually takes to lead your teams through it.

Jana Waldschmidt

GetYourGuide

09:50

Opening Keynote

Leading Through AI Transformation

AI transformation isn't just a skill shift. It's an identity shift. Jana explores the gap between opportunity and anxiety, and what it actually takes to lead your teams through it.

Jana Waldschmidt

GetYourGuide

10:30

Build & Craft

Governing AI Agents at Scale

AI agents fail when nobody defines 'working.' This talk cuts through the hype: governance, evals, observability. Blueprint, not buzzword.

Csaba Tamas

Parloa

10:30

Build & Craft

Governing AI Agents at Scale

AI agents fail when nobody defines 'working.' This talk cuts through the hype: governance, evals, observability. Blueprint, not buzzword.

Csaba Tamas

Parloa

11:10

Build & Craft

How to make LLMs love your product

LLMs infer products from signals, docs, and reviews — not demos. Learn the PM playbook for getting found and recommended by the models your users trust.

Malte Landwehr

PEEC AI

11:10

Build & Craft

How to make LLMs love your product

LLMs infer products from signals, docs, and reviews — not demos. Learn the PM playbook for getting found and recommended by the models your users trust.

Malte Landwehr

PEEC AI

Deep Dives, Cinema Stage

10:30

Coming Soon

Coming Soon

Coming Soon

Deep Dive’s Speaker

Coming Soon

10:30

Coming Soon

Coming Soon

Coming Soon

Deep Dive’s Speaker

Coming Soon

10:30

Build & Craft

The Interface Is Not Your Product. Now What?

The interface you've been building around is becoming optional. This session stress-tests your product strategy by removing it — leaving you with a diagnosis of what's actually standing between you and a strategy that works in a Zero UI world.

Dajana Aleksic

Mercedes-Benz AG

10:30

Coming Soon

Coming Soon

Coming Soon

Deep Dive’s Speaker

Coming Soon

Deep Dives, Parlour Stage

10:30

Build & Craft

The Interface Is Not Your Product. Now What?

The interface you've been building around is becoming optional. This session stress-tests your product strategy by removing it — leaving you with a diagnosis of what's actually standing between you and a strategy that works in a Zero UI world.

Dajana Aleksic

Mercedes-Benz AG

10:30

Build & Craft

The Interface Is Not Your Product. Now What?

The interface you've been building around is becoming optional. This session stress-tests your product strategy by removing it — leaving you with a diagnosis of what's actually standing between you and a strategy that works in a Zero UI world.

Dajana Aleksic

Mercedes-Benz AG

Roundtables, Sponsor Lounge

10:30

Leadership

Leading Product Through M&A

Mergers and acquisitions promise synergy but often deliver chaos - at least at first. Join a roundtable of product leaders to discuss what actually works when combining teams, platforms and roadmaps.

Alex Allan

Digital North

10:30

Leadership

Leading Product Through M&A

Mergers and acquisitions promise synergy but often deliver chaos - at least at first. Join a roundtable of product leaders to discuss what actually works when combining teams, platforms and roadmaps.

Alex Allan

Digital North

10:30

Leadership

Leading Product Through M&A

Mergers and acquisitions promise synergy but often deliver chaos - at least at first. Join a roundtable of product leaders to discuss what actually works when combining teams, platforms and roadmaps.

Alex Allan

Digital North

10:30

Strategy

Strategic Thinking for Product Managers

But what does that actually mean? In this session, we unpack what strategic thinking really looks like — and how to apply it when it counts.

Ravi Mehta

Reforge

10:30

Strategy

Strategic Thinking for Product Managers

But what does that actually mean? In this session, we unpack what strategic thinking really looks like — and how to apply it when it counts.

Ravi Mehta

Reforge

10:30

Strategy

Strategic Thinking for Product Managers

But what does that actually mean? In this session, we unpack what strategic thinking really looks like — and how to apply it when it counts.

Ravi Mehta

Reforge

11.40

BREAK

12:05

Build & Craft

Machine Payments & the Headless economy

Coming soon

Julius Danek

Stripe

12:05

Build & Craft

Machine Payments & the Headless economy

Coming soon

Julius Danek

Stripe

12:05

Build & Craft

Machine Payments & the Headless economy

Coming soon

Julius Danek

Stripe

12:45

Coming Soon

Coming Soon

Coming Soon

CSQ’s Speaker

Contentsquare

12:45

Coming Soon

Coming Soon

Coming Soon

CSQ’s Speaker

Contentsquare

12:45

Coming Soon

Coming Soon

Coming Soon

CSQ’s Speaker

Contentsquare

12:05

Strategy

Coming soon

Coming soon

Koen Stam

Personio

12:05

Strategy

Coming soon

Coming soon

Koen Stam

Personio

12:05

Strategy

Coming soon

Coming soon

Koen Stam

Personio

12:05

Strategy

From Feature Factory to Economic Ownership

Product teams ship features. Businesses need economic outcomes. I introduce Economic Architecture, a framework to turn product from a feature factory into a system that drives revenue and compounding growth.

Florian Bonnet

Veriff

12:05

Strategy

From Feature Factory to Economic Ownership

Product teams ship features. Businesses need economic outcomes. I introduce Economic Architecture, a framework to turn product from a feature factory into a system that drives revenue and compounding growth.

Florian Bonnet

Veriff

12:05

Strategy

From Feature Factory to Economic Ownership

Product teams ship features. Businesses need economic outcomes. I introduce Economic Architecture, a framework to turn product from a feature factory into a system that drives revenue and compounding growth.

Florian Bonnet

Veriff

12:05

Coming Soon

Coming Soon

Coming Soon

UXCam

UXCam

12:05

Coming Soon

Coming Soon

Coming Soon

UXCam

UXCam

12:05

Coming Soon

Coming Soon

Coming Soon

UXCam

UXCam

12:05

Leadership

Company Politics

Unwritten rules, power dynamics, and the trade-offs behind every product decision. A frank roundtable on navigating company politics without losing credibility or impact.

Birte Loeckel

Loeckel Consulting

12:05

Leadership

Company Politics

Unwritten rules, power dynamics, and the trade-offs behind every product decision. A frank roundtable on navigating company politics without losing credibility or impact.

Birte Loeckel

Loeckel Consulting

12:05

Leadership

Company Politics

Unwritten rules, power dynamics, and the trade-offs behind every product decision. A frank roundtable on navigating company politics without losing credibility or impact.

Birte Loeckel

Loeckel Consulting

13.15

LUNCH

15:00

Leadership

What the AI-Native Playbook Doesn't Tell You

The AI-native playbook exists. We tested it on a real product, with a real team, under real pressure. Some things flew. Some things broke. All of it was worth it.

Guannan Li

ablefy

15:00

Leadership

What the AI-Native Playbook Doesn't Tell You

The AI-native playbook exists. We tested it on a real product, with a real team, under real pressure. Some things flew. Some things broke. All of it was worth it.

Guannan Li

ablefy

15:00

Leadership

What the AI-Native Playbook Doesn't Tell You

The AI-native playbook exists. We tested it on a real product, with a real team, under real pressure. Some things flew. Some things broke. All of it was worth it.

Guannan Li

ablefy

15:40

Leadership

Firechat

A conversation with one of Berlin's most interesting solo founders — a builder, a community believer, and someone who made their tool free to self-host. A genuine voice for building in Europe.

Jan Oberhauser

n8n

Luca Rossi

Refactoring

15:40

Leadership

Firechat

A conversation with one of Berlin's most interesting solo founders — a builder, a community believer, and someone who made their tool free to self-host. A genuine voice for building in Europe.

Jan Oberhauser

n8n

Luca Rossi

Refactoring

15:40

Leadership

Firechat

A conversation with one of Berlin's most interesting solo founders — a builder, a community believer, and someone who made their tool free to self-host. A genuine voice for building in Europe.

Jan Oberhauser

n8n

Luca Rossi

Refactoring

15:00

Leadership

Stop micromanaging, start scaling

One of the hardest parts of leadership isn't delegating tasks - it's scaling your intuition. Drawing inspiration from architecture, design and successful product leaders, we'll explore mindset shifts and practical tools to help you 'do' less and 'lead' more.

Lucie Mclean

Google

15:00

Leadership

Stop micromanaging, start scaling

One of the hardest parts of leadership isn't delegating tasks - it's scaling your intuition. Drawing inspiration from architecture, design and successful product leaders, we'll explore mindset shifts and practical tools to help you 'do' less and 'lead' more.

Lucie Mclean

Google

15:00

Build & Craft

For product builders: Let('s) build.

Most people are talking about the product builder. Vito has been doing it for 20 years. This is a field report from someone who removed his own training wheels and shipped a full SaaS product alone with AI — and is still falling at parts of it.

Vito Bica

Arcate

15:00

Leadership

Stop micromanaging, start scaling

One of the hardest parts of leadership isn't delegating tasks - it's scaling your intuition. Drawing inspiration from architecture, design and successful product leaders, we'll explore mindset shifts and practical tools to help you 'do' less and 'lead' more.

Lucie Mclean

Google

15:00

Build & Craft

For product builders: Let('s) build.

Most people are talking about the product builder. Vito has been doing it for 20 years. This is a field report from someone who removed his own training wheels and shipped a full SaaS product alone with AI — and is still falling at parts of it.

Vito Bica

Arcate

15:00

Build & Craft

For product builders: Let('s) build.

Most people are talking about the product builder. Vito has been doing it for 20 years. This is a field report from someone who removed his own training wheels and shipped a full SaaS product alone with AI — and is still falling at parts of it.

Vito Bica

Arcate

15:00

Coming Soon

Coming Soon

Coming Soon

UserTesting

UserTesting

15:00

Coming Soon

Coming Soon

Coming Soon

UserTesting

UserTesting

15:00

Coming Soon

Coming Soon

Coming Soon

UserTesting

UserTesting

15:00

Strategy

Everyone has a side business. Almost no one has customers.

PMs know how to build products. Getting strangers to pay for yours without a brand behind your name is a completely different skill. This session is about exactly that gap and how to close it.

Victoria Sheer

12BRAVE

15:00

Strategy

Everyone has a side business. Almost no one has customers.

PMs know how to build products. Getting strangers to pay for yours without a brand behind your name is a completely different skill. This session is about exactly that gap and how to close it.

Victoria Sheer

12BRAVE

15:00

Strategy

Everyone has a side business. Almost no one has customers.

PMs know how to build products. Getting strangers to pay for yours without a brand behind your name is a completely different skill. This session is about exactly that gap and how to close it.

Victoria Sheer

12BRAVE

16.10

BREAK

16:40

Strategy

Against Simplicity

Most product leaders are wired to simplify. At tonies, that instinct would have been wrong. Prasad Gupte makes the case that complexity, when owned with intention, is the most defensible moat a product org can build.

Prasad Gupte

tonies

16:40

Strategy

Against Simplicity

Most product leaders are wired to simplify. At tonies, that instinct would have been wrong. Prasad Gupte makes the case that complexity, when owned with intention, is the most defensible moat a product org can build.

Prasad Gupte

tonies

16:40

Strategy

Against Simplicity

Most product leaders are wired to simplify. At tonies, that instinct would have been wrong. Prasad Gupte makes the case that complexity, when owned with intention, is the most defensible moat a product org can build.

Prasad Gupte

tonies

17:20

Build & Craft

Building 0->1 AI products

How do you go from a hypothesis to an agentic product your customers actually use, especially inside a large organization? A real-world case study of the process from start to finish.

Rohan Garg

Kleinanzeigen

17:20

Build & Craft

Building 0->1 AI products

How do you go from a hypothesis to an agentic product your customers actually use, especially inside a large organization? A real-world case study of the process from start to finish.

Rohan Garg

Kleinanzeigen

17:20

Build & Craft

Building 0->1 AI products

How do you go from a hypothesis to an agentic product your customers actually use, especially inside a large organization? A real-world case study of the process from start to finish.

Rohan Garg

Kleinanzeigen

16:40

Build & Craft

Building AI Products Competitors Can't Match

Everyone has access to the same AI models. The real question is how you build products competitors simply can't copy. Ravi shows how combining AI with what's uniquely yours creates defensible features no one else can replicate.

Ravi Mehta

Reforge

16:40

Build & Craft

Building AI Products Competitors Can't Match

Everyone has access to the same AI models. The real question is how you build products competitors simply can't copy. Ravi shows how combining AI with what's uniquely yours creates defensible features no one else can replicate.

Ravi Mehta

Reforge

16:40

Leadership

Start the Hard Talk

Everyone avoids a conversation. In this hands-on LEGO® Serious Play® session, you’ll build it, uncover what’s underneath, and decide what to do. No slides. All action.

Alexandru Bleau

E.ON Group Innovation

16:40

Build & Craft

Building AI Products Competitors Can't Match

Everyone has access to the same AI models. The real question is how you build products competitors simply can't copy. Ravi shows how combining AI with what's uniquely yours creates defensible features no one else can replicate.

Ravi Mehta

Reforge

16:40

Leadership

Start the Hard Talk

Everyone avoids a conversation. In this hands-on LEGO® Serious Play® session, you’ll build it, uncover what’s underneath, and decide what to do. No slides. All action.

Alexandru Bleau

E.ON Group Innovation

16:40

Leadership

Start the Hard Talk

Everyone avoids a conversation. In this hands-on LEGO® Serious Play® session, you’ll build it, uncover what’s underneath, and decide what to do. No slides. All action.

Alexandru Bleau

E.ON Group Innovation

16:40

Leadership

You're Not Building a Product. You're Orchestrating Infrastructure, and People.

Modern products are ecosystems of APIs, compliance layers, and partners. Product managers increasingly orchestrate infrastructure and stakeholders. Lessons from Web3, regulated fintech, and AI prototyping.

Anastasiia Kostrub

Notabene

16:40

Leadership

You're Not Building a Product. You're Orchestrating Infrastructure, and People.

Modern products are ecosystems of APIs, compliance layers, and partners. Product managers increasingly orchestrate infrastructure and stakeholders. Lessons from Web3, regulated fintech, and AI prototyping.

Anastasiia Kostrub

Notabene

16:40

Leadership

You're Not Building a Product. You're Orchestrating Infrastructure, and People.

Modern products are ecosystems of APIs, compliance layers, and partners. Product managers increasingly orchestrate infrastructure and stakeholders. Lessons from Web3, regulated fintech, and AI prototyping.

Anastasiia Kostrub

Notabene

16:40

Build & Craft

The Business Case for Agents: Where to Invest

Are you building agents because they make sense — or because they look good in a demo?

Zsuzsanna Tamas

Amazon Music

16:40

Build & Craft

The Business Case for Agents: Where to Invest

Are you building agents because they make sense — or because they look good in a demo?

Zsuzsanna Tamas

Amazon Music

16:40

Build & Craft

The Business Case for Agents: Where to Invest

Are you building agents because they make sense — or because they look good in a demo?

Zsuzsanna Tamas

Amazon Music

17:50

JOIN TOGHETER

18:00

Closing Keynote

Still Human

The conference closes with Michelle Parsons. She has built for human connection at Spotify, Netflix, Hinge, and now Lora. Her closing keynote asks the question product leaders will keep returning to: what makes us irreplaceable in the age of AI?

Michelle Parsons

Lora

18:00

Closing Keynote

Still Human

The conference closes with Michelle Parsons. She has built for human connection at Spotify, Netflix, Hinge, and now Lora. Her closing keynote asks the question product leaders will keep returning to: what makes us irreplaceable in the age of AI?

Michelle Parsons

Lora

18:30

Closing

Closing Remarks

Closing Remarks

Daniele Ronca

Productlab

18:45

APERITIF & NETWORKING

19:45

CLOSING LIVE PERFORMANCE ↓

< Tickets >

Join the

Product

Week

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Get Early Bird

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

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€899

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Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Get Full Bundle

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Get Early Bird

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Get Bundle

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Get Full Bundle

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Get Early Bird

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Get Bundle

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Get Full Bundle

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Get Early Bird

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Get Bundle

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Get Full Bundle

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Book Hotel

FAQ

<Prev Edition>

PLC 2025

<Leaders Circles>

Ready to lead?

<Community>

Next event

Newsletter

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EU Conferences

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© 2026 ProductLab. All rights reserved.

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404

Brand Asset

About us

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Book Hotel

FAQ

<Prev Edition>

PLC 2025

<Leaders Circles>

Ready to lead?

<Community>

Next event

Newsletter

Join the Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us

© 2026 ProductLab. All rights reserved.

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Hotel

FAQ

<Prev Edition>

PLC 2025

<Leaders Circles>

Ready to lead?

<Community>

Next event

Newsletter

Join Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab.
All rights reserved.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us