
< Craft & AI Lab Overview >
Product building is changing fast. Lead as an AI-native PM.
16.09
The Social Hub
Where strategy, discovery, and AI-native thinking meet.

This Day is dedicated to understanding what it means to build products in an AI-native era. As AI reshapes how products are conceived and developed, product builders need to rethink discovery, decision-making, and strategic focus.
Together, we’ll explore the evolving role of the product builder, the skills required to operate effectively with AI, and the core product thinking that remains essential. The day centers on discovery: identifying meaningful opportunities, evaluating what to build next, and strengthening the strategic judgment needed when possibilities expand faster than ever.
Through practical sessions and guided exercises, you’ll step back from day-to-day execution to reassess how you approach product discovery and define your role in an AI-driven landscape.
Craft & AI Lab
At Glance
Craft & AI native is the new advantage.
Learn how.
Small Peer Group
Slides & Material
Productlab Merch
< Who are this LABs for? >
Senior PMs who want to build the right things
Product leaders building LLM-based products
Operators upgrading their personal and team OS
< What you'll get >
Build AI and get faster with modern tools
Win distribution and adoption
Strategic Communication for Stakeholders & your Team
A strong network of peers when it gets hard
A full day of learning through new approaches and exercises
Top-level instructors who have been working and teaching at the best tech companies
< Become AI Native >
Led by industry Leaders driving change
< And one more thing >
At 18:30 the day ends with Impro for Leaders: 30 minutes of “Yes, and…” with Birte Loeckel of NOW. Optional, no signup, and a better way into the aperitif than talking about the weather.
< Attended by team members from >
Our previous LABs day vibes
< Location >
Where It All Happens











