< Craft & AI Lab Overview >

Product building is changing fast. Lead as an AI-native PM.

16.09

The Social Hub

Where strategy, discovery, and AI-native thinking meet.

This Day is dedicated to understanding what it means to build products in an AI-native era. As AI reshapes how products are conceived and developed, product builders need to rethink discovery, decision-making, and strategic focus.

Together, we’ll explore the evolving role of the product builder, the skills required to operate effectively with AI, and the core product thinking that remains essential. The day centers on discovery: identifying meaningful opportunities, evaluating what to build next, and strengthening the strategic judgment needed when possibilities expand faster than ever.

Through practical sessions and guided exercises, you’ll step back from day-to-day execution to reassess how you approach product discovery and define your role in an AI-driven landscape.

Craft & AI Lab

At Glance

Craft & AI native is the new advantage.
Learn how.

Small Peer Group

Food & Drinks Included

All Included

Slides & Material

Productlab Merch

Real Espresso Coffee

Real Espresso

Aperitif Networking

Aperitif

< Who are this LABs for? >

  • Senior PMs who want to build the right things

  • Product leaders building LLM-based products

  • Operators upgrading their personal and team OS

< What you'll get >

  • Build AI and get faster with modern tools

  • Win distribution and adoption

  • Strategic Communication for Stakeholders & your Team

  • A strong network of peers when it gets hard

< Become AI Native >

Led by industry Leaders driving change

< Attended by team members from >

Our previous LABs day vibes

< Location >

Where It All Happens

< Tickets >

Join the

Product

Week

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

Show perks

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

Show perks

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

Show perks

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

Show perks

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

Show perks

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

Show perks

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

Show perks

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

Show perks

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

Show perks

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

Show perks

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

Show perks

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

Show perks

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location

FAQ

<Community>

Next event

Newsletter

Join the Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab. All rights reserved.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location

FAQ

<Community>

Next event

Newsletter

Join the Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us

© 2026 ProductLab. All rights reserved.

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location

FAQ

<Community>

Next event

Newsletter

Join Community

Join Community

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab.
All rights reserved.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us