
< Craft & AI Lab Overview >
Product building is changing fast. Lead as an AI-native PM.
16.09
The Social Hub
Where strategy, discovery, and AI-native thinking meet.

This Day is dedicated to understanding what it means to build products in an AI-native era. As AI reshapes how products are conceived and developed, product builders need to rethink discovery, decision-making, and strategic focus.
Together, we’ll explore the evolving role of the product builder, the skills required to operate effectively with AI, and the core product thinking that remains essential. The day centers on discovery: identifying meaningful opportunities, evaluating what to build next, and strengthening the strategic judgment needed when possibilities expand faster than ever.
Through practical sessions and guided exercises, you’ll step back from day-to-day execution to reassess how you approach product discovery and define your role in an AI-driven landscape.
Craft & AI Lab
At Glance
Craft & AI native is the new advantage.
Learn how.
Small Peer Group
Food & Drinks Included
All Included
Slides & Material
Productlab Merch
Real Espresso Coffee
Real Espresso
Aperitif Networking
Aperitif
< Who are this LABs for? >
Senior PMs who want to build the right things
Product leaders building LLM-based products
Operators upgrading their personal and team OS
< What you'll get >
Build AI and get faster with modern tools
Win distribution and adoption
Strategic Communication for Stakeholders & your Team
A strong network of peers when it gets hard
< Become AI Native >
Led by industry Leaders driving change
< Attended by team members from >
Our previous LABs day vibes

< Location >
Where It All Happens
Hub
The Social
The Social Hub is located in the heart of Berlin, just a short walk from Alexanderplatz and our main venue. 15' from main station and 40' from airport. It features modern workshop rooms, a networking lounge, and amenities including a gym and Music studio.



Sept 15 - Sept 16
Sept 17
Cic
Berlin
An historical protected red-brick factory built in 1901 for Agfa, the company that invented colour photography and cinema film for global markets. The walls are original. The ambition to build new things inside them never left.
Today it is Berlin's newest deep tech campus and the official home of the city's AI hub, backed by the senate. Kreuzberg on one side, the Spree canal on the other.
For a community that believes IRL matters more in the AI age, there is no better room to be in.



Sept 15 - Sept 16
Sept 17
Cic
Berlin
An historical protected red-brick factory built in 1901 for Agfa, the company that invented colour photography and cinema film for global markets. The walls are original. The ambition to build new things inside them never left.
Today it is Berlin's newest deep tech campus and the official home of the city's AI hub, backed by the senate. Kreuzberg on one side, the Spree canal on the other.
For a community that believes IRL matters more in the AI age, there is no better room to be in.



< Tickets >
Join the
Product
Week
Single pass
Bundles
-20%

Craft & AI Lab
Sept 16
A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Conference
Sept 17
The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Leaders Lab
Sept 15
Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop
Single pass
Bundles
-20%

Craft & AI Lab
Sept 16
A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Conference
Sept 17
The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Leaders Lab
Sept 15
Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop
Single pass
Bundles
-20%

Craft & AI Lab
Sept 16
A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Conference
Sept 17
The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Leaders Lab
Sept 15
Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop
Single pass
Bundles
-20%

Craft & AI Lab
Sept 16
A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Conference
Sept 17
The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Leaders Lab
Sept 15
Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop
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