< Craft & AI Lab Overview >

Product building is changing fast. Lead as an AI-native PM.

16.09

The Social Hub

Where strategy, discovery, and AI-native thinking meet.

This Day is dedicated to understanding what it means to build products in an AI-native era. As AI reshapes how products are conceived and developed, product builders need to rethink discovery, decision-making, and strategic focus.

Together, we’ll explore the evolving role of the product builder, the skills required to operate effectively with AI, and the core product thinking that remains essential. The day centers on discovery: identifying meaningful opportunities, evaluating what to build next, and strengthening the strategic judgment needed when possibilities expand faster than ever.

Through practical sessions and guided exercises, you’ll step back from day-to-day execution to reassess how you approach product discovery and define your role in an AI-driven landscape.

Craft & AI Lab

At Glance

Craft & AI native is the new advantage.
Learn how.

Small Peer Group

Food & Drinks Included

All Included

Slides & Material

Productlab Merch

Real Espresso Coffee

Real Espresso

Aperitif Networking

Aperitif

< Who are this LABs for? >

  • Senior PMs who want to build the right things

  • Product leaders building LLM-based products

  • Operators upgrading their personal and team OS

< What you'll get >

  • Build AI and get faster with modern tools

  • Win distribution and adoption

  • Strategic Communication for Stakeholders & your Team

  • A strong network of peers when it gets hard

  • A full day of learning through new approaches and exercises

  • Top-level instructors who have been working and teaching at the best tech companies

< Become AI Native >

Led by industry Leaders driving change

< Attended by team members from >

Our previous LABs day vibes

< Location >

Where It All Happens

< Tickets >

Join the

Product

Week

Single pass

Bundles

-20%

Online

Craft & AI + Conf

Sept 16+17

A full day of workshops to elevate your Craft, AI building & Product Marketing + Conference

Save €99

Best for in-person, hands-on learning

20 people max / group

€899

+VAT

Show perks

Leaders + Conf

Sept 15+17

Executive leadership day for Super ICs, HoP to CPOs with Ravi Mehta + Conference

Save €99

Best for Leadership Topics & Networking

Max 60 Leaders

€999

+VAT

Show perks

Group Tickets

All days

Group discounts available on single tickets and multi-day passes — 5% for groups of 5, 10% for groups of 10. For Leaders Tickets or custom packages. Email us at team at productlab.app

Save

up to 20%

Best for Teams

Starting from 5

+VAT

Show perks

Single pass

Bundles

-20%

Online

Craft & AI + Conf

Sept 16+17

A full day of workshops to elevate your Craft, AI building & Product Marketing + Conference

Save €99

Best for in-person, hands-on learning

20 people max / group

€899

+VAT

Show perks

Leaders + Conf

Sept 15+17

Executive leadership day for Super ICs, HoP to CPOs with Ravi Mehta + Conference

Save €99

Best for Leadership Topics & Networking

Max 60 Leaders

€999

+VAT

Show perks

Group Tickets

All days

Group discounts available on single tickets and multi-day passes — 5% for groups of 5, 10% for groups of 10. For Leaders Tickets or custom packages. Email us at team at productlab.app

Save

up to 20%

Best for Teams

Starting from 5

+VAT

Show perks

Single pass

Bundles

Online

Craft & AI + Conf

Sept 16+17

A full day of workshops to elevate your Craft, AI building & Product Marketing + Conference

Save €99

Best for in-person, hands-on learning

20 people max / group

€899

+VAT

Show perks

Leaders + Conf

Sept 15+17

Executive leadership day for Super ICs, HoP to CPOs with Ravi Mehta + Conference

Save €99

Best for Leadership Topics & Networking

Max 60 Leaders

€999

+VAT

Show perks

Group Tickets

All days

Group discounts available on single tickets and multi-day passes — 5% for groups of 5, 10% for groups of 10. For Leaders Tickets or custom packages. Email us at team at productlab.app

Save

up to 20%

Best for Teams

Starting from 5

+VAT

Show perks

Single pass

Bundles

-20%

Online

Craft & AI + Conf

Sept 16+17

A full day of workshops to elevate your Craft, AI building & Product Marketing + Conference

Save €99

Best for in-person, hands-on learning

20 people max / group

€899

+VAT

Show perks

Leaders + Conf

Sept 15+17

Executive leadership day for Super ICs, HoP to CPOs with Ravi Mehta + Conference

Save €99

Best for Leadership Topics & Networking

Max 60 Leaders

€999

+VAT

Show perks

Group Tickets

All days

Group discounts available on single tickets and multi-day passes — 5% for groups of 5, 10% for groups of 10. For Leaders Tickets or custom packages. Email us at team at productlab.app

Save

up to 20%

Best for Teams

Starting from 5

+VAT

Show perks

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location

FAQ

<Community>

Next event

Newsletter

Join the Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab. All rights reserved.

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404

Brand Asset

About us

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location

FAQ

<Community>

Next event

Newsletter

Join the Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us

© 2026 ProductLab. All rights reserved.

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location

FAQ

<Community>

Next event

Newsletter

Join Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab.
All rights reserved.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us