
< Craft & AI Lab Overview >
Product building is changing fast. Lead as an AI-native PM.
16.09
The Social Hub
Where strategy, discovery, and AI-native thinking meet.

This Day is dedicated to understanding what it means to build products in an AI-native era. As AI reshapes how products are conceived and developed, product builders need to rethink discovery, decision-making, and strategic focus.
Together, we’ll explore the evolving role of the product builder, the skills required to operate effectively with AI, and the core product thinking that remains essential. The day centers on discovery: identifying meaningful opportunities, evaluating what to build next, and strengthening the strategic judgment needed when possibilities expand faster than ever.
Through practical sessions and guided exercises, you’ll step back from day-to-day execution to reassess how you approach product discovery and define your role in an AI-driven landscape.
Craft & AI Lab
At Glance
Craft & AI native is the new advantage.
Learn how.
Small Peer Group
Food & Drinks Included
All Included
Slides & Material
Productlab Merch
Real Espresso Coffee
Real Espresso
Aperitif Networking
Aperitif
< Who are this LABs for? >
Senior PMs who want to build the right things
Product leaders building LLM-based products
Operators upgrading their personal and team OS
< What you'll get >
Build AI and get faster with modern tools
Win distribution and adoption
Strategic Communication for Stakeholders & your Team
A strong network of peers when it gets hard
A full day of learning through new approaches and exercises
Top-level instructors who have been working and teaching at the best tech companies
< Become AI Native >
Led by industry Leaders driving change
< Attended by team members from >
Our previous LABs day vibes

< Location >
Where It All Happens
Hub
The Social
The Social Hub is located in the heart of Berlin, just a short walk from Alexanderplatz and our main venue. 15' from main station and 40' from airport. It features modern workshop rooms, a networking lounge, and amenities including a gym and Music studio.



Sept 15 - Sept 16
Sept 17
Cic
Berlin
An historical venue built in 1867. Changed purpose across every decade since. A building that knows what it means to transform and keep going. Talks, workshops, and roundtables — for teams doing the same with AI.



Sept 15 - Sept 16
Sept 17
Cic
Berlin
An historical venue built in 1867. Changed purpose across every decade since. A building that knows what it means to transform and keep going. Talks, workshops, and roundtables — for teams doing the same with AI.



< Tickets >
Join the
Product
Week
Single pass
Bundles
-20%
Online
Craft & AI + Conf
Sept 16+17

A full day of workshops to elevate your Craft, AI building & Product Marketing + Conference
Leaders + Conf
Sept 15+17

Executive leadership day for Super ICs, HoP to CPOs with Ravi Mehta + Conference
Group Tickets
All days

Group discounts available on single tickets and multi-day passes — 5% for groups of 5, 10% for groups of 10. For Leaders Tickets or custom packages. Email us at team at productlab.app
Single pass
Bundles
-20%
Online
Craft & AI + Conf
Sept 16+17

A full day of workshops to elevate your Craft, AI building & Product Marketing + Conference
Leaders + Conf
Sept 15+17

Executive leadership day for Super ICs, HoP to CPOs with Ravi Mehta + Conference
Group Tickets
All days

Group discounts available on single tickets and multi-day passes — 5% for groups of 5, 10% for groups of 10. For Leaders Tickets or custom packages. Email us at team at productlab.app
Single pass
Bundles
Online
Craft & AI + Conf
Sept 16+17

A full day of workshops to elevate your Craft, AI building & Product Marketing + Conference
Leaders + Conf
Sept 15+17

Executive leadership day for Super ICs, HoP to CPOs with Ravi Mehta + Conference
Group Tickets
All days

Group discounts available on single tickets and multi-day passes — 5% for groups of 5, 10% for groups of 10. For Leaders Tickets or custom packages. Email us at team at productlab.app
Single pass
Bundles
-20%
Online
Craft & AI + Conf
Sept 16+17

A full day of workshops to elevate your Craft, AI building & Product Marketing + Conference
Leaders + Conf
Sept 15+17

Executive leadership day for Super ICs, HoP to CPOs with Ravi Mehta + Conference
Group Tickets
All days

Group discounts available on single tickets and multi-day passes — 5% for groups of 5, 10% for groups of 10. For Leaders Tickets or custom packages. Email us at team at productlab.app
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