< Craft & AI Lab Overview >
Product building is changing fast. Lead as an AI-native PM.
16.09
The Social Hub
Where strategy, discovery, and AI-native thinking meet.
This Day is dedicated to understanding what it means to build products in an AI-native era. As AI reshapes how products are conceived and developed, product builders need to rethink discovery, decision-making, and strategic focus.
Together, we’ll explore the evolving role of the product builder, the skills required to operate effectively with AI, and the core product thinking that remains essential. The day centers on discovery: identifying meaningful opportunities, evaluating what to build next, and strengthening the strategic judgment needed when possibilities expand faster than ever.
Through practical sessions and guided exercises, you’ll step back from day-to-day execution to reassess how you approach product discovery and define your role in an AI-driven landscape.
Craft & AI Lab
At Glance
Craft & AI native is the new advantage.
Learn how.
Small Peer Group
Food & Drinks Included
All Included
Slides & Material
Productlab Merch
Real Espresso Coffee
Real Espresso
Aperitif Networking
Aperitif
< Who are this LABs for? >
Senior PMs who want to build the right things
Product leaders building LLM-based products
Operators upgrading their personal and team OS
< What you'll get >
Build AI and get faster with modern tools
Win distribution and adoption
Strategic Communication for Stakeholders & your Team
A strong network of peers when it gets hard
A full day of learning through new approaches and exercises
Top-level instructors who have been working and teaching at the best tech companies
< Become AI Native >
Led by industry Leaders driving change
< And one more thing >
At 18:30 the day ends with Impro for Leaders: 30 minutes of “Yes, and…” with Birte Loeckel of NOW. Optional, no signup, and a better way into the aperitif than talking about the weather.
< Attended by team members from >
Our previous LABs day vibes
< Location >
Where It All Happens
Hub
The Social
The Social Hub is located in the heart of Berlin, just a short walk from Alexanderplatz and our main venue. 15' from main station and 40' from airport. It features modern workshop rooms, a networking lounge, and amenities including a gym and Music studio.
Hub
The Social
The Social Hub is located in the heart of Berlin, just a short walk from Alexanderplatz and our main venue. 15' from main station and 40' from airport. It features modern workshop rooms, a networking lounge, and amenities including a gym and Music studio.
Sept 15 - Sept 16
Sept 17
Cic
Berlin
An historical venue built in 1867. Changed purpose across every decade since. A building that knows what it means to transform and keep going. Talks, workshops, and roundtables — for teams doing the same with AI.
Sept 15 - Sept 16
Sept 17
Cic
Berlin
An historical venue built in 1867. Changed purpose across every decade since. A building that knows what it means to transform and keep going. Talks, workshops, and roundtables — for teams doing the same with AI.
< Tickets >
Join the Product Week
Join the Product Week
Join the Product Week
Top Tickets
Online
Discover
Conference
See how top teams are really working, and build the network that carries your career.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.
SEP
16
Craft & AI Labs
Senior PM to HoP
Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
1 main stage + 2 deep dives + 3 roundtables in parallel. Built for exchange, not for sitting and listening.
Save €100
39 left at this price
€499
€399
Inc. VAT
Get Conference
MOST POPULAR FOR LEADERS
Bundle: Conf + Workshop
Work on your own problem for a day, then pressure-test it against the room.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.
CHOOSE
SEP
16
Craft & AI Labs
Senior PM to HoP
Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.
CHOOSE
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
1 working day of your choice + the full conference day. Take-home materials and recordings. Built to leave with something finished.
Best value
30 bundles left
from
€999
Inc. VAT
Get 2-Day Pass
All access
The Full Week
A dedicated day for each layer of your work: your company, your team, yourself.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.
INCLUDED
SEP
16
Craft & AI Labs
Senior PM to HoP
Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.
INCLUDED
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
3 days + every evening. Premium networking and a 90-day plan you actually leave with.
Save €200
Limited seats
€1,699
€1,499
Inc. VAT
Get Full Week
Accepted payment methods
Credit Card
Pay directly, get reimbursed.
Bank Transfer
Request invoice, forward to finance.
Top Tickets
Online
Discover
Conference
See how top teams are really working, and build the network that carries your career.
SEP
16
Craft & AI Labs
Senior PM to HoP
Get better at building with AI, running product operations and leading the work.
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
1 main stage + 2 deep dives + 3 roundtables in parallel. Built for exchange, not for sitting and listening.
Save €100
39 left at this price
€499
€399
Inc. VAT
Get Conference
MOST POPULAR FOR LEADERS
Bundle: Conf + Workshop
Work on your own problem for a day, then pressure-test it against the room.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta
CHOOSE
SEP
16
Craft & AI Labs
Senior PM to HoP
Get better at building with AI, running product operations and leading the work.
CHOOSE
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
1 working day of your choice + the full conference day. Take-home materials and recordings. Built to leave with something finished.
Best value
30 bundles left
from
€999
Inc. VAT
Get 2-Day Pass
All access
The Full Week
A dedicated day for each layer of your work: your company, your team, yourself.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta
INCLUDED
SEP
16
Craft & AI Labs
Senior PM to HoP
Get better at building with AI, running product operations and leading the work.
INCLUDED
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
3 days + every evening. Premium networking and a 90-day plan you actually leave with.
Save €200
Limited seats
€1,699
€1,499
Inc. VAT
Get Full Week
Accepted payment methods
Credit Card
Pay directly, get reimbursed.
Bank Transfer
Request invoice, forward to finance.
Top Tickets
Online
Discover
Conference
See how top teams are really working, and build the network that carries your career.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.
SEP
16
Craft & AI Labs
Senior PM to HoP
Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
1 main stage + 2 deep dives + 3 roundtables in parallel. Built for exchange, not for sitting and listening.
Save €100
39 left at this price
€499
€399
Inc. VAT
Get Conference
Bundle: Conf + Workshop
Work on your own problem for a day, then pressure-test it against the room.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.
CHOOSE
SEP
16
Craft & AI Labs
Senior PM to HoP
Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.
CHOOSE
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
1 working day of your choice + the full conference day. Take-home materials and recordings. Built to leave with something finished.
Best value
30 bundles left
from
€999
Inc. VAT
Get 2-Day Pass
All access
The Full Week
A dedicated day for each layer of your work: your company, your team, yourself.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.
INCLUDED
SEP
16
Craft & AI Labs
Senior PM to HoP
Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.
INCLUDED
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
3 days + every evening. Premium networking and a 90-day plan you actually leave with.
Save €200
Limited seats
€1,699
€1,499
Inc. VAT
Get Full Week
Accepted payment methods
Credit Card
Pay directly, get reimbursed.
Bank Transfer
Request invoice, forward to finance.
<Conference>
Checkout
Agenda
Lineup
Week Overview
Conference Day
Leaders Day
LABs Day
Location/Book Hotel
FAQ / L&D
Partners
< Newsletter >
Join our newsletter to stay up
to date on features and releases.
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<Conference>
Checkout
Agenda
Lineup
Week Overview
Conference Day
Leaders Day
LABs Day
Location/Book Hotel
FAQ / L&D
Partners
< Newsletter >
Join our newsletter to stay up
to date on features and releases.
<Conference>
Checkout
Agenda
Lineup
Week Overview
Conference Day
Leaders Day
LABs Day
Location/Hotel
FAQ / L&D
Partners
< Newsletter >
Join our newsletter to stay up
to date on features and releases.