< Craft & AI Lab Overview >

Product building is changing fast. Lead as an AI-native PM.

16.09

The Social Hub

Where strategy, discovery, and AI-native thinking meet.

This Day is dedicated to understanding what it means to build products in an AI-native era. As AI reshapes how products are conceived and developed, product builders need to rethink discovery, decision-making, and strategic focus.

Together, we’ll explore the evolving role of the product builder, the skills required to operate effectively with AI, and the core product thinking that remains essential. The day centers on discovery: identifying meaningful opportunities, evaluating what to build next, and strengthening the strategic judgment needed when possibilities expand faster than ever.

Through practical sessions and guided exercises, you’ll step back from day-to-day execution to reassess how you approach product discovery and define your role in an AI-driven landscape.

Craft & AI Lab

At Glance

Craft & AI native is the new advantage.
Learn how.

Small Peer Group

Food & Drinks Included

All Included

Slides & Material

Productlab Merch

Real Espresso Coffee

Real Espresso

Aperitif Networking

Aperitif

< Who are this LABs for? >

  • Senior PMs who want to build the right things

  • Product leaders building LLM-based products

  • Operators upgrading their personal and team OS

< What you'll get >

  • Build AI and get faster with modern tools

  • Win distribution and adoption

  • Strategic Communication for Stakeholders & your Team

  • A strong network of peers when it gets hard

  • A full day of learning through new approaches and exercises

  • Top-level instructors who have been working and teaching at the best tech companies

< Become AI Native >

Led by industry Leaders driving change

< Attended by team members from >

Our previous LABs day vibes

< Location >

Where It All Happens

< Tickets >

Join the

Product

Week

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 5x20seats parallel workshop tracks on: building AI products, judgment, strategy & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 5x20seats parallel workshop tracks on: building AI products, judgment, strategy & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 5x20seats parallel workshop tracks on: building AI products, judgment, strategy & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 5x20seats parallel workshop tracks on: building AI products, judgment, strategy & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Book Hotel

FAQ

<Community>

Next event

Newsletter

Join the Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab. All rights reserved.

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404

Brand Asset

About us

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Book Hotel

FAQ

<Community>

Next event

Newsletter

Join the Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us

© 2026 ProductLab. All rights reserved.

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Hotel

FAQ

<Community>

Next event

Newsletter

Join Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab.
All rights reserved.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us