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How do you go from a hypothesis to an agentic product your customers actually use, especially inside a large organization? A real-world case study of the process from start to finish.

AI transformation isn't just a skill shift. It's an identity shift. Jana explores the gap between opportunity and anxiety, and what it actually takes to lead your teams through it.

A conversation with one of Berlin's most interesting solo founders — a builder, a community believer, and someone who made their tool free to self-host. A genuine voice for building in Europe.

The conference closes with Michelle Parsons. She has built for human connection at Spotify, Netflix, Hinge, and now Lora. Her closing keynote asks the question product leaders will keep returning to: what makes us irreplaceable in the age of AI?

The AI-native playbook exists. We tested it on a real product, with a real team, under real pressure. Some things flew. Some things broke. All of it was worth it.

Art, algorithms, and the question of who's really in control - Closing performance

LLMs infer products from signals, docs, and reviews — not demos. Learn the PM playbook for getting found and recommended by the models your users trust.

Most product leaders are wired to simplify. At tonies, that instinct would have been wrong. Prasad Gupte makes the case that complexity, when owned with intention, is the most defensible moat a product org can build.

AI agents fail when nobody defines 'working.' This talk cuts through the hype: governance, evals, observability. Blueprint, not buzzword.

Jan Oberhauser and Luca Rossi are concluding the conference chatting on how teams and roles are evolving

What happens when agents transition to being fully fledged users of the web? What does it mean for discovery, identity, trust and payments? Insights and use cases from the cutting edge.