Victoria Sheer

Building a product has never been easier. Getting customers is a different story. Corporate gave product professionals discovery frameworks, prioritization methods, and stakeholder management — but not the ability to make strangers trust them enough to pay, without a brand behind their name. That gap catches smart product people off guard. They validate the idea, build carefully, launch — and then nothing happens. Not because the product is wrong. Because nobody knows they exist, and they have no idea how to change that without feeling like a fraud or a spammer.

This roundtable, facilitated by Victoria Sheer, explores exactly that gap. Victoria spent 12 years in corporate product roles at Henkel, ALDI Süd, and SAP, then founded 12BRAVE — a part-time accelerator helping senior tech professionals get their first paying customers while staying employed. 100+ alumni from companies like Deloitte, Zalando, Adyen, PwC, IBM, and ALDI have gone through the program.

In this structured conversation, participants will explore what actually separates corporate product work from selling your own thing, which skills nobody teaches and where to start building them, and how to find your first customers with just 8 hours a week and a full-time job — without burning your professional reputation.