< Speaker / Facilitator >
Dajana Aleksic
Mercedes-Benz AG, Mercedes-Benz Mobility AG, ImmobilienScout24, Mapp (Webtrekk), 42reports GmBH
Connect in LinkedIn
Dajana leads Product & CX at Mercedes-Benz, where her team builds the digital self-service products for financing and leasing customers globally. It is a niche audience, yet one that drives over 1 million app downloads and more than $1 billion in payments processed annually. With over a decade of experience across startups and corporates, she is currently driving the shift toward a product-centric culture while figuring out what AI-native product development looks like inside a 100-year-old company.
< About >
Zero UI — the idea that the best interface is no interface at all — was a design concept in 2015. Today it's the reality we're all navigating. The interface you built your strategy around is becoming optional.
This session uses the disappearing screen as a stress test for your product strategy. We take your product, remove the interface, and do something you never make time for — an honest diagnosis of what is actually left. What your product really is. And what is standing between your current strategy and a strategy that works beyond the interface.
That diagnosis doesn't just name the problem — it makes the gaps impossible to ignore. What capabilities you're missing. What your backend can't yet support. What strategic decisions your organization has been avoiding.
You leave with exactly that: a diagnosis precise enough to know how to redefine your product strategy.
< Key learnings >
Challenge what Zero UI exposes about your strategy — and where you've actually been placing your bets.
Diagnose before you strategize — the step most product teams skip. Not just data analysis, but reading all the symptoms: what customers complain about, what your backend can't support, what your org keeps deprioritizing.
Map the gaps that actually constrain your strategy — backend limitations and organizational dysfunctions that directly impact your product's performance, made visible by removing the screen.
Redefine your product strategy around what remains when the interface is optional — and walk away with a diagnosis sharp enough to win the budget conversation, not just inspire one.
< Tickets >
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