< 2025 Overview >

Agency is the New Moat

16-17.09.2025

CIC Berlin

2025 was the year AI hit like a tornado. "The PM role will disappear", "PM is the most important role", "wait and see is the best strategy" — FOMO on every LinkedIn post. We said: let's sit together and learn what was real — and what was just hype.

ProductLab Conference 2025 brought together 250+ product managers and senior leaders across 2 days in Berlin — one focused on building and shipping in an AI-native world, the other on hands-on discovery, data, and impact mapping. With 20+ speakers from companies like Zalando, Miro, Booking.com, and Delivery Hero, the conversations went beyond frameworks and into the real challenges of leading product in a moment of rapid transformation.

From keynotes on AI product strategy to intimate roundtables and curated LABs workshops, the conference created space for genuine dialogue — not polished presentations. Attendees left not just with new tools, but with a clearer sense of what it means to build, decide, and lead when everything is changing faster than ever.

< Agency is the new Moat >

First Edition? Top Leaders and Topics

Stop Building Better Hammers. Start Building Carpenters.

Stefan Ostwald

CAIO / Co-Founder

Parloa

How WeRoad Turned 1,200 Solo Travelers Into a Year-Round Community Movement

Simone Basso

CTPO

WeRoad

How to build AI products that don't get killed by OpenAI

Henrique Cruz

HoG & AI

Rows

How to Build Product Teams That Actually Care (And Keep Them That Way)

Vivek Juneja

Product Leader & Coach

Consultant

How SumUp saved 1,700 engineering hours by promoting a customer support agent

Liza Mello

Product Lead

SumUp

How to build un-AI-able skills (and why "I don't know" is your superpower)

Francesca Cortesi

CPO

Vend

Escaping the Paid Growth Trap: How Product-Led Growth Beats Paid Ads 10:1

Asya Kuznetsova

Product & Growth

Kraken

Why 97% of companies fail at product transformation

Chris Compston

Product Ops Consultant

Consultant

Why Most Companies Are Asking the Wrong Questions About AI

Elena Leonova

CPO

Spryker

How HelloFresh and UXCam moved from AI productivity hacks to systemic transformation

Silvanus Alt

Founder & CEO

UXCam

When 90% of AI Agents Fail: What Zendesk’s Team Learned Building the Real Thing

Speaker Image

Mirza Besirovic

AI Product Leader

Zendesk

From 12 Months to 3 Months: How Booking.com Cracked the Code on AI Experimentation

Pranav Pathak

Product Director & ML

Booking.com

How Product Managers Survive (and Thrive) When Growth Isn't Enough Anymore

Bandan Singh

Head of BU - Payments

riverty

AI agents are coming for your business model

Hayder Schneider

HoP

Aleph Alpha

Stop Building Better Hammers. Start Building Carpenters.

Stefan Ostwald

CAIO / Co-Founder

Parloa

How to build un-AI-able skills (and why "I don't know" is your superpower)

Francesca Cortesi

CPO

Vend

When 90% of AI Agents Fail: What Zendesk’s Team Learned Building the Real Thing

Speaker Image

Mirza Besirovic

AI Product Leader

Zendesk

How WeRoad Turned 1,200 Solo Travelers Into a Year-Round Community Movement

Simone Basso

CTPO

WeRoad

Escaping the Paid Growth Trap: How Product-Led Growth Beats Paid Ads 10:1

Asya Kuznetsova

Product & Growth

Kraken

From 12 Months to 3 Months: How Booking.com Cracked the Code on AI Experimentation

Pranav Pathak

Product Director & ML

Booking.com

How to build AI products that don't get killed by OpenAI

Henrique Cruz

HoG & AI

Rows

Why 97% of companies fail at product transformation

Chris Compston

Product Ops Consultant

Consultant

How Product Managers Survive (and Thrive) When Growth Isn't Enough Anymore

Bandan Singh

Head of BU - Payments

riverty

How to Build Product Teams That Actually Care (And Keep Them That Way)

Vivek Juneja

Product Leader & Coach

Consultant

Why Most Companies Are Asking the Wrong Questions About AI

Elena Leonova

CPO

Spryker

AI agents are coming for your business model

Hayder Schneider

HoP

Aleph Alpha

How SumUp saved 1,700 engineering hours by promoting a customer support agent

Liza Mello

Product Lead

SumUp

How HelloFresh and UXCam moved from AI productivity hacks to systemic transformation

Silvanus Alt

Founder & CEO

UXCam

< Attended by team members from >

Our 2025 best moments

< Tickets >

Join

2026

Edition

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

<Conference>

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Week Overview

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Leaders Day

LABs Day

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<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Book Hotel

FAQ

<Community>

Next event

Newsletter

Join the Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us

© 2026 ProductLab. All rights reserved.

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Hotel

FAQ

<Community>

Next event

Newsletter

Join Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab.
All rights reserved.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us