
< 2025 Overview >
Agency is the New Moat
16-17.09.2025
CIC Berlin
2025 was the year AI hit like a tornado. "The PM role will disappear", "PM is the most important role", "wait and see is the best strategy" — FOMO on every LinkedIn post. We said: let's sit together and learn what was real — and what was just hype.

ProductLab Conference 2025 brought together 250+ product managers and senior leaders across 2 days in Berlin — one focused on building and shipping in an AI-native world, the other on hands-on discovery, data, and impact mapping. With 20+ speakers from companies like Zalando, Miro, Booking.com, and Delivery Hero, the conversations went beyond frameworks and into the real challenges of leading product in a moment of rapid transformation.
From keynotes on AI product strategy to intimate roundtables and curated LABs workshops, the conference created space for genuine dialogue — not polished presentations. Attendees left not just with new tools, but with a clearer sense of what it means to build, decide, and lead when everything is changing faster than ever.
< Agency is the new Moat >
First Edition? Top Leaders and Topics
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Our 2025 best moments

< Tickets >
Join
2026
Edition
Top Tickets
Online
Sept 17
Conference Pass
Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment
Sept 15/16 + 17
Bundle 2 Day
Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)
Sept 15-17
Bundle 3 Day
The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)
Top Tickets
Online
Sept 17
Conference Pass
Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment
Sept 15/16 + 17
Bundle 2 Day
Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)
Sept 15-17
Bundle 3 Day
The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)
Top Tickets
Online
Sept 17
Conference Pass
Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment
Sept 15/16 + 17
Bundle 2 Day
Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)
Sept 15-17
Bundle 3 Day
The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)
Top Tickets
Online
Sept 17
Conference Pass
Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment
Sept 15/16 + 17
Bundle 2 Day
Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)
Sept 15-17
Bundle 3 Day
The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)
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PLC 2025
<Leaders Circles>
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PLC 2025
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