< 2025 Overview >
Agency is the New Moat
16-17.09.2025
CIC Berlin
2025 was the year AI hit like a tornado. "The PM role will disappear", "PM is the most important role", "wait and see is the best strategy" — FOMO on every LinkedIn post. We said: let's sit together and learn what was real — and what was just hype.
ProductLab Conference 2025 brought together 250+ product managers and senior leaders across 2 days in Berlin — one focused on building and shipping in an AI-native world, the other on hands-on discovery, data, and impact mapping. With 20+ speakers from companies like Zalando, Miro, Booking.com, and Delivery Hero, the conversations went beyond frameworks and into the real challenges of leading product in a moment of rapid transformation.
From keynotes on AI product strategy to intimate roundtables and curated LABs workshops, the conference created space for genuine dialogue — not polished presentations. Attendees left not just with new tools, but with a clearer sense of what it means to build, decide, and lead when everything is changing faster than ever.
< Agency is the new Moat >
First Edition? Top Leaders and Topics
< Attended by team members from >
Our 2025 best moments
< Tickets >
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