< 2025 Overview >

Agency is the New Moat

16-17.09.2025

CIC Berlin

2025 was the year AI hit like a tornado. "The PM role will disappear", "PM is the most important role", "wait and see is the best strategy" — FOMO on every LinkedIn post. We said: let's sit together and learn what was real — and what was just hype.

ProductLab Conference 2025 brought together 250+ product managers and senior leaders across 2 days in Berlin — one focused on building and shipping in an AI-native world, the other on hands-on discovery, data, and impact mapping. With 20+ speakers from companies like Zalando, Miro, Booking.com, and Delivery Hero, the conversations went beyond frameworks and into the real challenges of leading product in a moment of rapid transformation.

From keynotes on AI product strategy to intimate roundtables and curated LABs workshops, the conference created space for genuine dialogue — not polished presentations. Attendees left not just with new tools, but with a clearer sense of what it means to build, decide, and lead when everything is changing faster than ever.

< Agency is the new Moat >

First Edition? Top Leaders and Topics

Stop Building Better Hammers. Start Building Carpenters.

Stefan Ostwald

CAIO / Co-Founder

Parloa

How WeRoad Turned 1,200 Solo Travelers Into a Year-Round Community Movement

Simone Basso

CTPO

WeRoad

How to build AI products that don't get killed by OpenAI

Henrique Cruz

HoG & AI

Rows

How to Build Product Teams That Actually Care (And Keep Them That Way)

Vivek Juneja

Product Leader & Coach

Consultant

How SumUp saved 1,700 engineering hours by promoting a customer support agent

Liza Mello

Product Lead

SumUp

How to build un-AI-able skills (and why "I don't know" is your superpower)

Francesca Cortesi

CPO

Vend

Escaping the Paid Growth Trap: How Product-Led Growth Beats Paid Ads 10:1

Asya Kuznetsova

Product & Growth

Kraken

Why 97% of companies fail at product transformation

Chris Compston

Product Ops Consultant

Consultant

Why Most Companies Are Asking the Wrong Questions About AI

Elena Leonova

CPO

Spryker

How HelloFresh and UXCam moved from AI productivity hacks to systemic transformation

Silvanus Alt

Founder & CEO

UXCam

When 90% of AI Agents Fail: What Zendesk’s Team Learned Building the Real Thing

Speaker Image

Mirza Besirovic

AI Product Leader

Zendesk

From 12 Months to 3 Months: How Booking.com Cracked the Code on AI Experimentation

Pranav Pathak

Product Director & ML

Booking.com

How Product Managers Survive (and Thrive) When Growth Isn't Enough Anymore

Bandan Singh

Head of BU - Payments

riverty

AI agents are coming for your business model

Hayder Schneider

HoP

Aleph Alpha

Stop Building Better Hammers. Start Building Carpenters.

Stefan Ostwald

CAIO / Co-Founder

Parloa

How to build un-AI-able skills (and why "I don't know" is your superpower)

Francesca Cortesi

CPO

Vend

When 90% of AI Agents Fail: What Zendesk’s Team Learned Building the Real Thing

Speaker Image

Mirza Besirovic

AI Product Leader

Zendesk

How WeRoad Turned 1,200 Solo Travelers Into a Year-Round Community Movement

Simone Basso

CTPO

WeRoad

Escaping the Paid Growth Trap: How Product-Led Growth Beats Paid Ads 10:1

Asya Kuznetsova

Product & Growth

Kraken

From 12 Months to 3 Months: How Booking.com Cracked the Code on AI Experimentation

Pranav Pathak

Product Director & ML

Booking.com

How to build AI products that don't get killed by OpenAI

Henrique Cruz

HoG & AI

Rows

Why 97% of companies fail at product transformation

Chris Compston

Product Ops Consultant

Consultant

How Product Managers Survive (and Thrive) When Growth Isn't Enough Anymore

Bandan Singh

Head of BU - Payments

riverty

How to Build Product Teams That Actually Care (And Keep Them That Way)

Vivek Juneja

Product Leader & Coach

Consultant

Why Most Companies Are Asking the Wrong Questions About AI

Elena Leonova

CPO

Spryker

AI agents are coming for your business model

Hayder Schneider

HoP

Aleph Alpha

How SumUp saved 1,700 engineering hours by promoting a customer support agent

Liza Mello

Product Lead

SumUp

How HelloFresh and UXCam moved from AI productivity hacks to systemic transformation

Silvanus Alt

Founder & CEO

UXCam

< Attended by team members from >

Our 2025 best moments

< Tickets >

Join

2026

Edition

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

Show perks

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After June 1st (€499+VAT)

€399

+VAT

Show perks

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

Show perks

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

Show perks

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After June 1st (€499+VAT)

€399

+VAT

Show perks

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

Show perks

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

Show perks

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After June 1st (€499+VAT)

€399

+VAT

Show perks

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

Show perks

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

Show perks

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After June 1st (€499+VAT)

€399

+VAT

Show perks

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

Show perks

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location

FAQ

<Community>

Next event

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EU Conferences

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About us

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location

FAQ

<Community>

Next event

Newsletter

Join the Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us

© 2026 ProductLab. All rights reserved.

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location

FAQ

<Community>

Next event

Newsletter

Join Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab.
All rights reserved.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us