< Speaker / Facilitator >

Birte Loeckel

mobile.de, kleinanzeigen Delivery Hero, eBay

Connect in LinkedIn

Birte is a product leader turned freelancer with 10+ years navigating the unspoken rules of corporate life — from startups to giants like eBay and Delivery Hero. Strategy matters, but power dynamics, politics, and status games often decide who gets heard. She's built international teams, launched products from scratch, and led through chaos — but her real edge? Reading the room, building trust fast, and knowing when to raise or lower her status to shift the game. Improv theater taught her one thing: status isn't given by title — it's played. And body language often closes the deal before the first slide.

Discovery & Validation in the AI Era

16.09

The Social Hub

< About >

Most product teams know they should do discovery and validation—but textbook methods don't survive tight deadlines, conflicting opinions, and limited resources. This full-day workshop shows you what actually works. Learn practical discovery techniques that fit real constraints, when to skip user research, how to leverage AI for faster insights, and how to choose the right validation methods. You'll master handling HIPPOs, making findings credible, and turning both discovery and validation into confident decisions—even when time is short and opinions are loud.

Best for

  • Mid to Senior Product Managers looking to improve their discovery practices

  • Tech Leads involved in product discovery and validation

  • Product Leads who need to align stakeholders around discovery work

  • Anyone responsible for making discovery and validation happen in their team

Morning session

Product discovery often looks great on slides—and falls apart on Monday morning.

In this workshop, we'll work through how discovery actually happens in real product teams: with limited time, noisy stakeholders, incomplete data, and pressure to deliver. I'll show you practical ways to run discovery that works in the real world, when to bend the rules, and how AI can speed things up without replacing your judgment.

< Key learnings >

  • How to run pragmatic product discovery

  • Avoid common traps

  • Use AI as a real accelerator—not a gimmick

Morning session

Product discovery often looks great on slides—and falls apart on Monday morning.

In this workshop, we'll work through how discovery actually happens in real product teams: with limited time, noisy stakeholders, incomplete data, and pressure to deliver. I'll show you practical ways to run discovery that works in the real world, when to bend the rules, and how AI can speed things up without replacing your judgment.

< Key learnings >

  • How to run pragmatic product discovery

  • Avoid common traps

  • Use AI as a real accelerator—not a gimmick

Afternoon session

Great discovery doesn't fail because of bad ideas—it fails because of people, priorities, and politics.

This workshop focuses on what comes after the first insights: validation, stakeholder alignment, and influencing without authority. We'll look at how to test assumptions in messy environments, handle strong opinions, and get buy-in so discovery can actually move forward.

This is about making progress when not everyone agrees—and still shipping the right thing.

< Key learnings >

  • How to validate ideas under real constraints

  • Influence stakeholders so insights turn into decisions

Afternoon session

Great discovery doesn't fail because of bad ideas—it fails because of people, priorities, and politics.

This workshop focuses on what comes after the first insights: validation, stakeholder alignment, and influencing without authority. We'll look at how to test assumptions in messy environments, handle strong opinions, and get buy-in so discovery can actually move forward.

This is about making progress when not everyone agrees—and still shipping the right thing.

< Key learnings >

  • How to validate ideas under real constraints

  • Influence stakeholders so insights turn into decisions

Company Politics

17.09

CIC Berlin

< About >

Company politics exist in every organization—whether we talk about them or not.

In this roundtable, we’ll openly discuss the unwritten rules, power dynamics, and trade-offs that shape product decisions behind the scenes. Shared experiences, and practical ways to navigate politics without losing credibility, energy, or impact.

< Key learnings >

  • How to recognize political dynamics early and respond in a way that protects both the product and your role

< Get Speaker's vibes >

Speaker's welcome

< Tickets >

Join the

Product

Week

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

<Conference>

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<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Book Hotel

FAQ

<Community>

Next event

Newsletter

Join the Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us

© 2026 ProductLab. All rights reserved.

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Hotel

FAQ

<Community>

Next event

Newsletter

Join Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab.
All rights reserved.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us