< Speaker / Facilitator >

Birte Loeckel

mobile.de, kleinanzeigen Delivery Hero, eBay

Connect in LinkedIn

Birte is a product leader turned freelancer with 10+ years navigating the unspoken rules of corporate life — from startups to giants like eBay and Delivery Hero. Strategy matters, but power dynamics, politics, and status games often decide who gets heard. She's built international teams, launched products from scratch, and led through chaos — but her real edge? Reading the room, building trust fast, and knowing when to raise or lower her status to shift the game. Improv theater taught her one thing: status isn't given by title — it's played. And body language often closes the deal before the first slide.

Discovery & Validation in the AI Era

16.09

The Social Hub

< About >

Most product teams know they should do discovery and validation—but textbook methods don't survive tight deadlines, conflicting opinions, and limited resources. This full-day workshop shows you what actually works. Learn practical discovery techniques that fit real constraints, when to skip user research, how to leverage AI for faster insights, and how to choose the right validation methods. You'll master handling HIPPOs, making findings credible, and turning both discovery and validation into confident decisions—even when time is short and opinions are loud.

Best for

  • Mid to Senior Product Managers looking to improve their discovery practices

  • Tech Leads involved in product discovery and validation

  • Product Leads who need to align stakeholders around discovery work

  • Anyone responsible for making discovery and validation happen in their team

Morning session

Product discovery often looks great on slides—and falls apart on Monday morning.

In this workshop, we'll work through how discovery actually happens in real product teams: with limited time, noisy stakeholders, incomplete data, and pressure to deliver. I'll show you practical ways to run discovery that works in the real world, when to bend the rules, and how AI can speed things up without replacing your judgment.

< Key learnings >

  • How to run pragmatic product discovery

  • Avoid common traps

  • Use AI as a real accelerator—not a gimmick

Morning session

Product discovery often looks great on slides—and falls apart on Monday morning.

In this workshop, we'll work through how discovery actually happens in real product teams: with limited time, noisy stakeholders, incomplete data, and pressure to deliver. I'll show you practical ways to run discovery that works in the real world, when to bend the rules, and how AI can speed things up without replacing your judgment.

< Key learnings >

  • How to run pragmatic product discovery

  • Avoid common traps

  • Use AI as a real accelerator—not a gimmick

Afternoon session

Great discovery doesn't fail because of bad ideas—it fails because of people, priorities, and politics.

This workshop focuses on what comes after the first insights: validation, stakeholder alignment, and influencing without authority. We'll look at how to test assumptions in messy environments, handle strong opinions, and get buy-in so discovery can actually move forward.

This is about making progress when not everyone agrees—and still shipping the right thing.

< Key learnings >

  • How to validate ideas under real constraints

  • Influence stakeholders so insights turn into decisions

Afternoon session

Great discovery doesn't fail because of bad ideas—it fails because of people, priorities, and politics.

This workshop focuses on what comes after the first insights: validation, stakeholder alignment, and influencing without authority. We'll look at how to test assumptions in messy environments, handle strong opinions, and get buy-in so discovery can actually move forward.

This is about making progress when not everyone agrees—and still shipping the right thing.

< Key learnings >

  • How to validate ideas under real constraints

  • Influence stakeholders so insights turn into decisions

Company Politics

17.09

CIC Berlin

< About >

Company politics exist in every organization—whether we talk about them or not.

In this roundtable, we’ll openly discuss the unwritten rules, power dynamics, and trade-offs that shape product decisions behind the scenes. Shared experiences, and practical ways to navigate politics without losing credibility, energy, or impact.

< Key learnings >

  • How to recognize political dynamics early and respond in a way that protects both the product and your role

< Get Speaker's vibes >

Speaker's welcome

< Tickets >

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16

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Senior PM to HoP

Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.

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How top teams implement the product model, distribution and how leadership is changing.

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1 working day of your choice + the full conference day. Take-home materials and recordings. Built to leave with something finished.

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All access

The Full Week

A dedicated day for each layer of your work: your company, your team, yourself.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.

INCLUDED

SEP

16

Craft & AI Labs

Senior PM to HoP

Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.

INCLUDED

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

3 days + every evening. Premium networking and a 90-day plan you actually leave with.

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€1,499

Inc. VAT

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Accepted payment methods

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Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

Top Tickets

Online

Discover

Conference

See how top teams are really working, and build the network that carries your career.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta

SEP

16

Craft & AI Labs

Senior PM to HoP

Get better at building with AI, running product operations and leading the work.

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

1 main stage + 2 deep dives + 3 roundtables in parallel. Built for exchange, not for sitting and listening.

Save €100

39 left at this price

€499

€399

Inc. VAT

Get Conference

MOST POPULAR FOR LEADERS

Bundle: Conf + Workshop

Work on your own problem for a day, then pressure-test it against the room.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta

CHOOSE

SEP

16

Craft & AI Labs

Senior PM to HoP

Get better at building with AI, running product operations and leading the work.

CHOOSE

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

1 working day of your choice + the full conference day. Take-home materials and recordings. Built to leave with something finished.

Best value

30 bundles left

from

€999

Inc. VAT

Get 2-Day Pass

All access

The Full Week

A dedicated day for each layer of your work: your company, your team, yourself.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta

INCLUDED

SEP

16

Craft & AI Labs

Senior PM to HoP

Get better at building with AI, running product operations and leading the work.

INCLUDED

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

3 days + every evening. Premium networking and a 90-day plan you actually leave with.

Save €200

Limited seats

€1,699

€1,499

Inc. VAT

Get Full Week

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

Top Tickets

Online

Discover

Conference

See how top teams are really working, and build the network that carries your career.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.

SEP

16

Craft & AI Labs

Senior PM to HoP

Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

1 main stage + 2 deep dives + 3 roundtables in parallel. Built for exchange, not for sitting and listening.

Save €100

39 left at this price

€499

€399

Inc. VAT

Get Conference

Bundle: Conf + Workshop

Work on your own problem for a day, then pressure-test it against the room.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.

CHOOSE

SEP

16

Craft & AI Labs

Senior PM to HoP

Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.

CHOOSE

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

1 working day of your choice + the full conference day. Take-home materials and recordings. Built to leave with something finished.

Best value

30 bundles left

from

€999

Inc. VAT

Get 2-Day Pass

All access

The Full Week

A dedicated day for each layer of your work: your company, your team, yourself.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.

INCLUDED

SEP

16

Craft & AI Labs

Senior PM to HoP

Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.

INCLUDED

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

3 days + every evening. Premium networking and a 90-day plan you actually leave with.

Save €200

Limited seats

€1,699

€1,499

Inc. VAT

Get Full Week

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

<Conference>

Checkout

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<Conference>

Checkout

Agenda

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Book Hotel

FAQ / L&D

Partners

<Community>

Next event

Newsletter

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

Imprint

Privacy Policy

Terms of Service

Brand Asset

About us

© 2026 Productlab

Ask your AI

<Conference>

Checkout

Agenda

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Hotel

FAQ / L&D

Partners

<Community>

Next event

Newsletter

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 Productlab

Ask your AI

Imprint

Privacy Policy

Terms of Service

Brand Asset

About us