< Speaker / Facilitator >

Birte Loeckel

mobile.de, kleinanzeigen Delivery Hero, eBay

Connect in LinkedIn

Birte is a product leader turned freelancer with 10+ years navigating the unspoken rules of corporate life — from startups to giants like eBay and Delivery Hero. Strategy matters, but power dynamics, politics, and status games often decide who gets heard. She's built international teams, launched products from scratch, and led through chaos — but her real edge? Reading the room, building trust fast, and knowing when to raise or lower her status to shift the game. Improv theater taught her one thing: status isn't given by title — it's played. And body language often closes the deal before the first slide.

Craft & AI Lab

Workshop

Discovery & Validation in the AI Era

16.09

The Social Hub

< About >

Most product teams know they should do discovery and validation—but textbook methods don't survive tight deadlines, conflicting opinions, and limited resources. This full-day workshop shows you what actually works. Learn practical discovery techniques that fit real constraints, when to skip user research, how to leverage AI for faster insights, and how to choose the right validation methods. You'll master handling HIPPOs, making findings credible, and turning both discovery and validation into confident decisions—even when time is short and opinions are loud.

Best for

  • Mid to Senior Product Managers looking to improve their discovery practices

  • Tech Leads involved in product discovery and validation

  • Product Leads who need to align stakeholders around discovery work

  • Anyone responsible for making discovery and validation happen in their team

Morning session

Product discovery often looks great on slides—and falls apart on Monday morning.

In this workshop, we'll work through how discovery actually happens in real product teams: with limited time, noisy stakeholders, incomplete data, and pressure to deliver. I'll show you practical ways to run discovery that works in the real world, when to bend the rules, and how AI can speed things up without replacing your judgment.

< Key learnings >

  • How to run pragmatic product discovery

  • Avoid common traps

  • Use AI as a real accelerator—not a gimmick

Morning session

Product discovery often looks great on slides—and falls apart on Monday morning.

In this workshop, we'll work through how discovery actually happens in real product teams: with limited time, noisy stakeholders, incomplete data, and pressure to deliver. I'll show you practical ways to run discovery that works in the real world, when to bend the rules, and how AI can speed things up without replacing your judgment.

< Key learnings >

  • How to run pragmatic product discovery

  • Avoid common traps

  • Use AI as a real accelerator—not a gimmick

Afternoon session

Great discovery doesn't fail because of bad ideas—it fails because of people, priorities, and politics.

This workshop focuses on what comes after the first insights: validation, stakeholder alignment, and influencing without authority. We'll look at how to test assumptions in messy environments, handle strong opinions, and get buy-in so discovery can actually move forward.

This is about making progress when not everyone agrees—and still shipping the right thing.

< Key learnings >

  • How to validate ideas under real constraints

  • Influence stakeholders so insights turn into decisions

Afternoon session

Great discovery doesn't fail because of bad ideas—it fails because of people, priorities, and politics.

This workshop focuses on what comes after the first insights: validation, stakeholder alignment, and influencing without authority. We'll look at how to test assumptions in messy environments, handle strong opinions, and get buy-in so discovery can actually move forward.

This is about making progress when not everyone agrees—and still shipping the right thing.

< Key learnings >

  • How to validate ideas under real constraints

  • Influence stakeholders so insights turn into decisions

Conference

Roundtable

Company Politics

17.09

Kino International

< About >

Company politics exist in every organization—whether we talk about them or not.

In this roundtable, we’ll openly discuss the unwritten rules, power dynamics, and trade-offs that shape product decisions behind the scenes. Shared experiences, and practical ways to navigate politics without losing credibility, energy, or impact.

< Key learnings >

  • How to recognize political dynamics early and respond in a way that protects both the product and your role

< Tickets >

Join the

Product

Week

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

What is included

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

What is included

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

What is included

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

What is included

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

What is included

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

What is included

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

What is included

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

What is included

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

What is included

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

What is included

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

What is included

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

What is included

<Conference>

Online

About

Lineup

Week Overview

Leaders Day

LABs Day

Location

Apply as speaker

FAQ

<Community>

Next event

Newsletter

Join the Community

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab. All rights reserved.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

<Conference>

Online

About

Lineup

Week Overview

Leaders Day

LABs Day

Location

Apply as speaker

FAQ

<Community>

Next event

Newsletter

Join Community

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab.
All rights reserved.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset