< Speaker / Facilitator >
Koen Stam
Personio, Pavilion , Teamleader CRM, GTM OS

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Koen Stam leads Personio's commercial growth for International operations as Director of Sales. With a team of 100+ New Business and Existing Business professionals, he focuses on demonstrating the value of their HRIS platform for SMB and Mid Market companies. He also co-leads the Benelux chapter at Pavilion with over 150 GTM executives.
Koen is also the author of GTM OS, a Substack dedicated to go-to-market best practices. His core belief: building great products is no longer the hard part — being top of mind and remarkable is. As product teams increasingly need to connect with GTM functions to drive impact, Koen brings a perspective that is both timely and essential for the Productlab audience.
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