
< Speaker / Facilitator >
Zsuzsanna Tamas
Amazon, CoachHub, DKB Code Factory, Lesara, Runtastic, GlobeAir

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Zsuzsanna Tamás is a Senior AI Product Manager at Amazon with 10+ years of experience building recommender systems, AI platforms, and matching algorithms. She’s led product teams at Amazon, CoachHub, DKB, and Adidas Runtastic, and currently drives personalization initiatives at Amazon Music for over 80 million customers. Known for bridging strategy and execution, Zsuzsanna helps teams cut through complexity and adopt AI in ways that are practical, customer- focused, and impactful.
< About >
Learn to design AI agents that work and make the product decisions that determine whether they stay reliable as they scale. This hands-on workshop takes you from designing a single agent to reasoning about what happens when your system needs a second one: what breaks, what to monitor, and who's accountable. Through a single evolving product scenario, facilitated discussions, and hands-on exercises, you'll build practical frameworks for the decisions PMs face when moving from AI-augmented features to agentic systems.
Best for
Experienced Product Managers building AI-enabled products and customer experiences
PMs who want to upskill from foundational AI concepts to applied agent design and multi-agent thinking
Product Managers working in environments where discovery, decision-making, and execution increasingly happen through AI assistants and automated workflows
PMs looking to build confidence and practical judgment in agentic product development, from a single reliable agent to coordinated systems
< About >
Most teams are choosing agentic use cases based on technical excitement or what's easy to demo — not on a clear-eyed economic assessment. This roundtable explores how product leaders are actually evaluating where to invest: what agents really cost, when they pay off, and when a simpler approach is the smarter bet.
< Key learnings >
How to identify high-value use cases versus ones that look exciting but don't survive contact with the economics
The opportunity cost question: what you're not building when you commit to an agent
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