< Speaker / Facilitator >
Malte Landwehr
Peec AI, idealo, Searchmetrics, kpunktnull, seoFactory
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Malte Landwehr is the CPO of Peec AI, one of Europe's fastest growing starts-ups. Peec AI achieved 1000 paying customers, $5M ARR, and $29M funding in less than 12 months.
Before Peec AI, Malte was VP of SEO at idealo, the largest price comparison platform in the world. There he nearly doubled organic traffic over five years. Malte previously served as VP of Product at Searchmetrics, working closely with global brands such as Apple, ServiceNow, Sephora, and Zappos.
< About >
LLMs don't discover products like humans — they infer them from public signals, documentation, reviews, and community chatter. This session turns that into a PM playbook: what to ship, what to document, what to expose via APIs, and what to fix so LLMs describe you correctly and recommend you more often.
< Key learnings >
A practical checklist to improve how LLMs understand and recommend your product
What to build vs. what to document to strengthen your "public signals"
How to use naming, pricing pages, docs, integrations, APIs, and your web footprint to shape model output
The most common mistakes that cause LLMs to misrepresent or ignore products — and how to fix them
< Get Speaker's vibes >
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< Tickets >
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