
< Speaker / Facilitator >
Florian Bonnet
Veriff, Pleo, Fintecture, Typeform, Zizoo, HelloFresh, Jumia, BCG

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Florian Bonnet is VP Product Solutions & Growth at Veriff, with over a decade driving product, growth, and transformation at companies like HelloFresh, Typeform, and Pleo. He holds a PhD in Theoretical Physics and an MSc in Behavioral Science — a combination that shapes his distinctly rigorous, human-centered approach to product. He is also the author of The Power of Analytics, a practical guide for PMs on understanding performance and customer behaviour.
< About >
For years, product teams have optimized how to ship software. But companies don't win because they ship more features. They win because they build economic systems that compound.
Florian Bonnet introduces Economic Architecture, a framework that explains how product organizations can move from shipping features to designing economic engines.
< Key learnings >
Understand why many modern product organizations struggle to translate innovation into economic outcomes.
Recognize the structural limits of the 'feature factory' model.
Apply the Economic Architecture framework to connect product strategy with revenue and growth.
Treat product roadmaps as capital allocation decisions.
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