Susanne Dubuisson

We're all using AI at this point, that part isn't in question. What's harder to find is anyone being straight about how it's actually going. Most of what gets shared is the polished version: a slide, a LinkedIn post, a "this changed everything" quote. What's missing is the messy middle: the day it saved you, the day it cost you, the thing you're still not sure was worth it. That's the story that actually helps someone else.

This is a roundtable, not a panel. Susanne isn't there to hand down conclusions, she's there to start the trade. She'll open with one of her own stories, a real win and a real miss, and then hand it over. No slides, no pitch, just people comparing notes on what worked, what backfired, and what they're still not sure about.

No framework, sorry. Attendees leave with a handful of concrete, borrowed ideas they can try the following week, and a clearer sense of where AI is genuinely earning its place in a PM's day versus where it's just noise. The honesty is the point: hearing someone else's failure is often more useful than hearing about their win.