< Speaker / Facilitator >

Rich Mironov

Mironov Consulting, Suddenly Social, Enthiosys, AirMagnet, iPass, Sybase, Tandem Computers, HP

Connect in LinkedIn

Rich has led product teams for 40 years, including six B2B software startups (3 exits) and 15 interim CPO roles. Today, he coaches product leaders and helps design product/engineering organizations. Rich is the author of "Money Stories: Communicating the Value of Product Work" and "The Art of Product Management." He is a relentless blogger, speaker, teacher and mentor on software strategy, product management, and aligning “what-we-can-build” with “what-markets-will-pay-for.” Rich also launched the first Product Camps.

ROI, Product Value, and Managing Business Demands

16.09

The Social Hub

< About >

This workshop is for product managers and leaders who need to connect product work with what company leaders really care about: revenue... translating what we are building into how it will make money and why that work is essential to the company. We will address the real-world challenge of getting buy-in from executives for strategic investments, and keeping focused while revenue groups shift priorities and interrupt roadmaps.

Best for

  • Senior Product Managers and Product Leaders who need to influence executive decisions

  • Product professionals who want to translate features and releases into company outcomes using financial language

  • PMs looking to get important work funded and supported by leadership

  • Product leaders who need to operate at the intersection of product strategy and business outcomes

  • Anyone responsible for making the business case for customer-focused work

Morning session

This session lays the economic foundation for products, which is how our companies actually measure us.

As product managers, we like to talk about features and releases and product operating models... but executives mostly talk about revenue. How do software products make money, how do product managers actually add value, and what team/organizational models help us build great products?

< Key learnings >

  • Product managers extract more value out of engineering by investing in the right things, instead making teams work harder

  • Product teams are not professional services teams. Product companies are not professional services companies.

  • Backlogs and spreadsheets are not how we convince executives to make good trade-offs

Morning session

This session lays the economic foundation for products, which is how our companies actually measure us.

As product managers, we like to talk about features and releases and product operating models... but executives mostly talk about revenue. How do software products make money, how do product managers actually add value, and what team/organizational models help us build great products?

< Key learnings >

  • Product managers extract more value out of engineering by investing in the right things, instead making teams work harder

  • Product teams are not professional services teams. Product companies are not professional services companies.

  • Backlogs and spreadsheets are not how we convince executives to make good trade-offs

Afternoon session

In this session, we look at solutions to the morning's challenges of infinite demand, rapidly shifting priorities, and building for long-term success.

We will learn how Money Stories frame choices for executives, how our organizations actually behave, and ways to merchandize the great work of our product teams.

< Key learnings >

  • Products have to earn their keep

  • We use the language of money to help executives make good product choices

  • We must constantly market to executives how our teams drive business outcomes

Afternoon session

In this session, we look at solutions to the morning's challenges of infinite demand, rapidly shifting priorities, and building for long-term success.

We will learn how Money Stories frame choices for executives, how our organizations actually behave, and ways to merchandize the great work of our product teams.

< Key learnings >

  • Products have to earn their keep

  • We use the language of money to help executives make good product choices

  • We must constantly market to executives how our teams drive business outcomes

< Get Speaker's vibes >

Learn more from speaker

< Tickets >

Join the

Product

Week

Single pass

Bundles

-20%

Craft & AI + Conf

Sept 16+17

A full day of workshops to elevate your Craft, AI building & Product Marketing + Conference

Save €99

Best for in-person, hands-on learning

20 people max / group

€899

+VAT

Show perks

Leaders + Conf

Sept 15+17

Executive leadership day for Super ICs, HoP to CPOs with Ravi Mehta + Conference

Save €99

Best for Leadership Topics & Networking

Max 60 Leaders

€999

+VAT

Show perks

Group Tickets

All days

Group discounts available on single tickets and multi-day passes — 5% for groups of 5, 10% for groups of 10. For Leaders Tickets or custom packages, email us at team at productlab.app

Save

up to 20%

Best for Teams

Starting from 5

+VAT

Show perks

Single pass

Bundles

-20%

Craft & AI + Conf

Sept 16+17

A full day of workshops to elevate your Craft, AI building & Product Marketing + Conference

Save €99

Best for in-person, hands-on learning

20 people max / group

€899

+VAT

Show perks

Leaders + Conf

Sept 15+17

Executive leadership day for Super ICs, HoP to CPOs with Ravi Mehta + Conference

Save €99

Best for Leadership Topics & Networking

Max 60 Leaders

€999

+VAT

Show perks

Group Tickets

All days

Group discounts available on single tickets and multi-day passes — 5% for groups of 5, 10% for groups of 10. For Leaders Tickets or custom packages, email us at team at productlab.app

Save

up to 20%

Best for Teams

Starting from 5

+VAT

Show perks

Single pass

Bundles

-20%

Craft & AI + Conf

Sept 16+17

A full day of workshops to elevate your Craft, AI building & Product Marketing + Conference

Save €99

Best for in-person, hands-on learning

20 people max / group

€899

+VAT

Show perks

Leaders + Conf

Sept 15+17

Executive leadership day for Super ICs, HoP to CPOs with Ravi Mehta + Conference

Save €99

Best for Leadership Topics & Networking

Max 60 Leaders

€999

+VAT

Show perks

Group Tickets

All days

Group discounts available on single tickets and multi-day passes — 5% for groups of 5, 10% for groups of 10. For Leaders Tickets or custom packages, email us at team at productlab.app

Save

up to 20%

Best for Teams

Starting from 5

+VAT

Show perks

Single pass

Bundles

-20%

Craft & AI + Conf

Sept 16+17

A full day of workshops to elevate your Craft, AI building & Product Marketing + Conference

Save €99

Best for in-person, hands-on learning

20 people max / group

€899

+VAT

Show perks

Leaders + Conf

Sept 15+17

Executive leadership day for Super ICs, HoP to CPOs with Ravi Mehta + Conference

Save €99

Best for Leadership Topics & Networking

Max 60 Leaders

€999

+VAT

Show perks

Group Tickets

All days

Group discounts available on single tickets and multi-day passes — 5% for groups of 5, 10% for groups of 10. For Leaders Tickets or custom packages, email us at team at productlab.app

Save

up to 20%

Best for Teams

Starting from 5

+VAT

Show perks

<Conference>

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Brand Asset

About us

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location

FAQ

<Community>

Next event

Newsletter

Join the Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us

© 2026 ProductLab. All rights reserved.

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location

FAQ

<Community>

Next event

Newsletter

Join Community

Join Community

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab.
All rights reserved.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us