< Speaker / Facilitator >
Rich Mironov
Mironov Consulting, Suddenly Social, Enthiosys, AirMagnet, iPass, Sybase, Tandem Computers, HP
Connect in LinkedIn
Rich has led product teams for 40 years, including six B2B software startups (3 exits) and 15 interim CPO roles. Today, he coaches product leaders and helps design product/engineering organizations. Rich is the author of "Money Stories: Communicating the Value of Product Work" and "The Art of Product Management." He is a relentless blogger, speaker, teacher and mentor on software strategy, product management, and aligning “what-we-can-build” with “what-markets-will-pay-for.” Rich also launched the first Product Camps.
ROI, Product Value, and Managing Business Demands
16.09
The Social Hub
< About >
This workshop is for product managers and leaders who need to connect product work with what company leaders really care about: revenue... translating what we are building into how it will make money and why that work is essential to the company. We will address the real-world challenge of getting buy-in from executives for strategic investments, and keeping focused while revenue groups shift priorities and interrupt roadmaps.
Best for
Senior Product Managers and Product Leaders who need to influence executive decisions
Product professionals who want to translate features and releases into company outcomes using financial language
PMs looking to get important work funded and supported by leadership
Product leaders who need to operate at the intersection of product strategy and business outcomes
Anyone responsible for making the business case for customer-focused work
< Get Speaker's vibes >
Speaker's welcome
< Tickets >
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 0 17.25 L 8.941 23 L 8.941 0 L 0 5.75 Z" fill="rgba(255, 255, 255, 0.65)" height="23px" id="E3vXMlFqc" transform="translate(3 1)" width="8.9412px"/><path d="M 9.5 11.5 L 19 5.75 L 9.5 0 L 0 5.75 Z" fill="rgba(255, 255, 255, 0.65)" height="11.5px" id="ubKUIjrpD" transform="translate(3 12.5)" width="19px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><g d="M 0 24 L 0 0 L 24 0 L 24 24 Z M 4 2 L 21 2 L 21 4.456 L 4 4.456 Z M 4 10.958 L 21 10.958 L 21 22 L 12.498 17.086 L 4 22 Z M 4 6.479 L 21 6.479 L 21 8.935 L 4 8.935 Z" fill="transparent" height="24px" id="kThX1iq6q" width="24px"><path d="M 0 24 L 0 0 L 24 0 L 24 24 Z" fill="transparent" height="24px" id="GNyBoqnEA" width="24px"/><path d="M 0 0 L 17 0 L 17 2.456 L 0 2.456 Z M 0 8.958 L 17 8.958 L 17 20 L 8.498 15.086 L 0 20 Z M 0 4.479 L 17 4.479 L 17 6.935 L 0 6.935 Z" fill="rgb(255, 255, 255)" height="20px" id="eMN6AGLsh" transform="translate(4 2)" width="17px"/></g></svg>)
