< Speaker / Facilitator >

Rich Mironov

Mironov Consulting, Suddenly Social, Enthiosys, AirMagnet, iPass, Sybase, Tandem Computers, HP

Connect in LinkedIn

Rich has led product teams for 40 years, including six B2B software startups (3 exits) and 15 interim CPO roles. Today, he coaches product leaders and helps design product/engineering organizations. Rich is the author of "Money Stories: Communicating the Value of Product Work" and "The Art of Product Management." He is a relentless blogger, speaker, teacher and mentor on software strategy, product management, and aligning “what-we-can-build” with “what-markets-will-pay-for.” Rich also launched the first Product Camps.

Craft & AI Lab

Workshop

ROI, Product Value, and Managing Business Demands

16.09

The Social Hub

< About >

This workshop is for product managers and leaders who need to connect product work with what company leaders really care about: revenue... translating what we are building into how it will make money and why that work is essential to the company. We will address the real-world challenge of getting buy-in from executives for strategic investments, and keeping focused while revenue groups shift priorities and interrupt roadmaps.

Best for

  • Senior Product Managers and Product Leaders who need to influence executive decisions

  • Product professionals who want to translate features and releases into company outcomes using financial language

  • PMs looking to get important work funded and supported by leadership

  • Product leaders who need to operate at the intersection of product strategy and business outcomes

  • Anyone responsible for making the business case for customer-focused work

Morning session

This session lays the economic foundation for products, which is how our companies actually measure us.

As product managers, we like to talk about features and releases and product operating models... but executives mostly talk about revenue. How do software products make money, how do product managers actually add value, and what team/organizational models help us build great products?

< Key learnings >

  • Product managers extract more value out of engineering by investing in the right things, instead making teams work harder

  • Product teams are not professional services teams. Product companies are not professional services companies.

  • Backlogs and spreadsheets are not how we convince executives to make good trade-offs

Morning session

This session lays the economic foundation for products, which is how our companies actually measure us.

As product managers, we like to talk about features and releases and product operating models... but executives mostly talk about revenue. How do software products make money, how do product managers actually add value, and what team/organizational models help us build great products?

< Key learnings >

  • Product managers extract more value out of engineering by investing in the right things, instead making teams work harder

  • Product teams are not professional services teams. Product companies are not professional services companies.

  • Backlogs and spreadsheets are not how we convince executives to make good trade-offs

Afternoon session

In this session, we look at solutions to the morning's challenges of infinite demand, rapidly shifting priorities, and building for long-term success.

We will learn how Money Stories frame choices for executives, how our organizations actually behave, and ways to merchandize the great work of our product teams.

< Key learnings >

  • Products have to earn their keep

  • We use the language of money to help executives make good product choices

  • We must constantly market to executives how our teams drive business outcomes

Afternoon session

In this session, we look at solutions to the morning's challenges of infinite demand, rapidly shifting priorities, and building for long-term success.

We will learn how Money Stories frame choices for executives, how our organizations actually behave, and ways to merchandize the great work of our product teams.

< Key learnings >

  • Products have to earn their keep

  • We use the language of money to help executives make good product choices

  • We must constantly market to executives how our teams drive business outcomes

Conference

Roundtable

Coming Soon

17.09

Kino International

< About >

Coming Soon

< Key learnings >

< Other talks >

Learn more from speaker

< Tickets >

Join the

Product

Week

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

What is included

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

What is included

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

What is included

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

What is included

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

What is included

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

What is included

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

What is included

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

What is included

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

What is included

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

What is included

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

What is included

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

What is included

<Conference>

Online

About

Lineup

Week Overview

Leaders Day

LABs Day

Location

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FAQ

<Community>

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© 2026 ProductLab. All rights reserved.

Imprint

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Brand Asset

<Conference>

Online

About

Lineup

Week Overview

Leaders Day

LABs Day

Location

Apply as speaker

FAQ

<Community>

Next event

Newsletter

Join Community

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab.
All rights reserved.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset