< Speaker / Facilitator >
Rich Mironov
6 Silicon Valley startups, 3 exits, 15 interim CPO roles
Connect in LinkedIn
Rich has led product teams for 40 years, including six B2B software startups (3 exits) and 15 interim CPO roles. Today, he coaches product leaders and helps design product/engineering organizations. Rich is the author of "Money Stories: Communicating the Value of Product Work" and "The Art of Product Management." He is a relentless blogger, speaker, teacher and mentor on software strategy, product management, and aligning “what-we-can-build” with “what-markets-will-pay-for.” Rich also launched the first Product Camps.
< About >
This workshop is for product managers and leaders who need to connect product work with what company leaders really care about: revenue... translating what we are building into how it will make money and why that work is essential to the company. We will address the real-world challenge of getting buy-in from executives for strategic investments, and keeping focused while revenue groups shift priorities and interrupt roadmaps.
Best for
Senior Product Managers and Product Leaders who need to influence executive decisions
Product professionals who want to translate features and releases into company outcomes using financial language
PMs looking to get important work funded and supported by leadership
Product leaders who need to operate at the intersection of product strategy and business outcomes
Anyone responsible for making the business case for customer-focused work
Morning session
This session lays the economic foundation for products, which is how our companies actually measure us.
As product managers, we like to talk about features and releases and product operating models... but executives mostly talk about revenue. How do software products make money, how do product managers actually add value, and what team/organizational models help us build great products?
< Key learnings >
Product managers extract more value out of engineering by investing in the right things, instead making teams work harder
Product teams are not professional services teams. Product companies are not professional services companies.
Backlogs and spreadsheets are not how we convince executives to make good trade-offs
Morning session
This session lays the economic foundation for products, which is how our companies actually measure us.
As product managers, we like to talk about features and releases and product operating models... but executives mostly talk about revenue. How do software products make money, how do product managers actually add value, and what team/organizational models help us build great products?
< Key learnings >
Product managers extract more value out of engineering by investing in the right things, instead making teams work harder
Product teams are not professional services teams. Product companies are not professional services companies.
Backlogs and spreadsheets are not how we convince executives to make good trade-offs
Afternoon session
In this session, we look at solutions to the morning's challenges of infinite demand, rapidly shifting priorities, and building for long-term success.
We will learn how Money Stories frame choices for executives, how our organizations actually behave, and ways to merchandize the great work of our product teams.
< Key learnings >
Products have to earn their keep
We use the language of money to help executives make good product choices
We must constantly market to executives how our teams drive business outcomes
Afternoon session
In this session, we look at solutions to the morning's challenges of infinite demand, rapidly shifting priorities, and building for long-term success.
We will learn how Money Stories frame choices for executives, how our organizations actually behave, and ways to merchandize the great work of our product teams.
< Key learnings >
Products have to earn their keep
We use the language of money to help executives make good product choices
We must constantly market to executives how our teams drive business outcomes
< Get Speaker's vibes >
Speaker's welcome
< Tickets >
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See how top teams are really working, and build the network that carries your career.
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Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.
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Craft & AI Labs
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Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.
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How top teams implement the product model, distribution and how leadership is changing.
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1 main stage + 2 deep dives + 3 roundtables in parallel. Built for exchange, not for sitting and listening.
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SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.
CHOOSE
SEP
16
Craft & AI Labs
Senior PM to HoP
Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.
CHOOSE
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
1 working day of your choice + the full conference day. Take-home materials and recordings. Built to leave with something finished.
Best value
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€999
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All access
The Full Week
A dedicated day for each layer of your work: your company, your team, yourself.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.
INCLUDED
SEP
16
Craft & AI Labs
Senior PM to HoP
Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.
INCLUDED
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
3 days + every evening. Premium networking and a 90-day plan you actually leave with.
Save €200
Limited seats
€1,699
€1,499
Inc. VAT
Get Full Week
Accepted payment methods
Credit Card
Pay directly, get reimbursed.
Bank Transfer
Request invoice, forward to finance.
Top Tickets
Online
Discover
Conference
See how top teams are really working, and build the network that carries your career.
SEP
16
Craft & AI Labs
Senior PM to HoP
Get better at building with AI, running product operations and leading the work.
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
1 main stage + 2 deep dives + 3 roundtables in parallel. Built for exchange, not for sitting and listening.
Save €100
39 left at this price
€499
€399
Inc. VAT
Get Conference
MOST POPULAR FOR LEADERS
Bundle: Conf + Workshop
Work on your own problem for a day, then pressure-test it against the room.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta
CHOOSE
SEP
16
Craft & AI Labs
Senior PM to HoP
Get better at building with AI, running product operations and leading the work.
CHOOSE
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
1 working day of your choice + the full conference day. Take-home materials and recordings. Built to leave with something finished.
Best value
30 bundles left
from
€999
Inc. VAT
Get 2-Day Pass
All access
The Full Week
A dedicated day for each layer of your work: your company, your team, yourself.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta
INCLUDED
SEP
16
Craft & AI Labs
Senior PM to HoP
Get better at building with AI, running product operations and leading the work.
INCLUDED
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
3 days + every evening. Premium networking and a 90-day plan you actually leave with.
Save €200
Limited seats
€1,699
€1,499
Inc. VAT
Get Full Week
Accepted payment methods
Credit Card
Pay directly, get reimbursed.
Bank Transfer
Request invoice, forward to finance.
Top Tickets
Online
Discover
Conference
See how top teams are really working, and build the network that carries your career.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.
SEP
16
Craft & AI Labs
Senior PM to HoP
Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
1 main stage + 2 deep dives + 3 roundtables in parallel. Built for exchange, not for sitting and listening.
Save €100
39 left at this price
€499
€399
Inc. VAT
Get Conference
Bundle: Conf + Workshop
Work on your own problem for a day, then pressure-test it against the room.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.
CHOOSE
SEP
16
Craft & AI Labs
Senior PM to HoP
Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.
CHOOSE
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
1 working day of your choice + the full conference day. Take-home materials and recordings. Built to leave with something finished.
Best value
30 bundles left
from
€999
Inc. VAT
Get 2-Day Pass
All access
The Full Week
A dedicated day for each layer of your work: your company, your team, yourself.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.
INCLUDED
SEP
16
Craft & AI Labs
Senior PM to HoP
Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.
INCLUDED
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
3 days + every evening. Premium networking and a 90-day plan you actually leave with.
Save €200
Limited seats
€1,699
€1,499
Inc. VAT
Get Full Week
Accepted payment methods
Credit Card
Pay directly, get reimbursed.
Bank Transfer
Request invoice, forward to finance.
<Conference>
Checkout
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<Conference>
Checkout
Agenda
Lineup
Week Overview
Conference Day
Leaders Day
LABs Day
Location/Book Hotel
FAQ / L&D
Partners
< Newsletter >
Join our newsletter to stay up
to date on features and releases.
<Conference>
Checkout
Agenda
Lineup
Week Overview
Conference Day
Leaders Day
LABs Day
Location/Hotel
FAQ / L&D
Partners
< Newsletter >
Join our newsletter to stay up
to date on features and releases.