Leaders + Craft&AI LAB

The past two years have been a whirlwind. The product lifecycle has changed in fundamental ways. Customer expectations have reshaped around capabilities that felt impossible just a few years ago. This is the new normal—and leading through it requires new thinking.

We'll spend the day on exactly that: how to lead in the AI era. You'll leave with frameworks for making strategic AI decisions, peer-tested approaches from leaders facing the same challenges, and concrete strategies for building competitive advantage. No hype. Just what's working

Learn to decide what AI agents can do with your product—and where human oversight remains essential. Explore how product architecture, APIs, and constraints determine whether AI systems can safely use your product in automated workflows. Move beyond Answer Engine Optimization to focus on agent readiness and system reliability as core PM responsibilities.

Through conceptual inputs, discussions, and hands-on exercises, you'll apply agentic patterns to realistic scenarios and balance automation, safety, and accountability.

Most product teams know they should do discovery and validation—but textbook methods don't survive tight deadlines, conflicting opinions, and limited resources.

This full-day workshop shows you what actually works. Learn practical discovery techniques that fit real constraints, when to skip user research, how to leverage AI for faster insights, and how to choose the right validation methods. You'll master handling HIPPOs, making findings credible, and turning both discovery and validation into confident decisions—even when time is short and opinions are loud.

Move beyond buzzwords and pretty canvases to build product strategy you can explain in plain English. Learn a modular approach to connecting product choices to company goals, then identify meaningful metrics that represent strategic success beyond revenue KPIs. You'll leave with execution guardrails to measure real progress and keep your team focused on what actually matters.

Learn how to build your AI operating system for real product management work by building up a knowledge base to execute and automate your daily tasks.

As the field is moving so fast, here is a preview of the day, which will be finalize over summer.

This workshop is for product managers and leaders who need to connect product work with what company leaders really care about: revenue... translating what we are building into how it will make money and why that work is essential to the company. We will address the real-world challenge of getting buy-in from executives for strategic investments, and keeping focused while revenue groups shift priorities and interrupt roadmaps.

Two hands-on sessions covering product marketing fundamentals and positioning mastery.

First, we'll explore the core disciplines of modern PMM — from foundational positioning and messaging work to how product marketing fits into your GTM strategy. Then, we'll get practical with positioning and messaging for complex products, working through real challenges together.

You'll leave with frameworks you can apply immediately and a clearer understanding of what great product marketing looks like.