<Workshop Hosts>
Discovery & Validation in the AI Era
Birte Loeckel
mobile.de, kleinanzeigen Delivery Hero, eBay
Most product teams know they should do discovery and validation—but textbook methods don't survive tight deadlines, conflicting opinions, and limited resources.
This full-day workshop shows you what actually works. Learn practical discovery techniques that fit real constraints, when to skip user research, how to leverage AI for faster insights, and how to choose the right validation methods. You'll master handling HIPPOs, making findings credible, and turning both discovery and validation into confident decisions—even when time is short and opinions are loud.
<Morning Session>
Product discovery often looks great on slides—and falls apart on Monday morning.
In this workshop, we'll work through how discovery actually happens in real product teams: with limited time, noisy stakeholders, incomplete data, and pressure to deliver. I'll show you practical ways to run discovery that works in the real world, when to bend the rules, and how AI can speed things up without replacing your judgment.
<What you’ll learn>
How to run pragmatic product discovery
Avoid common traps
Use AI as a real accelerator—not a gimmick
<Afternoon Session>
Great discovery doesn't fail because of bad ideas—it fails because of people, priorities, and politics.
This workshop focuses on what comes after the first insights: validation, stakeholder alignment, and influencing without authority. We'll look at how to test assumptions in messy environments, handle strong opinions, and get buy-in so discovery can actually move forward.
This is about making progress when not everyone agrees—and still shipping the right thing.
<What you’ll learn>
How to validate ideas under real constraints
Influence stakeholders so insights turn into decisions
<Best for>
Mid to Senior Product Managers looking to improve their discovery practices
Tech Leads involved in product discovery and validation
Product Leads who need to align stakeholders around discovery work
Anyone responsible for making discovery and validation happen in their team
<Meet your Host>
Birte is a product leader turned freelancer with 10+ years navigating the unspoken rules of corporate life — from startups to giants like eBay and Delivery Hero. Strategy matters, but power dynamics, politics, and status games often decide who gets heard. She's built international teams, launched products from scratch, and led through chaos — but her real edge? Reading the room, building trust fast, and knowing when to raise or lower her status to shift the game. Improv theater taught her one thing: status isn't given by title — it's played. And body language often closes the deal before the first slide.
< Tickets >
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