<Workshop Hosts>
From Strategic Choices to Measurable Execution
Tim Herbig
Iridion, XING, Gruner+Jahr
Move beyond buzzwords and pretty canvases to build product strategy you can explain in plain English. Learn a modular approach to connecting product choices to company goals, then identify meaningful metrics that represent strategic success beyond revenue KPIs. You'll leave with execution guardrails to measure real progress and keep your team focused on what actually matters.
<Morning Session>
Everyone wants to make more strategic decisions, but they often confuse them with goals or pretty canvases. But how do you create clarity about what truly matters amidst buzzwords, templates, and ambiguity at your company?
This workshop helps you work through and explain strategic choices in plain English. From a modular approach to shaping your product strategy and connecting it to your company strategy.
<What you’ll learn>
Practical approaches to product strategy beyond frameworks—applicable across industries, roles, and company sizes
Pragmatic methods for testing strategic clarity
Tools for strategy processes and cross-functional collaboration
<Afternoon Session>
"Our strategy is to increase revenue." Ever heard this before? Annoying, I know.
But how can you identify meaningful metrics that represent strategic success beyond revenue KPIs? This workshop helps you to set up execution guardrails to measure progress against your strategic priorities.
<What you’ll learn>
How to turn strategic choices into concise statements and connect them to structured canvases
Deriving tangible proxy metrics for strategy choices
Identifying leading indicators to measure the real progress of your roadmap priorities
<Best for>
Product Managers, designers, engineers, or leaders who want to understand how strategy actually works
Anyone in a product organization looking to move from tactical to strategic thinking
Product professionals receiving feedback to "be more strategic" but unsure what that means
<Meet your Host>
Tim is a product management coach, author, and speaker who helps companies around the world measure the progress of their evidence-informed decisions.
Over the past decade, he worked as a Product Manager and Head of Product at companies from early-stage startups to enterprise organizations.
Today, he helps product teams at companies like StepStone, Chrono24, and Deutsche Telekom turn Strategy, OKRs, and Discovery into better practices that create Real Progress. His weekly newsletter reaches thousands of product professionals who want to turn product theory into pragmatic and practical application.
<Learn more from Tim Herbig>
< Tickets >
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