<Workshop Hosts>
Product Marketing Masterclass
Rory Woodbridge
The Product Marketer, Pleo, Whereby, YouTube, Amazon, Monzo, Google
Two hands-on sessions covering product marketing fundamentals and positioning mastery.
First, we'll explore the core disciplines of modern PMM — from foundational positioning and messaging work to how product marketing fits into your GTM strategy. Then, we'll get practical with positioning and messaging for complex products, working through real challenges together.
You'll leave with frameworks you can apply immediately and a clearer understanding of what great product marketing looks like.
<Morning Session>
This workshop covers the essential disciplines that make up modern product marketing. We'll explore the core responsibilities of the PMM role, how to approach foundational work like positioning and messaging, and how product marketing fits into the broader go-to-market engine.
Through real-world examples and practical frameworks, you'll leave with a clearer understanding of what great product marketing looks like and how to apply it in your own context.
<What you’ll learn>
The key responsibilities and disciplines within product marketing
How to approach positioning and messaging work from first principles
The relationship between product marketing and other GTM functions
Practical frameworks for tackling common PMM challenges
How to identify and prioritize the highest-impact work
<Afternoon Session>
Positioning and messaging are the foundational skills of product marketing—but they're often misunderstood or overcomplicated.
This hands-on workshop cuts through the noise and teaches you how to develop sharp, effective positioning and messaging for complex B2B products. You'll learn how to distill dense information into clear value propositions, differentiate in crowded markets, and create messaging that actually resonates with buyers.
Bring your own positioning challenges and we'll work through them together.
<What you’ll learn>
A first-principles approach to positioning that works for complex products
How to identify genuine differentiation in crowded markets
Techniques for distilling complex features into compelling value propositions
How to structure messaging hierarchies that guide buyers
Common positioning mistakes and how to avoid them
A repeatable process for positioning work you can take back to your team
<Best for>
Senior Product marketers looking to strengthen core fundamentals
Experienced PMMs elevating their positioning and messaging skills
PMM leaders guiding teams through positioning work
Founders and product leaders articulating product value
<Meet your Host>
Rory Woodbridge is the founder of The Product Marketer, a London-based consultancy supporting ambitious companies across Europe with strategic product marketing work.
He's worked with big global brands like Google, Amazon, and YouTube, along with fast-growth startups and scale-ups including Monzo, Pleo, and Whereby. His expertise spans audience strategy, pricing and packaging, competitive intelligence, positioning and messaging, product-led growth, sales enablement, and product launches. Throughout his career, he's helped companies move upmarket, unlock new audience segments, launch new product verticals, and build product marketing functions from the ground up.
Rory also writes The Product Marketer newsletter on Substack, read by over 4,500 product marketing professionals globally.
<Learn more from Rory Woodbridge>
< Tickets >
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