<Workshop Hosts>
ROI, Product Value, and Managing Business Demands
Rich Mironov
Mironov Consulting, Suddenly Social, Enthiosys, AirMagnet, iPass, Sybase, Tandem Computers, HP
This workshop is for product managers and leaders who need to connect product work with what company leaders really care about: revenue... translating what we are building into how it will make money and why that work is essential to the company. We will address the real-world challenge of getting buy-in from executives for strategic investments, and keeping focused while revenue groups shift priorities and interrupt roadmaps.
<Morning Session>
This session lays the economic foundation for products, which is how our companies actually measure us.
As product managers, we like to talk about features and releases and product operating models... but executives mostly talk about revenue. How do software products make money, how do product managers actually add value, and what team/organizational models help us build great products?
<What you’ll learn>
Product managers extract more value out of engineering by investing in the right things, instead making teams work harder
Product teams are not professional services teams. Product companies are not professional services companies.
Backlogs and spreadsheets are not how we convince executives to make good trade-offs
<Afternoon Session>
In this session, we look at solutions to the morning's challenges of infinite demand, rapidly shifting priorities, and building for long-term success.
We will learn how Money Stories frame choices for executives, how our organizations actually behave, and ways to merchandize the great work of our product teams.
<What you’ll learn>
Products have to earn their keep
We use the language of money to help executives make good product choices
We must constantly market to executives how our teams drive business outcomes
<Best for>
Senior Product Managers and Product Leaders who need to influence executive decisions
Product professionals who want to translate features and releases into company outcomes using financial language
PMs looking to get important work funded and supported by leadership
Product leaders who need to operate at the intersection of product strategy and business outcomes
Anyone responsible for making the business case for customer-focused work
<Meet your Host>
Rich has led product teams for 40 years, including six B2B software startups (3 exits) and 15 interim CPO roles. Today, he coaches product leaders and helps design product/engineering organizations. Rich is the author of "Money Stories: Communicating the Value of Product Work" and "The Art of Product Management." He is a relentless blogger, speaker, teacher and mentor on software strategy, product management, and aligning “what-we-can-build” with “what-markets-will-pay-for.” Rich also launched the first Product Camps.
<Learn more from Rich Mironov>
< Tickets >
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