< Speaker / Facilitator >

Tim Herbig

Iridion, XING, Gruner+Jahr

Connect in LinkedIn

Tim is a product management coach, author, and speaker who helps companies around the world measure the progress of their evidence-informed decisions.

Over the past decade, he worked as a Product Manager and Head of Product at companies from early-stage startups to enterprise organizations.

Today, he helps product teams at companies like StepStone, Chrono24, and Deutsche Telekom turn Strategy, OKRs, and Discovery into better practices that create Real Progress. His weekly newsletter reaches thousands of product professionals who want to turn product theory into pragmatic and practical application.

From Strategic Choices to Measurable Execution

16.09

The Social Hub

< About >

Move beyond buzzwords and pretty canvases to build product strategy you can explain in plain English. Learn a modular approach to connecting product choices to company goals, then identify meaningful metrics that represent strategic success beyond revenue KPIs. You'll leave with execution guardrails to measure real progress and keep your team focused on what actually matters.

Best for

  • Product Managers, designers, engineers, or leaders who want to understand how strategy actually works

  • Anyone in a product organization looking to move from tactical to strategic thinking

  • Product professionals receiving feedback to "be more strategic" but unsure what that means

Morning session

Everyone wants to make more strategic decisions, but they often confuse them with goals or pretty canvases. But how do you create clarity about what truly matters amidst buzzwords, templates, and ambiguity at your company?

This workshop helps you work through and explain strategic choices in plain English. From a modular approach to shaping your product strategy and connecting it to your company strategy.

< Key learnings >

  • Practical approaches to product strategy beyond frameworks—applicable across industries, roles, and company sizes

  • Pragmatic methods for testing strategic clarity

  • Tools for strategy processes and cross-functional collaboration

Morning session

Everyone wants to make more strategic decisions, but they often confuse them with goals or pretty canvases. But how do you create clarity about what truly matters amidst buzzwords, templates, and ambiguity at your company?

This workshop helps you work through and explain strategic choices in plain English. From a modular approach to shaping your product strategy and connecting it to your company strategy.

< Key learnings >

  • Practical approaches to product strategy beyond frameworks—applicable across industries, roles, and company sizes

  • Pragmatic methods for testing strategic clarity

  • Tools for strategy processes and cross-functional collaboration

Afternoon session

"Our strategy is to increase revenue." Ever heard this before? Annoying, I know.

But how can you identify meaningful metrics that represent strategic success beyond revenue KPIs? This workshop helps you to set up execution guardrails to measure progress against your strategic priorities.

< Key learnings >

  • How to turn strategic choices into concise statements and connect them to structured canvases

  • Deriving tangible proxy metrics for strategy choices

  • Identifying leading indicators to measure the real progress of your roadmap priorities

Afternoon session

"Our strategy is to increase revenue." Ever heard this before? Annoying, I know.

But how can you identify meaningful metrics that represent strategic success beyond revenue KPIs? This workshop helps you to set up execution guardrails to measure progress against your strategic priorities.

< Key learnings >

  • How to turn strategic choices into concise statements and connect them to structured canvases

  • Deriving tangible proxy metrics for strategy choices

  • Identifying leading indicators to measure the real progress of your roadmap priorities

< Get Speaker's vibes >

Speaker's welcome

< Tickets >

Join the

Product

Week

Top Tickets

Online

Sept 17

Conf Summer Bird

How others teams are actually handling it: → Distribution and defensibility changed. What is working now. → AI in the product operating model: team ops and building for faster outcomes. → Building got easy, prioritising got hard. How teams decide now.

50 Available at this price

After €499

€399

Inc. VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

✓ Conference Day (Sept 17): how teams are really handling AI, reorgs and prioritisation Plus one working day. Pick your outcome: → Craft/AI Labs (Sept 16): get sharper at the calls. One practitioner, one outcome, a room of 20. → Leaders Lab (Sept 15): strategy and team structure for the AI era with Ravi Mehta (Reforge). Max 60 leaders, leave with a 90-day plan.

Get your Bundle

30 Left

from

€999

Inc. VAT

Show perks

Sept 15-17

Bundle 3 Day

For senior leaders going deep at every level: ✓ Your company (Sept 15): strategy and team structure with Ravi Mehta (Reforge). Leave with a 90-day plan. ✓ Yourself (Sept 16): sharpen your own calls. One practitioner, one outcome. ✓ All levels (Sept 17): what other teams are doing, ready to implement tomorrow wherever you sit.

All three days

Save €200

€1,499

Inc. VAT

Show perks

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

Top Tickets

Online

Sept 17

Conf Summer Bird

How others teams are actually handling it: → Distribution and defensibility changed. What is working now. → AI in the product operating model: team ops and building for faster outcomes. → Building got easy, prioritising got hard. How teams decide now.

50 Available at this price

After €499

€399

Inc. VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

✓ Conference Day (Sept 17): how teams are really handling AI, reorgs and prioritisation Plus one working day. Pick your outcome: → Craft/AI Labs (Sept 16): get sharper at the calls. One practitioner, one outcome, a room of 20. → Leaders Lab (Sept 15): strategy and team structure for the AI era with Ravi Mehta (Reforge). Max 60 leaders, leave with a 90-day plan.

Get your Bundle

30 Left

from

€999

Inc. VAT

Show perks

Sept 15-17

Bundle 3 Day

For senior leaders going deep at every level: ✓ Your company (Sept 15): strategy and team structure with Ravi Mehta (Reforge). Leave with a 90-day plan. ✓ Yourself (Sept 16): sharpen your own calls. One practitioner, one outcome. ✓ All levels (Sept 17): what other teams are doing, ready to implement tomorrow wherever you sit.

All three days

Save €200

€1,499

Inc. VAT

Show perks

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

Top Tickets

Online

Sept 17

Conf Summer Bird

How others teams are actually handling it: → Distribution and defensibility changed. What is working now. → AI in the product operating model: team ops and building for faster outcomes. → Building got easy, prioritising got hard. How teams decide now.

50 Available at this price

After €499

€399

Inc. VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

✓ Conference Day (Sept 17): how teams are really handling AI, reorgs and prioritisation Plus one working day. Pick your outcome: → Craft/AI Labs (Sept 16): get sharper at the calls. One practitioner, one outcome, a room of 20. → Leaders Lab (Sept 15): strategy and team structure for the AI era with Ravi Mehta (Reforge). Max 60 leaders, leave with a 90-day plan.

Get your Bundle

30 Left

from

€999

Inc. VAT

Show perks

Sept 15-17

Bundle 3 Day

For senior leaders going deep at every level: ✓ Your company (Sept 15): strategy and team structure with Ravi Mehta (Reforge). Leave with a 90-day plan. ✓ Yourself (Sept 16): sharpen your own calls. One practitioner, one outcome. ✓ All levels (Sept 17): what other teams are doing, ready to implement tomorrow wherever you sit.

All three days

Save €200

€1,499

Inc. VAT

Show perks

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

Top Tickets

Online

Sept 17

Conf Summer Bird

How others teams are actually handling it: → Distribution and defensibility changed. What is working now. → AI in the product operating model: team ops and building for faster outcomes. → Building got easy, prioritising got hard. How teams decide now.

50 Available at this price

After €499

€399

Inc. VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

✓ Conference Day (Sept 17): how teams are really handling AI, reorgs and prioritisation Plus one working day. Pick your outcome: → Craft/AI Labs (Sept 16): get sharper at the calls. One practitioner, one outcome, a room of 20. → Leaders Lab (Sept 15): strategy and team structure for the AI era with Ravi Mehta (Reforge). Max 60 leaders, leave with a 90-day plan.

Get your Bundle

30 Left

from

€999

Inc. VAT

Show perks

Sept 15-17

Bundle 3 Day

For senior leaders going deep at every level: ✓ Your company (Sept 15): strategy and team structure with Ravi Mehta (Reforge). Leave with a 90-day plan. ✓ Yourself (Sept 16): sharpen your own calls. One practitioner, one outcome. ✓ All levels (Sept 17): what other teams are doing, ready to implement tomorrow wherever you sit.

All three days

Save €200

€1,499

Inc. VAT

Show perks

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

<Conference>

Checkout

Agenda

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Book Hotel

FAQ

<Community>

Next event

Newsletter

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 Productlab

Ask your AI

Imprint

Privacy Policy

Terms of Service

Brand Asset

About us

<Conference>

Checkout

Agenda

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Book Hotel

FAQ

<Community>

Next event

Newsletter

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

Imprint

Privacy Policy

Terms of Service

Brand Asset

About us

© 2026 Productlab

Ask your AI

<Conference>

Checkout

Agenda

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Hotel

FAQ

<Community>

Next event

Newsletter

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 Productlab

Ask your AI

Imprint

Privacy Policy

Terms of Service

Brand Asset

About us