< Speaker / Facilitator >
Tim Herbig
Iridion, XING, Gruner+Jahr
Connect in LinkedIn
Tim is a product management coach, author, and speaker who helps companies around the world measure the progress of their evidence-informed decisions.
Over the past decade, he worked as a Product Manager and Head of Product at companies from early-stage startups to enterprise organizations.
Today, he helps product teams at companies like StepStone, Chrono24, and Deutsche Telekom turn Strategy, OKRs, and Discovery into better practices that create Real Progress. His weekly newsletter reaches thousands of product professionals who want to turn product theory into pragmatic and practical application.
< About >
Move beyond buzzwords and pretty canvases to build product strategy you can explain in plain English. Learn a modular approach to connecting product choices to company goals, then identify meaningful metrics that represent strategic success beyond revenue KPIs. You'll leave with execution guardrails to measure real progress and keep your team focused on what actually matters.
Best for
Product Managers, designers, engineers, or leaders who want to understand how strategy actually works
Anyone in a product organization looking to move from tactical to strategic thinking
Product professionals receiving feedback to "be more strategic" but unsure what that means
Morning session
Everyone wants to make more strategic decisions, but they often confuse them with goals or pretty canvases. But how do you create clarity about what truly matters amidst buzzwords, templates, and ambiguity at your company?
This workshop helps you work through and explain strategic choices in plain English. From a modular approach to shaping your product strategy and connecting it to your company strategy.
< Key learnings >
Practical approaches to product strategy beyond frameworks—applicable across industries, roles, and company sizes
Pragmatic methods for testing strategic clarity
Tools for strategy processes and cross-functional collaboration
Morning session
Everyone wants to make more strategic decisions, but they often confuse them with goals or pretty canvases. But how do you create clarity about what truly matters amidst buzzwords, templates, and ambiguity at your company?
This workshop helps you work through and explain strategic choices in plain English. From a modular approach to shaping your product strategy and connecting it to your company strategy.
< Key learnings >
Practical approaches to product strategy beyond frameworks—applicable across industries, roles, and company sizes
Pragmatic methods for testing strategic clarity
Tools for strategy processes and cross-functional collaboration
Afternoon session
"Our strategy is to increase revenue." Ever heard this before? Annoying, I know.
But how can you identify meaningful metrics that represent strategic success beyond revenue KPIs? This workshop helps you to set up execution guardrails to measure progress against your strategic priorities.
< Key learnings >
How to turn strategic choices into concise statements and connect them to structured canvases
Deriving tangible proxy metrics for strategy choices
Identifying leading indicators to measure the real progress of your roadmap priorities
Afternoon session
"Our strategy is to increase revenue." Ever heard this before? Annoying, I know.
But how can you identify meaningful metrics that represent strategic success beyond revenue KPIs? This workshop helps you to set up execution guardrails to measure progress against your strategic priorities.
< Key learnings >
How to turn strategic choices into concise statements and connect them to structured canvases
Deriving tangible proxy metrics for strategy choices
Identifying leading indicators to measure the real progress of your roadmap priorities
< Get Speaker's vibes >
Speaker's welcome
< Tickets >
Join the Product Week
Join the Product Week
Join the Product Week
Top Tickets
Online
Discover
Conference
See how top teams are really working, and build the network that carries your career.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.
SEP
16
Craft & AI Labs
Senior PM to HoP
Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
1 main stage + 2 deep dives + 3 roundtables in parallel. Built for exchange, not for sitting and listening.
Save €100
39 left at this price
€499
€399
Inc. VAT
Get Conference
MOST POPULAR FOR LEADERS
Bundle: Conf + Workshop
Work on your own problem for a day, then pressure-test it against the room.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.
CHOOSE
SEP
16
Craft & AI Labs
Senior PM to HoP
Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.
CHOOSE
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
1 working day of your choice + the full conference day. Take-home materials and recordings. Built to leave with something finished.
Best value
30 bundles left
from
€999
Inc. VAT
Get 2-Day Pass
All access
The Full Week
A dedicated day for each layer of your work: your company, your team, yourself.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.
INCLUDED
SEP
16
Craft & AI Labs
Senior PM to HoP
Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.
INCLUDED
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
3 days + every evening. Premium networking and a 90-day plan you actually leave with.
Save €200
Limited seats
€1,699
€1,499
Inc. VAT
Get Full Week
Accepted payment methods
Credit Card
Pay directly, get reimbursed.
Bank Transfer
Request invoice, forward to finance.
Top Tickets
Online
Discover
Conference
See how top teams are really working, and build the network that carries your career.
SEP
16
Craft & AI Labs
Senior PM to HoP
Get better at building with AI, running product operations and leading the work.
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
1 main stage + 2 deep dives + 3 roundtables in parallel. Built for exchange, not for sitting and listening.
Save €100
39 left at this price
€499
€399
Inc. VAT
Get Conference
MOST POPULAR FOR LEADERS
Bundle: Conf + Workshop
Work on your own problem for a day, then pressure-test it against the room.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta
CHOOSE
SEP
16
Craft & AI Labs
Senior PM to HoP
Get better at building with AI, running product operations and leading the work.
CHOOSE
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
1 working day of your choice + the full conference day. Take-home materials and recordings. Built to leave with something finished.
Best value
30 bundles left
from
€999
Inc. VAT
Get 2-Day Pass
All access
The Full Week
A dedicated day for each layer of your work: your company, your team, yourself.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta
INCLUDED
SEP
16
Craft & AI Labs
Senior PM to HoP
Get better at building with AI, running product operations and leading the work.
INCLUDED
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
3 days + every evening. Premium networking and a 90-day plan you actually leave with.
Save €200
Limited seats
€1,699
€1,499
Inc. VAT
Get Full Week
Accepted payment methods
Credit Card
Pay directly, get reimbursed.
Bank Transfer
Request invoice, forward to finance.
Top Tickets
Online
Discover
Conference
See how top teams are really working, and build the network that carries your career.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.
SEP
16
Craft & AI Labs
Senior PM to HoP
Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
1 main stage + 2 deep dives + 3 roundtables in parallel. Built for exchange, not for sitting and listening.
Save €100
39 left at this price
€499
€399
Inc. VAT
Get Conference
Bundle: Conf + Workshop
Work on your own problem for a day, then pressure-test it against the room.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.
CHOOSE
SEP
16
Craft & AI Labs
Senior PM to HoP
Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.
CHOOSE
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
1 working day of your choice + the full conference day. Take-home materials and recordings. Built to leave with something finished.
Best value
30 bundles left
from
€999
Inc. VAT
Get 2-Day Pass
All access
The Full Week
A dedicated day for each layer of your work: your company, your team, yourself.
SEP
15
Leaders Lab
HoP to CPO
Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.
INCLUDED
SEP
16
Craft & AI Labs
Senior PM to HoP
Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.
INCLUDED
SEP
17
Conference
How top teams implement the product model, distribution and how leadership is changing.
INCLUDED
3 days + every evening. Premium networking and a 90-day plan you actually leave with.
Save €200
Limited seats
€1,699
€1,499
Inc. VAT
Get Full Week
Accepted payment methods
Credit Card
Pay directly, get reimbursed.
Bank Transfer
Request invoice, forward to finance.
<Conference>
Checkout
Agenda
Lineup
Week Overview
Conference Day
Leaders Day
LABs Day
Location/Book Hotel
FAQ / L&D
Partners
< Newsletter >
Join our newsletter to stay up
to date on features and releases.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 0 17.25 L 8.941 23 L 8.941 0 L 0 5.75 Z" fill="rgba(255, 255, 255, 0.65)" height="23px" id="E3vXMlFqc" transform="translate(3 1)" width="8.9412px"/><path d="M 9.5 11.5 L 19 5.75 L 9.5 0 L 0 5.75 Z" fill="rgba(255, 255, 255, 0.65)" height="11.5px" id="ubKUIjrpD" transform="translate(3 12.5)" width="19px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><g d="M 0 24 L 0 0 L 24 0 L 24 24 Z M 4 2 L 21 2 L 21 4.456 L 4 4.456 Z M 4 10.958 L 21 10.958 L 21 22 L 12.498 17.086 L 4 22 Z M 4 6.479 L 21 6.479 L 21 8.935 L 4 8.935 Z" fill="transparent" height="24px" id="kThX1iq6q" width="24px"><path d="M 0 24 L 0 0 L 24 0 L 24 24 Z" fill="transparent" height="24px" id="GNyBoqnEA" width="24px"/><path d="M 0 0 L 17 0 L 17 2.456 L 0 2.456 Z M 0 8.958 L 17 8.958 L 17 20 L 8.498 15.086 L 0 20 Z M 0 4.479 L 17 4.479 L 17 6.935 L 0 6.935 Z" fill="rgb(255, 255, 255)" height="20px" id="eMN6AGLsh" transform="translate(4 2)" width="17px"/></g></svg>)
<Conference>
Checkout
Agenda
Lineup
Week Overview
Conference Day
Leaders Day
LABs Day
Location/Book Hotel
FAQ / L&D
Partners
< Newsletter >
Join our newsletter to stay up
to date on features and releases.
<Conference>
Checkout
Agenda
Lineup
Week Overview
Conference Day
Leaders Day
LABs Day
Location/Hotel
FAQ / L&D
Partners
< Newsletter >
Join our newsletter to stay up
to date on features and releases.