< Speaker / Facilitator >

Tim Herbig

Iridion, XING, Gruner+Jahr

Connect in LinkedIn

Tim is a product management coach, author, and speaker who helps companies around the world measure the progress of their evidence-informed decisions.

Over the past decade, he worked as a Product Manager and Head of Product at companies from early-stage startups to enterprise organizations.

Today, he helps product teams at companies like StepStone, Chrono24, and Deutsche Telekom turn Strategy, OKRs, and Discovery into better practices that create Real Progress. His weekly newsletter reaches thousands of product professionals who want to turn product theory into pragmatic and practical application.

From Strategic Choices to Measurable Execution

16.09

The Social Hub

< About >

Move beyond buzzwords and pretty canvases to build product strategy you can explain in plain English. Learn a modular approach to connecting product choices to company goals, then identify meaningful metrics that represent strategic success beyond revenue KPIs. You'll leave with execution guardrails to measure real progress and keep your team focused on what actually matters.

Best for

  • Product Managers, designers, engineers, or leaders who want to understand how strategy actually works

  • Anyone in a product organization looking to move from tactical to strategic thinking

  • Product professionals receiving feedback to "be more strategic" but unsure what that means

Morning session

Everyone wants to make more strategic decisions, but they often confuse them with goals or pretty canvases. But how do you create clarity about what truly matters amidst buzzwords, templates, and ambiguity at your company?

This workshop helps you work through and explain strategic choices in plain English. From a modular approach to shaping your product strategy and connecting it to your company strategy.

< Key learnings >

  • Practical approaches to product strategy beyond frameworks—applicable across industries, roles, and company sizes

  • Pragmatic methods for testing strategic clarity

  • Tools for strategy processes and cross-functional collaboration

Morning session

Everyone wants to make more strategic decisions, but they often confuse them with goals or pretty canvases. But how do you create clarity about what truly matters amidst buzzwords, templates, and ambiguity at your company?

This workshop helps you work through and explain strategic choices in plain English. From a modular approach to shaping your product strategy and connecting it to your company strategy.

< Key learnings >

  • Practical approaches to product strategy beyond frameworks—applicable across industries, roles, and company sizes

  • Pragmatic methods for testing strategic clarity

  • Tools for strategy processes and cross-functional collaboration

Afternoon session

"Our strategy is to increase revenue." Ever heard this before? Annoying, I know.

But how can you identify meaningful metrics that represent strategic success beyond revenue KPIs? This workshop helps you to set up execution guardrails to measure progress against your strategic priorities.

< Key learnings >

  • How to turn strategic choices into concise statements and connect them to structured canvases

  • Deriving tangible proxy metrics for strategy choices

  • Identifying leading indicators to measure the real progress of your roadmap priorities

Afternoon session

"Our strategy is to increase revenue." Ever heard this before? Annoying, I know.

But how can you identify meaningful metrics that represent strategic success beyond revenue KPIs? This workshop helps you to set up execution guardrails to measure progress against your strategic priorities.

< Key learnings >

  • How to turn strategic choices into concise statements and connect them to structured canvases

  • Deriving tangible proxy metrics for strategy choices

  • Identifying leading indicators to measure the real progress of your roadmap priorities

< Get Speaker's vibes >

Speaker's welcome

< Tickets >

Join the

Product

Week

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

<Conference>

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About

Lineup

Week Overview

Conference Day

Leaders Day

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<Community>

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© 2026 ProductLab. All rights reserved.

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404

Brand Asset

About us

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Book Hotel

FAQ

<Community>

Next event

Newsletter

Join the Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us

© 2026 ProductLab. All rights reserved.

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Hotel

FAQ

<Community>

Next event

Newsletter

Join Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab.
All rights reserved.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us