< Speaker / Facilitator >

Tamer El-Hawari

Productbench, Project A Ventures, Rocket Internet, Sonntagmorgen

Connect in LinkedIn

Tamer El-Hawari is a seasoned product leader with over 20 years of experience building digital products and a passion for uncovering what truly makes them great. As the Co-Founder of Productbench.co and former CPO at Project A—as well as having served as a PM at Rocket—he has supported more than 50 startups and scale-ups across various industries. Drawing from his rich background as a founder, consultant, and strategic product operator, Tamer blends technical, business, and design expertise to build products and teams that cut through the noise. He connects discovery, delivery, strategy, and operations into a cohesive system that drives meaningful results. Whether serving as a Fractional CPO, coach, or advisor, his mission remains clear: to make product work make sense and empower organizations to thrive in a rapidly changing landscape.

Build your Product AI OS

16.09

The Social Hub

< About >

Learn how to build your AI operating system for real product management work by building up a knowledge base to execute and automate your daily tasks. FYI. As the field is moving so fast We'll adapt to the latest technology — the exact course outline might change for your benefit.

Best for

  • Product Managers who are using AI but don't have a system — and want predictable results instead of copy-paste-and-pray

  • Senior PMs and Product Leads looking to build AI-native workflows they can scale to their teams

  • Tech Leads and Designers involved in product work who want to understand how AI changes the way products get built

  • Anyone interested in leveraging their work in a way that compounds over time using the latest technology

Morning session

AI fundamentally changes how we work in product. But to get really good results and get the job done faster, it needs to become the centerpiece of your work. In this workshop, we'll build an actual operating system — a setup that allows you to produce predictable, high-quality results instead of generic outputs.

We'll show you how to leverage your product work, get familiar with the tools, set up your knowledge base, and connect it to the tools you already use.

< Key learnings >

  • Get to know your new tool setup

  • Run prompts based on contexts that result in high-quality outputs

  • Build and maintain a knowledge base

  • Learn ways to connect your tools to your existing landscape

Morning session

AI fundamentally changes how we work in product. But to get really good results and get the job done faster, it needs to become the centerpiece of your work. In this workshop, we'll build an actual operating system — a setup that allows you to produce predictable, high-quality results instead of generic outputs.

We'll show you how to leverage your product work, get familiar with the tools, set up your knowledge base, and connect it to the tools you already use.

< Key learnings >

  • Get to know your new tool setup

  • Run prompts based on contexts that result in high-quality outputs

  • Build and maintain a knowledge base

  • Learn ways to connect your tools to your existing landscape

Afternoon session

A great AI workflow means nothing if it lives in a silo. This session is about unfolding the power of repeatable workflows. We'll learn how to codify your knowledge and make it accessible to your AI system.

We'll run through common product use cases and build skills that run on autopilot.

< Key learnings >

  • Understand how you can codify your knowledge so the AI does it for you

  • Build and run skills to leverage your work

  • See the most relevant and exciting product use cases in action

Afternoon session

A great AI workflow means nothing if it lives in a silo. This session is about unfolding the power of repeatable workflows. We'll learn how to codify your knowledge and make it accessible to your AI system.

We'll run through common product use cases and build skills that run on autopilot.

< Key learnings >

  • Understand how you can codify your knowledge so the AI does it for you

  • Build and run skills to leverage your work

  • See the most relevant and exciting product use cases in action

< Get Speaker's vibes >

Speaker's welcome

< Tickets >

Join the

Product

Week

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

Top Tickets

Online

Sept 17

Conference Pass

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

Get your Pass

1st Sept → Late Bird

€599

€449

+VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 6x20seats parallel workshop tracks on: building AI products, judgment, strategy, product marketing & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

Get your Bundle

50 Left

from

€899

+VAT

Show perks

Sept 15-17

Bundle 3 Day

The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

Show perks

<Conference>

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About us

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Book Hotel

FAQ

<Community>

Next event

Newsletter

Join the Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us

© 2026 ProductLab. All rights reserved.

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Hotel

FAQ

<Community>

Next event

Newsletter

Join Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab.
All rights reserved.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

About us