< Speaker / Facilitator >

Tamer El-Hawari

Productbench, Project A Ventures, Rocket Internet, Sonntagmorgen

Connect in LinkedIn

Tamer El-Hawari is a seasoned product leader with over 20 years of experience building digital products and a passion for uncovering what truly makes them great. As the Co-Founder of Productbench.co and former CPO at Project A—as well as having served as a PM at Rocket—he has supported more than 50 startups and scale-ups across various industries. Drawing from his rich background as a founder, consultant, and strategic product operator, Tamer blends technical, business, and design expertise to build products and teams that cut through the noise. He connects discovery, delivery, strategy, and operations into a cohesive system that drives meaningful results. Whether serving as a Fractional CPO, coach, or advisor, his mission remains clear: to make product work make sense and empower organizations to thrive in a rapidly changing landscape.

Build your Product AI OS

16.09

The Social Hub

< About >

Learn how to build your AI operating system for real product management work by building up a knowledge base to execute and automate your daily tasks. FYI. As the field is moving so fast We'll adapt to the latest technology — the exact course outline might change for your benefit.

Best for

  • Product Managers who are using AI but don't have a system — and want predictable results instead of copy-paste-and-pray

  • Senior PMs and Product Leads looking to build AI-native workflows they can scale to their teams

  • Tech Leads and Designers involved in product work who want to understand how AI changes the way products get built

  • Anyone interested in leveraging their work in a way that compounds over time using the latest technology

Morning session

AI fundamentally changes how we work in product. But to get really good results and get the job done faster, it needs to become the centerpiece of your work. In this workshop, we'll build an actual operating system — a setup that allows you to produce predictable, high-quality results instead of generic outputs.

We'll show you how to leverage your product work, get familiar with the tools, set up your knowledge base, and connect it to the tools you already use.

< Key learnings >

  • Get to know your new tool setup

  • Run prompts based on contexts that result in high-quality outputs

  • Build and maintain a knowledge base

  • Learn ways to connect your tools to your existing landscape

Morning session

AI fundamentally changes how we work in product. But to get really good results and get the job done faster, it needs to become the centerpiece of your work. In this workshop, we'll build an actual operating system — a setup that allows you to produce predictable, high-quality results instead of generic outputs.

We'll show you how to leverage your product work, get familiar with the tools, set up your knowledge base, and connect it to the tools you already use.

< Key learnings >

  • Get to know your new tool setup

  • Run prompts based on contexts that result in high-quality outputs

  • Build and maintain a knowledge base

  • Learn ways to connect your tools to your existing landscape

Afternoon session

A great AI workflow means nothing if it lives in a silo. This session is about unfolding the power of repeatable workflows. We'll learn how to codify your knowledge and make it accessible to your AI system.

We'll run through common product use cases and build skills that run on autopilot.

< Key learnings >

  • Understand how you can codify your knowledge so the AI does it for you

  • Build and run skills to leverage your work

  • See the most relevant and exciting product use cases in action

Afternoon session

A great AI workflow means nothing if it lives in a silo. This session is about unfolding the power of repeatable workflows. We'll learn how to codify your knowledge and make it accessible to your AI system.

We'll run through common product use cases and build skills that run on autopilot.

< Key learnings >

  • Understand how you can codify your knowledge so the AI does it for you

  • Build and run skills to leverage your work

  • See the most relevant and exciting product use cases in action

< Get Speaker's vibes >

Speaker's welcome

< Tickets >

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Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.

CHOOSE

SEP

16

Craft & AI Labs

Senior PM to HoP

Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.

CHOOSE

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

1 working day of your choice + the full conference day. Take-home materials and recordings. Built to leave with something finished.

Best value

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All access

The Full Week

A dedicated day for each layer of your work: your company, your team, yourself.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.

INCLUDED

SEP

16

Craft & AI Labs

Senior PM to HoP

Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.

INCLUDED

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

3 days + every evening. Premium networking and a 90-day plan you actually leave with.

Save €200

Limited seats

€1,699

€1,499

Inc. VAT

Get Full Week

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

Top Tickets

Online

Discover

Conference

See how top teams are really working, and build the network that carries your career.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta

SEP

16

Craft & AI Labs

Senior PM to HoP

Get better at building with AI, running product operations and leading the work.

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

1 main stage + 2 deep dives + 3 roundtables in parallel. Built for exchange, not for sitting and listening.

Save €100

39 left at this price

€499

€399

Inc. VAT

Get Conference

MOST POPULAR FOR LEADERS

Bundle: Conf + Workshop

Work on your own problem for a day, then pressure-test it against the room.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta

CHOOSE

SEP

16

Craft & AI Labs

Senior PM to HoP

Get better at building with AI, running product operations and leading the work.

CHOOSE

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

1 working day of your choice + the full conference day. Take-home materials and recordings. Built to leave with something finished.

Best value

30 bundles left

from

€999

Inc. VAT

Get 2-Day Pass

All access

The Full Week

A dedicated day for each layer of your work: your company, your team, yourself.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta

INCLUDED

SEP

16

Craft & AI Labs

Senior PM to HoP

Get better at building with AI, running product operations and leading the work.

INCLUDED

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

3 days + every evening. Premium networking and a 90-day plan you actually leave with.

Save €200

Limited seats

€1,699

€1,499

Inc. VAT

Get Full Week

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

Top Tickets

Online

Discover

Conference

See how top teams are really working, and build the network that carries your career.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.

SEP

16

Craft & AI Labs

Senior PM to HoP

Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

1 main stage + 2 deep dives + 3 roundtables in parallel. Built for exchange, not for sitting and listening.

Save €100

39 left at this price

€499

€399

Inc. VAT

Get Conference

Bundle: Conf + Workshop

Work on your own problem for a day, then pressure-test it against the room.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.

CHOOSE

SEP

16

Craft & AI Labs

Senior PM to HoP

Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.

CHOOSE

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

1 working day of your choice + the full conference day. Take-home materials and recordings. Built to leave with something finished.

Best value

30 bundles left

from

€999

Inc. VAT

Get 2-Day Pass

All access

The Full Week

A dedicated day for each layer of your work: your company, your team, yourself.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.

INCLUDED

SEP

16

Craft & AI Labs

Senior PM to HoP

Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.

INCLUDED

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

3 days + every evening. Premium networking and a 90-day plan you actually leave with.

Save €200

Limited seats

€1,699

€1,499

Inc. VAT

Get Full Week

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

<Conference>

Checkout

Agenda

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Book Hotel

FAQ / L&D

Partners

<Community>

Next event

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Join our newsletter to stay up
to date on features and releases.

© 2026 Productlab

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Brand Asset

About us

<Conference>

Checkout

Agenda

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Book Hotel

FAQ / L&D

Partners

<Community>

Next event

Newsletter

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

Imprint

Privacy Policy

Terms of Service

Brand Asset

About us

© 2026 Productlab

Ask your AI

<Conference>

Checkout

Agenda

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Hotel

FAQ / L&D

Partners

<Community>

Next event

Newsletter

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 Productlab

Ask your AI

Imprint

Privacy Policy

Terms of Service

Brand Asset

About us