< Speaker / Facilitator >

Tamer El-Hawari

Productbench, Project A Ventures, Rocket Internet, Sonntagmorgen

Connect in LinkedIn

Tamer El-Hawari is a seasoned product leader with over 20 years of experience building digital products and a passion for uncovering what truly makes them great. As the Co-Founder of Productbench.co and former CPO at Project A—as well as having served as a PM at Rocket—he has supported more than 50 startups and scale-ups across various industries. Drawing from his rich background as a founder, consultant, and strategic product operator, Tamer blends technical, business, and design expertise to build products and teams that cut through the noise. He connects discovery, delivery, strategy, and operations into a cohesive system that drives meaningful results. Whether serving as a Fractional CPO, coach, or advisor, his mission remains clear: to make product work make sense and empower organizations to thrive in a rapidly changing landscape.

Craft & AI Lab

Workshop

Build your Product AI OS

16.09

The Social Hub

< About >

Learn how to build your AI operating system for real product management work by building up a knowledge base to execute and automate your daily tasks. FYI. As the field is moving so fast We'll adapt to the latest technology — the exact course outline might change for your benefit.

Best for

  • Product Managers who are using AI but don't have a system — and want predictable results instead of copy-paste-and-pray

  • Senior PMs and Product Leads looking to build AI-native workflows they can scale to their teams

  • Tech Leads and Designers involved in product work who want to understand how AI changes the way products get built

  • Anyone interested in leveraging their work in a way that compounds over time using the latest technology

Morning session

AI fundamentally changes how we work in product. But to get really good results and get the job done faster, it needs to become the centerpiece of your work. In this workshop, we'll build an actual operating system — a setup that allows you to produce predictable, high-quality results instead of generic outputs.

We'll show you how to leverage your product work, get familiar with the tools, set up your knowledge base, and connect it to the tools you already use.

< Key learnings >

  • Get to know your new tool setup

  • Run prompts based on contexts that result in high-quality outputs

  • Build and maintain a knowledge base

  • Learn ways to connect your tools to your existing landscape

Morning session

AI fundamentally changes how we work in product. But to get really good results and get the job done faster, it needs to become the centerpiece of your work. In this workshop, we'll build an actual operating system — a setup that allows you to produce predictable, high-quality results instead of generic outputs.

We'll show you how to leverage your product work, get familiar with the tools, set up your knowledge base, and connect it to the tools you already use.

< Key learnings >

  • Get to know your new tool setup

  • Run prompts based on contexts that result in high-quality outputs

  • Build and maintain a knowledge base

  • Learn ways to connect your tools to your existing landscape

Afternoon session

A great AI workflow means nothing if it lives in a silo. This session is about unfolding the power of repeatable workflows. We'll learn how to codify your knowledge and make it accessible to your AI system.

We'll run through common product use cases and build skills that run on autopilot.

< Key learnings >

  • Understand how you can codify your knowledge so the AI does it for you

  • Build and run skills to leverage your work

  • See the most relevant and exciting product use cases in action

Afternoon session

A great AI workflow means nothing if it lives in a silo. This session is about unfolding the power of repeatable workflows. We'll learn how to codify your knowledge and make it accessible to your AI system.

We'll run through common product use cases and build skills that run on autopilot.

< Key learnings >

  • Understand how you can codify your knowledge so the AI does it for you

  • Build and run skills to leverage your work

  • See the most relevant and exciting product use cases in action

< Other talks >

Learn more from speaker

< Tickets >

Join the

Product

Week

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

What is included

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

What is included

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

What is included

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

What is included

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

What is included

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

What is included

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

What is included

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

What is included

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

What is included

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

What is included

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

What is included

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

What is included

<Conference>

Online

About

Lineup

Week Overview

Leaders Day

LABs Day

Location

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FAQ

<Community>

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< Newsletter >

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to date on features and releases.

© 2026 ProductLab. All rights reserved.

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Brand Asset

<Conference>

Online

About

Lineup

Week Overview

Leaders Day

LABs Day

Location

Apply as speaker

FAQ

<Community>

Next event

Newsletter

Join Community

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab.
All rights reserved.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset