< Speaker / Facilitator >

Tamer El-Hawari

Productbench, Project A Ventures, Rocket Internet, Sonntagmorgen

Connect in LinkedIn

Tamer El-Hawari is a seasoned product leader with over 20 years of experience building digital products and a passion for uncovering what truly makes them great. As the Co-Founder of Productbench.co and former CPO at Project A—as well as having served as a PM at Rocket—he has supported more than 50 startups and scale-ups across various industries. Drawing from his rich background as a founder, consultant, and strategic product operator, Tamer blends technical, business, and design expertise to build products and teams that cut through the noise. He connects discovery, delivery, strategy, and operations into a cohesive system that drives meaningful results. Whether serving as a Fractional CPO, coach, or advisor, his mission remains clear: to make product work make sense and empower organizations to thrive in a rapidly changing landscape.

Build your Product AI OS

16.09

The Social Hub

< About >

Learn how to build your AI operating system for real product management work by building up a knowledge base to execute and automate your daily tasks. FYI. As the field is moving so fast We'll adapt to the latest technology — the exact course outline might change for your benefit.

Best for

  • Product Managers who are using AI but don't have a system — and want predictable results instead of copy-paste-and-pray

  • Senior PMs and Product Leads looking to build AI-native workflows they can scale to their teams

  • Tech Leads and Designers involved in product work who want to understand how AI changes the way products get built

  • Anyone interested in leveraging their work in a way that compounds over time using the latest technology

Morning session

AI fundamentally changes how we work in product. But to get really good results and get the job done faster, it needs to become the centerpiece of your work. In this workshop, we'll build an actual operating system — a setup that allows you to produce predictable, high-quality results instead of generic outputs.

We'll show you how to leverage your product work, get familiar with the tools, set up your knowledge base, and connect it to the tools you already use.

< Key learnings >

  • Get to know your new tool setup

  • Run prompts based on contexts that result in high-quality outputs

  • Build and maintain a knowledge base

  • Learn ways to connect your tools to your existing landscape

Morning session

AI fundamentally changes how we work in product. But to get really good results and get the job done faster, it needs to become the centerpiece of your work. In this workshop, we'll build an actual operating system — a setup that allows you to produce predictable, high-quality results instead of generic outputs.

We'll show you how to leverage your product work, get familiar with the tools, set up your knowledge base, and connect it to the tools you already use.

< Key learnings >

  • Get to know your new tool setup

  • Run prompts based on contexts that result in high-quality outputs

  • Build and maintain a knowledge base

  • Learn ways to connect your tools to your existing landscape

Afternoon session

A great AI workflow means nothing if it lives in a silo. This session is about unfolding the power of repeatable workflows. We'll learn how to codify your knowledge and make it accessible to your AI system.

We'll run through common product use cases and build skills that run on autopilot.

< Key learnings >

  • Understand how you can codify your knowledge so the AI does it for you

  • Build and run skills to leverage your work

  • See the most relevant and exciting product use cases in action

Afternoon session

A great AI workflow means nothing if it lives in a silo. This session is about unfolding the power of repeatable workflows. We'll learn how to codify your knowledge and make it accessible to your AI system.

We'll run through common product use cases and build skills that run on autopilot.

< Key learnings >

  • Understand how you can codify your knowledge so the AI does it for you

  • Build and run skills to leverage your work

  • See the most relevant and exciting product use cases in action

< Get Speaker's vibes >

Speaker's welcome

< Tickets >

Join the

Product

Week

Top Tickets

Online

Sept 17

Conf Summer Bird

How others teams are actually handling it: → Distribution and defensibility changed. What is working now. → AI in the product operating model: team ops and building for faster outcomes. → Building got easy, prioritising got hard. How teams decide now.

50 Available at this price

After €499

€399

Inc. VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

✓ Conference Day (Sept 17): how teams are really handling AI, reorgs and prioritisation Plus one working day. Pick your outcome: → Craft/AI Labs (Sept 16): get sharper at the calls. One practitioner, one outcome, a room of 20. → Leaders Lab (Sept 15): strategy and team structure for the AI era with Ravi Mehta (Reforge). Max 60 leaders, leave with a 90-day plan.

Get your Bundle

30 Left

from

€999

Inc. VAT

Show perks

Sept 15-17

Bundle 3 Day

For senior leaders going deep at every level: ✓ Your company (Sept 15): strategy and team structure with Ravi Mehta (Reforge). Leave with a 90-day plan. ✓ Yourself (Sept 16): sharpen your own calls. One practitioner, one outcome. ✓ All levels (Sept 17): what other teams are doing, ready to implement tomorrow wherever you sit.

All three days

Save €200

€1,499

Inc. VAT

Show perks

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

Top Tickets

Online

Sept 17

Conf Summer Bird

How others teams are actually handling it: → Distribution and defensibility changed. What is working now. → AI in the product operating model: team ops and building for faster outcomes. → Building got easy, prioritising got hard. How teams decide now.

50 Available at this price

After €499

€399

Inc. VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

✓ Conference Day (Sept 17): how teams are really handling AI, reorgs and prioritisation Plus one working day. Pick your outcome: → Craft/AI Labs (Sept 16): get sharper at the calls. One practitioner, one outcome, a room of 20. → Leaders Lab (Sept 15): strategy and team structure for the AI era with Ravi Mehta (Reforge). Max 60 leaders, leave with a 90-day plan.

Get your Bundle

30 Left

from

€999

Inc. VAT

Show perks

Sept 15-17

Bundle 3 Day

For senior leaders going deep at every level: ✓ Your company (Sept 15): strategy and team structure with Ravi Mehta (Reforge). Leave with a 90-day plan. ✓ Yourself (Sept 16): sharpen your own calls. One practitioner, one outcome. ✓ All levels (Sept 17): what other teams are doing, ready to implement tomorrow wherever you sit.

All three days

Save €200

€1,499

Inc. VAT

Show perks

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

Top Tickets

Online

Sept 17

Conf Summer Bird

How others teams are actually handling it: → Distribution and defensibility changed. What is working now. → AI in the product operating model: team ops and building for faster outcomes. → Building got easy, prioritising got hard. How teams decide now.

50 Available at this price

After €499

€399

Inc. VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

✓ Conference Day (Sept 17): how teams are really handling AI, reorgs and prioritisation Plus one working day. Pick your outcome: → Craft/AI Labs (Sept 16): get sharper at the calls. One practitioner, one outcome, a room of 20. → Leaders Lab (Sept 15): strategy and team structure for the AI era with Ravi Mehta (Reforge). Max 60 leaders, leave with a 90-day plan.

Get your Bundle

30 Left

from

€999

Inc. VAT

Show perks

Sept 15-17

Bundle 3 Day

For senior leaders going deep at every level: ✓ Your company (Sept 15): strategy and team structure with Ravi Mehta (Reforge). Leave with a 90-day plan. ✓ Yourself (Sept 16): sharpen your own calls. One practitioner, one outcome. ✓ All levels (Sept 17): what other teams are doing, ready to implement tomorrow wherever you sit.

All three days

Save €200

€1,499

Inc. VAT

Show perks

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

Top Tickets

Online

Sept 17

Conf Summer Bird

How others teams are actually handling it: → Distribution and defensibility changed. What is working now. → AI in the product operating model: team ops and building for faster outcomes. → Building got easy, prioritising got hard. How teams decide now.

50 Available at this price

After €499

€399

Inc. VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

✓ Conference Day (Sept 17): how teams are really handling AI, reorgs and prioritisation Plus one working day. Pick your outcome: → Craft/AI Labs (Sept 16): get sharper at the calls. One practitioner, one outcome, a room of 20. → Leaders Lab (Sept 15): strategy and team structure for the AI era with Ravi Mehta (Reforge). Max 60 leaders, leave with a 90-day plan.

Get your Bundle

30 Left

from

€999

Inc. VAT

Show perks

Sept 15-17

Bundle 3 Day

For senior leaders going deep at every level: ✓ Your company (Sept 15): strategy and team structure with Ravi Mehta (Reforge). Leave with a 90-day plan. ✓ Yourself (Sept 16): sharpen your own calls. One practitioner, one outcome. ✓ All levels (Sept 17): what other teams are doing, ready to implement tomorrow wherever you sit.

All three days

Save €200

€1,499

Inc. VAT

Show perks

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

<Conference>

Checkout

Agenda

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Book Hotel

FAQ

<Community>

Next event

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to date on features and releases.

© 2026 Productlab

Ask your AI

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Brand Asset

About us

<Conference>

Checkout

Agenda

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Book Hotel

FAQ

<Community>

Next event

Newsletter

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

Imprint

Privacy Policy

Terms of Service

Brand Asset

About us

© 2026 Productlab

Ask your AI

<Conference>

Checkout

Agenda

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Hotel

FAQ

<Community>

Next event

Newsletter

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 Productlab

Ask your AI

Imprint

Privacy Policy

Terms of Service

Brand Asset

About us