Christian Geißler

Everyone right now has FOMO about the wrapper wave: Lovable, Gamma, Bolt, and the rest. Some of those moats are real, but platform owners tend to win the platform war. Google squeezed the SEO consultants, Amazon ate the retailers, Apple took the margin from app developers. The wrapper layer, however fast it moves today, will get squeezed from above by whoever owns the foundation models and the infrastructure.

Christian's contrarian bet is to go the opposite direction: get so deep into a domain that AI doesn't replace you, it needs you. Real estate transactions, dark stores, physical inventory, last-mile logistics, fleet management. The places where operations are messy by nature, and where regulation, human behaviour, and physical reality make 'just automate it' genuinely naive.

Christian has lived this more than almost anyone: dark stores and rider operations at Delivery Hero, the full analog complexity of a real estate transaction at McMakler and MYNE Homes, dealer networks at Mobile.de. Over lunch he facilitates a peer conversation with senior product leaders on one honest question: is chasing the shiny AI thing the right call, or is the smarter move to go deep on the boring, hard stuff? Along the way he opens up the distinction the hype keeps blurring: where deterministic automation ends, and where true intelligence, human judgment, and physical complexity begin.