< Speaker / Facilitator >

Alex Reyes

Reyesound, Selina, Beatport, Layher Scaffolding

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Alex Reyes is an interdisciplinary Creative Technologist, entrepreneur, and electronic music producer with over 10 years of experience leading creative, cultural, and technology-driven projects across Latin America. Throughout his career, he has designed immersive experiences, managed multidisciplinary teams, and built communities through music, technology, and innovation. As the founder of Reyesound, he leads projects spanning live events, artist development, creative strategy, and interactive media. Previously, he was Experience Manager at Selina across Peru, Colombia, Mexico, and Argentina, creating cultural programs and large-scale experiences that connected local communities with global audiences. Today, his work focuses on creative AI, generative visuals, and immersive installations, exploring how technology can deepen human experiences rather than replace them.

The Last Human Memory

17.09

CIC Berlin

< About >

Artificial intelligence is becoming remarkably good at recognizing patterns, predicting behavior, and generating content. But while building The Last Human Memory, an immersive AI installation that listens to people, interprets emotions, generates evolving visual identities, and builds a collective digital memory, Alex encountered a surprising challenge. The better the AI became at identifying patterns, the more fascinating people became when they broke them.

This talk is not about AI as a technology showcase. It is about the product design lessons that emerged from building an experience where humans interact with AI in real time. Alex shares practical insights into designing systems that combine large language models, generative visuals, memory, real-time interaction, and emotional interpretation, while also discussing the limitations of current AI systems when faced with ambiguity, contradiction, and human unpredictability.

Ultimately, this project led him to rethink a fundamental question: perhaps the future of AI products will not be defined only by how accurately they predict us, but by how they help us better understand ourselves.

< Key learnings >

  • Understanding over prediction: why understanding people matters more than predicting their behavior.

  • Building in real time: practical lessons from a live AI experience combining LLMs, generative visuals, memory, and interaction.

  • Designing for ambiguity: building AI products that embrace ambiguity instead of only optimizing for patterns.

  • Trust and identity: what immersive AI taught Alex about trust, identity, and human-centered product design.

  • Reflection, not just automation: why the most valuable AI systems help us reflect, not just automate.

< Get Speaker's vibes >

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Conf Summer Bird

Main stage talks, 2 Deep Dive rooms, roundtables & networking on: → How top companies are building agentic products → Adopting AI in the product operating model → Tackle new challenges in craft, strategy & alignment

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50 Avaiable

1 Sept: €549

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Conference Day (Sept 17) + 1 day between: → Craft & AI Day (Sept 16, 5x20seats parallel workshop tracks on: building AI products, judgment, strategy & personal AI OS) or → Leaders Day (Sept 15, AI strategy & building AI-native teams, for 60 people managers)

Save €149

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Sept 15-17

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The complete Productlab Conference 2026: ✓ Leaders Day (Sept 15) ✓ AI/Craft Day (Sept 16) ✓ Conference Day (Sept 17)

Save €349

All three days

€1,399

+VAT

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Online

About

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FAQ

<Community>

Next event

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EU Conferences

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Imprint

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© 2026 ProductLab. All rights reserved.

<Conference>

Online

About

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Hotel

FAQ

<Community>

Next event

Newsletter

Join Community

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab.
All rights reserved.

Imprint

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Terms of Service

404

Brand Asset

About us