< Speaker / Facilitator >

Alex Reyes

Reyesound, Selina, Beatport, Layher Scaffolding

Connect in LinkedIn

Alex Reyes is an interdisciplinary Creative Technologist, entrepreneur, and electronic music producer with over 10 years of experience leading creative, cultural, and technology-driven projects across Latin America. Throughout his career, he has designed immersive experiences, managed multidisciplinary teams, and built communities through music, technology, and innovation. As the founder of Reyesound, he leads projects spanning live events, artist development, creative strategy, and interactive media. Previously, he was Experience Manager at Selina across Peru, Colombia, Mexico, and Argentina, creating cultural programs and large-scale experiences that connected local communities with global audiences. Today, his work focuses on creative AI, generative visuals, and immersive installations, exploring how technology can deepen human experiences rather than replace them.

The Last Human Memory

17.09

CIC Berlin

< About >

Artificial intelligence is becoming remarkably good at recognizing patterns, predicting behavior, and generating content. But while building The Last Human Memory, an immersive AI installation that listens to people, interprets emotions, generates evolving visual identities, and builds a collective digital memory, Alex encountered a surprising challenge. The better the AI became at identifying patterns, the more fascinating people became when they broke them.

This talk is not about AI as a technology showcase. It is about the product design lessons that emerged from building an experience where humans interact with AI in real time. Alex shares practical insights into designing systems that combine large language models, generative visuals, memory, real-time interaction, and emotional interpretation, while also discussing the limitations of current AI systems when faced with ambiguity, contradiction, and human unpredictability.

Ultimately, this project led him to rethink a fundamental question: perhaps the future of AI products will not be defined only by how accurately they predict us, but by how they help us better understand ourselves.

< Key learnings >

  • Understanding over prediction: why understanding people matters more than predicting their behavior.

  • Building in real time: practical lessons from a live AI experience combining LLMs, generative visuals, memory, and interaction.

  • Designing for ambiguity: building AI products that embrace ambiguity instead of only optimizing for patterns.

  • Trust and identity: what immersive AI taught Alex about trust, identity, and human-centered product design.

  • Reflection, not just automation: why the most valuable AI systems help us reflect, not just automate.

< Get Speaker's vibes >

Speaker's welcome

< Tickets >

Join the

Product

Week

Top Tickets

Online

Sept 17

Conf Summer Bird

How others teams are actually handling it: → Distribution and defensibility changed. What is working now. → AI in the product operating model: team ops and building for faster outcomes. → Building got easy, prioritising got hard. How teams decide now.

50 Available at this price

After €499

€399

Inc. VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

✓ Conference Day (Sept 17): how teams are really handling AI, reorgs and prioritisation Plus one working day. Pick your outcome: → Craft/AI Labs (Sept 16): get sharper at the calls. One practitioner, one outcome, a room of 20. → Leaders Lab (Sept 15): strategy and team structure for the AI era with Ravi Mehta (Reforge). Max 60 leaders, leave with a 90-day plan.

Get your Bundle

30 Left

from

€999

Inc. VAT

Show perks

Sept 15-17

Bundle 3 Day

For senior leaders going deep at every level: ✓ Your company (Sept 15): strategy and team structure with Ravi Mehta (Reforge). Leave with a 90-day plan. ✓ Yourself (Sept 16): sharpen your own calls. One practitioner, one outcome. ✓ All levels (Sept 17): what other teams are doing, ready to implement tomorrow wherever you sit.

All three days

Save €200

€1,499

Inc. VAT

Show perks

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

Top Tickets

Online

Sept 17

Conf Summer Bird

How others teams are actually handling it: → Distribution and defensibility changed. What is working now. → AI in the product operating model: team ops and building for faster outcomes. → Building got easy, prioritising got hard. How teams decide now.

50 Available at this price

After €499

€399

Inc. VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

✓ Conference Day (Sept 17): how teams are really handling AI, reorgs and prioritisation Plus one working day. Pick your outcome: → Craft/AI Labs (Sept 16): get sharper at the calls. One practitioner, one outcome, a room of 20. → Leaders Lab (Sept 15): strategy and team structure for the AI era with Ravi Mehta (Reforge). Max 60 leaders, leave with a 90-day plan.

Get your Bundle

30 Left

from

€999

Inc. VAT

Show perks

Sept 15-17

Bundle 3 Day

For senior leaders going deep at every level: ✓ Your company (Sept 15): strategy and team structure with Ravi Mehta (Reforge). Leave with a 90-day plan. ✓ Yourself (Sept 16): sharpen your own calls. One practitioner, one outcome. ✓ All levels (Sept 17): what other teams are doing, ready to implement tomorrow wherever you sit.

All three days

Save €200

€1,499

Inc. VAT

Show perks

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

Top Tickets

Online

Sept 17

Conf Summer Bird

How others teams are actually handling it: → Distribution and defensibility changed. What is working now. → AI in the product operating model: team ops and building for faster outcomes. → Building got easy, prioritising got hard. How teams decide now.

50 Available at this price

After €499

€399

Inc. VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

✓ Conference Day (Sept 17): how teams are really handling AI, reorgs and prioritisation Plus one working day. Pick your outcome: → Craft/AI Labs (Sept 16): get sharper at the calls. One practitioner, one outcome, a room of 20. → Leaders Lab (Sept 15): strategy and team structure for the AI era with Ravi Mehta (Reforge). Max 60 leaders, leave with a 90-day plan.

Get your Bundle

30 Left

from

€999

Inc. VAT

Show perks

Sept 15-17

Bundle 3 Day

For senior leaders going deep at every level: ✓ Your company (Sept 15): strategy and team structure with Ravi Mehta (Reforge). Leave with a 90-day plan. ✓ Yourself (Sept 16): sharpen your own calls. One practitioner, one outcome. ✓ All levels (Sept 17): what other teams are doing, ready to implement tomorrow wherever you sit.

All three days

Save €200

€1,499

Inc. VAT

Show perks

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

Top Tickets

Online

Sept 17

Conf Summer Bird

How others teams are actually handling it: → Distribution and defensibility changed. What is working now. → AI in the product operating model: team ops and building for faster outcomes. → Building got easy, prioritising got hard. How teams decide now.

50 Available at this price

After €499

€399

Inc. VAT

Show perks

Sept 15/16 + 17

Bundle 2 Day

✓ Conference Day (Sept 17): how teams are really handling AI, reorgs and prioritisation Plus one working day. Pick your outcome: → Craft/AI Labs (Sept 16): get sharper at the calls. One practitioner, one outcome, a room of 20. → Leaders Lab (Sept 15): strategy and team structure for the AI era with Ravi Mehta (Reforge). Max 60 leaders, leave with a 90-day plan.

Get your Bundle

30 Left

from

€999

Inc. VAT

Show perks

Sept 15-17

Bundle 3 Day

For senior leaders going deep at every level: ✓ Your company (Sept 15): strategy and team structure with Ravi Mehta (Reforge). Leave with a 90-day plan. ✓ Yourself (Sept 16): sharpen your own calls. One practitioner, one outcome. ✓ All levels (Sept 17): what other teams are doing, ready to implement tomorrow wherever you sit.

All three days

Save €200

€1,499

Inc. VAT

Show perks

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

<Conference>

Checkout

Agenda

Lineup

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© 2026 Productlab

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Brand Asset

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<Conference>

Checkout

Agenda

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Book Hotel

FAQ

<Community>

Next event

Newsletter

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

Imprint

Privacy Policy

Terms of Service

Brand Asset

About us

© 2026 Productlab

Ask your AI

<Conference>

Checkout

Agenda

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Hotel

FAQ

<Community>

Next event

Newsletter

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 Productlab

Ask your AI

Imprint

Privacy Policy

Terms of Service

Brand Asset

About us