< Speaker / Facilitator >

Alex Reyes

Reyesound, Selina, Beatport, Layher Scaffolding

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Alex Reyes is an interdisciplinary Creative Technologist, entrepreneur, and electronic music producer with over 10 years of experience leading creative, cultural, and technology-driven projects across Latin America. Throughout his career, he has designed immersive experiences, managed multidisciplinary teams, and built communities through music, technology, and innovation. As the founder of Reyesound, he leads projects spanning live events, artist development, creative strategy, and interactive media. Previously, he was Experience Manager at Selina across Peru, Colombia, Mexico, and Argentina, creating cultural programs and large-scale experiences that connected local communities with global audiences. Today, his work focuses on creative AI, generative visuals, and immersive installations, exploring how technology can deepen human experiences rather than replace them.

The Last Human Memory

17.09

CIC Berlin

< About >

Artificial intelligence is becoming remarkably good at recognizing patterns, predicting behavior, and generating content. But while building The Last Human Memory, an immersive AI installation that listens to people, interprets emotions, generates evolving visual identities, and builds a collective digital memory, Alex encountered a surprising challenge. The better the AI became at identifying patterns, the more fascinating people became when they broke them.

This talk is not about AI as a technology showcase. It is about the product design lessons that emerged from building an experience where humans interact with AI in real time. Alex shares practical insights into designing systems that combine large language models, generative visuals, memory, real-time interaction, and emotional interpretation, while also discussing the limitations of current AI systems when faced with ambiguity, contradiction, and human unpredictability.

Ultimately, this project led him to rethink a fundamental question: perhaps the future of AI products will not be defined only by how accurately they predict us, but by how they help us better understand ourselves.

< Key learnings >

  • Understanding over prediction: why understanding people matters more than predicting their behavior.

  • Building in real time: practical lessons from a live AI experience combining LLMs, generative visuals, memory, and interaction.

  • Designing for ambiguity: building AI products that embrace ambiguity instead of only optimizing for patterns.

  • Trust and identity: what immersive AI taught Alex about trust, identity, and human-centered product design.

  • Reflection, not just automation: why the most valuable AI systems help us reflect, not just automate.

< Get Speaker's vibes >

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See how top teams are really working, and build the network that carries your career.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.

SEP

16

Craft & AI Labs

Senior PM to HoP

Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

1 main stage + 2 deep dives + 3 roundtables in parallel. Built for exchange, not for sitting and listening.

Save €100

39 left at this price

€499

€399

Inc. VAT

Get Conference

Bundle: Conf + Workshop

Work on your own problem for a day, then pressure-test it against the room.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.

CHOOSE

SEP

16

Craft & AI Labs

Senior PM to HoP

Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.

CHOOSE

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

1 working day of your choice + the full conference day. Take-home materials and recordings. Built to leave with something finished.

Best value

30 bundles left

from

€999

Inc. VAT

Get 2-Day Pass

All access

The Full Week

A dedicated day for each layer of your work: your company, your team, yourself.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.

INCLUDED

SEP

16

Craft & AI Labs

Senior PM to HoP

Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.

INCLUDED

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

3 days + every evening. Premium networking and a 90-day plan you actually leave with.

Save €200

Limited seats

€1,699

€1,499

Inc. VAT

Get Full Week

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

<Conference>

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<Conference>

Checkout

Agenda

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Book Hotel

FAQ / L&D

Partners

<Community>

Next event

Newsletter

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

Imprint

Privacy Policy

Terms of Service

Brand Asset

About us

© 2026 Productlab

Ask your AI

<Conference>

Checkout

Agenda

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Hotel

FAQ / L&D

Partners

<Community>

Next event

Newsletter

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 Productlab

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About us