Leaders Studio

L&D template

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Leaders Studio

L&D template

Get Tickets

Leaders Studio

L&D template

Get Tickets

< Speaker / Facilitator >

Rory Woodbridge

The Product Marketer, Pleo, Whereby, YouTube, Amazon, Monzo, Google

Workshops overview

Workshops overview

Connect in LinkedIn

Rory Woodbridge is the founder of The Product Marketer, a London-based consultancy supporting ambitious companies across Europe with strategic product marketing work.

He's worked with big global brands like Google, Amazon, and YouTube, along with fast-growth startups and scale-ups including Monzo, Pleo, and Whereby. His expertise spans audience strategy, pricing and packaging, competitive intelligence, positioning and messaging, product-led growth, sales enablement, and product launches. Throughout his career, he's helped companies move upmarket, unlock new audience segments, launch new product verticals, and build product marketing functions from the ground up.

Rory also writes The Product Marketer newsletter on Substack, read by over 4,500 product marketing professionals globally.

Craft & AI Lab

Workshop

Product Marketing Masterclass

16.09

The Social Hub

< About >

Two hands-on sessions covering product marketing fundamentals and positioning mastery. First, we'll explore the core disciplines of modern PMM — from foundational positioning and messaging work to how product marketing fits into your GTM strategy. Then, we'll get practical with positioning and messaging for complex products, working through real challenges together. You'll leave with frameworks you can apply immediately and a clearer understanding of what great product marketing looks like.

Best for

  • Senior Product marketers looking to strengthen core fundamentals

  • Experienced PMMs elevating their positioning and messaging skills

  • PMM leaders guiding teams through positioning work

  • Founders and product leaders articulating product value

Morning session

This workshop covers the essential disciplines that make up modern product marketing. We'll explore the core responsibilities of the PMM role, how to approach foundational work like positioning and messaging, and how product marketing fits into the broader go-to-market engine.

Through real-world examples and practical frameworks, you'll leave with a clearer understanding of what great product marketing looks like and how to apply it in your own context.

< Key learnings >

  • The key responsibilities and disciplines within product marketing

  • How to approach positioning and messaging work from first principles

  • The relationship between product marketing and other GTM functions

  • Practical frameworks for tackling common PMM challenges

  • How to identify and prioritize the highest-impact work

Morning session

This workshop covers the essential disciplines that make up modern product marketing. We'll explore the core responsibilities of the PMM role, how to approach foundational work like positioning and messaging, and how product marketing fits into the broader go-to-market engine.

Through real-world examples and practical frameworks, you'll leave with a clearer understanding of what great product marketing looks like and how to apply it in your own context.

< Key learnings >

  • The key responsibilities and disciplines within product marketing

  • How to approach positioning and messaging work from first principles

  • The relationship between product marketing and other GTM functions

  • Practical frameworks for tackling common PMM challenges

  • How to identify and prioritize the highest-impact work

Afternoon session

Positioning and messaging are the foundational skills of product marketing—but they're often misunderstood or overcomplicated.

This hands-on workshop cuts through the noise and teaches you how to develop sharp, effective positioning and messaging for complex B2B products. You'll learn how to distill dense information into clear value propositions, differentiate in crowded markets, and create messaging that actually resonates with buyers.

Bring your own positioning challenges and we'll work through them together.

< Key learnings >

  • A first-principles approach to positioning that works for complex products

  • How to identify genuine differentiation in crowded markets

  • Techniques for distilling complex features into compelling value propositions

  • How to structure messaging hierarchies that guide buyers

  • Common positioning mistakes and how to avoid them

  • A repeatable process for positioning work you can take back to your team

Afternoon session

Positioning and messaging are the foundational skills of product marketing—but they're often misunderstood or overcomplicated.

This hands-on workshop cuts through the noise and teaches you how to develop sharp, effective positioning and messaging for complex B2B products. You'll learn how to distill dense information into clear value propositions, differentiate in crowded markets, and create messaging that actually resonates with buyers.

Bring your own positioning challenges and we'll work through them together.

< Key learnings >

  • A first-principles approach to positioning that works for complex products

  • How to identify genuine differentiation in crowded markets

  • Techniques for distilling complex features into compelling value propositions

  • How to structure messaging hierarchies that guide buyers

  • Common positioning mistakes and how to avoid them

  • A repeatable process for positioning work you can take back to your team

< Other talks >

Learn more from speaker

< Tickets >

Join the

Product

Week

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

What is included

Get Tickets

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

What is included

Get EARLY BIRD

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

What is included

Apply

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

What is included

Get Tickets

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

What is included

Get EARLY BIRD

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

What is included

Apply

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

What is included

Get Tickets

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

What is included

Get EARLY BIRD

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

What is included

Apply

Single pass

Bundles

-20%

Craft & AI Lab

Sept 16

A full day of workshops to elevate your Craft, improve decision-making, be better on building AI products and product marketing

Six hands-on workshops

20 people max / group

€599

+VAT

What is included

Get Tickets

Conference

Sept 17

The Community event with main stage, roundtables, lightning sessions, and networking to learn & connect

Early Bird (100 spots left)

After Mid Bird (€499+VAT)

€399

+VAT

What is included

Get EARLY BIRD

Leaders Lab

Sept 15

Executive leadership day for HoP to CPOs with Ravi Mehta (ex-CPO Tinder, EIR at Reforge). Featuring lightning talks, roundtables, and interactive workshop

A full day into leadership

Max 60 Leaders

€699

+VAT

What is included

Apply

<Conference>

Online

About

Lineup

Week Overview

Leaders Day

LABs Day

Location

Apply as speaker

FAQ

<Leaders Studio>

Ready to lead?

<Community>

Next event

Newsletter

Join the Community

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab. All rights reserved.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset

<Conference>

Online

About

Lineup

Week Overview

Leaders Day

LABs Day

Location

Apply as speaker

FAQ

<Leaders Studio>

Ready to lead?

<Community>

Next event

Newsletter

Join Community

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 ProductLab.
All rights reserved.

Imprint

Privacy Policy

Terms of Service

404

Brand Asset