< Speaker / Facilitator >
Rory Woodbridge
The Product Marketer, Pleo, Whereby, YouTube, Amazon, Monzo, Google
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Rory Woodbridge is the founder of The Product Marketer, a London-based consultancy supporting ambitious companies across Europe with strategic product marketing work.
He's worked with big global brands like Google, Amazon, and YouTube, along with fast-growth startups and scale-ups including Monzo, Pleo, and Whereby. His expertise spans audience strategy, pricing and packaging, competitive intelligence, positioning and messaging, product-led growth, sales enablement, and product launches. Throughout his career, he's helped companies move upmarket, unlock new audience segments, launch new product verticals, and build product marketing functions from the ground up.
Rory also writes The Product Marketer newsletter on Substack, read by over 4,500 product marketing professionals globally.
< About >
Two hands-on sessions combining product marketing fundamentals with practical AI adoption. In the morning, we'll ground ourselves in the core disciplines of modern PMM - positioning, messaging, and go-to-market strategy - while exploring how AI is changing the way this work gets done. In the afternoon, we'll get practical: participants share the tools and workflows they're already using, and the group works together to optimise their setup and build an AI-first approach to product marketing that works for their context. Grounded in insights from The Big AI Product Marketing Report (a study of 300+ product marketers globally), this workshop is opinionated, practical, and designed for people who want to lead AI adoption in their teams rather than react to it.
Best for
Senior product marketers looking to sharpen their fundamentals and integrate AI into their workflows
Product managers responsible for go-to-market strategy
PMM and marketing leaders navigating how AI changes their teams and output
Anyone in a product or GTM role who wants to build an AI-first approach to product marketing
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< Tickets >
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