< Speaker / Facilitator >
Rory Woodbridge
The Product Marketer, Pleo, Whereby, YouTube, Amazon, Monzo, Google
Connect in LinkedIn
Rory Woodbridge is the founder of The Product Marketer, a London-based consultancy supporting ambitious companies across Europe with strategic product marketing work.
He's worked with big global brands like Google, Amazon, and YouTube, along with fast-growth startups and scale-ups including Monzo, Pleo, and Whereby. His expertise spans audience strategy, pricing and packaging, competitive intelligence, positioning and messaging, product-led growth, sales enablement, and product launches. Throughout his career, he's helped companies move upmarket, unlock new audience segments, launch new product verticals, and build product marketing functions from the ground up.
Rory also writes The Product Marketer newsletter on Substack, read by over 4,500 product marketing professionals globally.
< About >
AI is reshaping the GTM stack fast — research, content, sales enablement, even positioning drafts. But the handoff between what's automatable and what still requires human judgment is where most teams lose time and quality. This roundtable brings PMs and PMMs together to draw that line clearly: what to hand to AI, what to protect, and how the two roles can collaborate better when AI is doing more of the execution.
< Key learnings >
What GTM tasks AI can reliably run: research, first drafts, data synthesis, enablement content
Where human judgment is non-negotiable: positioning decisions, messaging trade-offs, ICP definition
How PMs and PMMs can split the work in an AI-augmented GTM process
Practical handoffs between automation and craft that most teams get wrong
< Get Speaker's vibes >
Speaker's welcome
< Tickets >
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