PARTNER KIT · 8-10 SEPT 2027 · BERLIN & ONLINE
Meet product leaders face to face in one week and cut the time from first touchpoint to a closed deal. A private partner kit for Productlab Conference 2027.
On site
+36% vs 2025
people in Berlin
220
2025
300
2026
400
2027 goal
Online
new in 2026
registrations, paid and free
0
2025
~407
2026
1,000
2027 goal
Satellites
almost 2x
cities across Europe
–
2025
8
2026
~15
2027 goal
Speakers
on 3 stages
25
2025
27
2026
~30
2027 goal
Who was in the room
Seniority of the 2026 participants, from their registration (245 people, without speakers, partners and crew).
20% director level and above
C-level and founders
6%
VP, Head and Director
14%
Lead and senior
36%
Product managers and owners
30%
Other roles
14%
Types of companies in the room
Estimated by company size, from the 2026 registrations.
Scale-ups
49%
Corporates
33%
Startups
12%
Consultants and freelancers
6%
160
different companies in the room
Participants and speakers together. 13 of these companies sent four or more people.
250
different companies in total, counting online
Only about 1 in 5 online sign-ups shared a company, so the real number is higher.
PACKAGES · 2027
Three brand packages, one for hiring, one for presence. Prices are per edition, plus VAT. Returning partners get 10% off.
PARTNERS IN 2026
Main stage · 1 spot
Only one company: attach your name to the best conference in Europe.
€25,000
+ VAT
Custom offer built around your goals
Book a call
ON STAGE
Main stage talk (20 min + 10 Q&A)
Your talk streamed live
VISIBILITY
1st logo hierarchy, largest
Main stage carries your name
Your logo on screens between sessions
Logo on landing page and printed agenda, linked to your partner page
On LinkedIn, your logo is on all badges, communication, sponsor posts and the participant badge creator.
Custom video: a post-conference trailer made for you
Competitor veto: up to 3 named companies (only here)
IN THE ROOM
Branded booth: TV, table, roll-up L
You design it, we build it. You just plug in your laptop and bring your merch.
Photo wall (only one sponsor)
TICKETS
10 conference, 2 Labs Day and 2 Leaders Day tickets
15% off extra tickets for your team or clients
ATTENDEE LIST
Opted-in contacts: name, company email when possible, seniority, LinkedIn, company
Attendee info from every satellite, with appreciation at each one
AFTER THE CONFERENCE
Thank-you on LinkedIn and in the newsletter, your talk on YouTube after your PR check. About 5 in 10 sponsor mentions.
ADD-ONS
Add-on: host a satellite in any city, plus 2 extra conference tickets
Add-on: Leaders Day, with the welcome to the audience and the outro
Add-on: Craft/AI Day, with the welcome to the audience and the outro
Add-on: extra competitor veto names
Deep dive · 2 spots
Teach the room something hands-on, with your name on a stage.
€20,000
+ VAT
Custom offer built around your goals
Book a call
ON STAGE
Deep dive (60 min)
Your deep dive recorded
VISIBILITY
2nd logo hierarchy
Second stage or deep dive area carries your name
Your logo on screens between sessions
Logo on landing page and printed agenda, linked to your partner page
On LinkedIn, your logo is on all badges, communication, sponsor posts and the participant badge creator.
Custom video: a post-conference trailer made for you
Not included
IN THE ROOM
Branded booth: TV, table, roll-up M
You design it, we build it. You just plug in your laptop and bring your merch.
Not included
TICKETS
6 conference, 1 Labs Day and 1 Leaders Day ticket
10% off extra tickets for your team or clients
ATTENDEE LIST
Opted-in contacts: name, company email when possible, seniority, LinkedIn, company
Attendee info from every satellite, with appreciation at each one
AFTER THE CONFERENCE
Thank-you on LinkedIn and in the newsletter, your talk on YouTube after your PR check. About 3 in 10 sponsor mentions.
ADD-ONS
Add-on: host a satellite in any city, plus 2 extra conference tickets
Add-on: Leaders Day, with the welcome to the audience and the outro
Add-on: Craft/AI Day, with the welcome to the audience and the outro
Add-on: competitor veto, named companies
Roundtable · 4 spots
Meet senior people in small groups and be remembered after.
€12,500
+ VAT
Book a call
ON STAGE
Host a roundtable
Roundtable recording (video or audio), optional
VISIBILITY
3rd logo hierarchy
Not included
Not included
Logo on landing page and printed agenda, linked to your partner page
On LinkedIn, your logo is on all badges, communication, sponsor posts and the participant badge creator.
Sponsor video, shared with all sponsors
Not included
IN THE ROOM
Branded booth: TV, table, roll-up M
You design it, we build it. You just plug in your laptop and bring your merch.
Not included
TICKETS
4 conference tickets
8% off extra tickets for your team or clients
ATTENDEE LIST
Opted-in names and companies of attendees
Add-on: attendee info from satellites
AFTER THE CONFERENCE
A few mentions in the thank-you posts. About 2 in 10 sponsor mentions.
ADD-ONS
Add-on: host a satellite in any city, plus 2 extra conference tickets
Not included
Add-on: Craft/AI Day, with the welcome to the audience and the outro
Hiring · 4 spots
Fill roles and bring your team.
€10,000
+ VAT
Custom offer built around your goals
About 40% visibility: a roundtable or a sponsor coffee area
The rest of the fee becomes conference tickets at a discount
8% off extra tickets for your team or clients
Your open roles on screen
Logo on the landing page and in the printed agenda, linked to your partner page
On LinkedIn, your logo is on all badges, communication, sponsor posts and the participant badge creator.
One shout-out in the thank-you posts, plus the all-sponsors mention
Add-on: satellites, with attendee info
Add-on: host a satellite in any city, plus 2 extra conference tickets
Presence · unlimited
Be seen without a booth or a slot.
€2,500
+ VAT
Your logo and link on the partner page
Printed visibility on site
Logo in the printed agenda
Add-on: host a satellite in any city, plus 2 extra conference tickets
Add-ons for every package: host a satellite in any city: visibility, free online tickets and 2 extra conference tickets. The competitor veto does not apply to companies that already partner with Productlab. 2027 details and ticket numbers are confirmed in your first call; this is not an offer.
THE VENUE · PREFERRED FOR 2027
silent green Kulturquartier in Berlin-Wedding: a listed former crematorium with a dome, a 1,600 m² concrete hall and five workshop rooms. Our preferred venue for 8-10 September 2027, contract in final stage.
Betonhalle, the main venue
The grounds
INSIDE THE VENUE
Workshop rooms
The arrival
Breaks and coffee
Main venue
1,600 m² underground concrete hall, built for big stages
Leaders Day · optional
The historic dome, unlike any other room in Berlin
Workshop rooms
Five more rooms for workshops and roundtables
Photos: Hatch Conference 2026 at silent green, with thanks to Damian Martone.
SATELLITES
Your brand in a whole city, not just one room
Satellites are local evenings during conference week. A company hosts, our community comes, and everyone who cannot be in Berlin still feels part of it. In 2026, about 270 people joined 8 satellites across Europe. We run the general marketing, but we do not organize satellites: the host organizes the evening and pushes it in the city channels (WhatsApp groups, Luma and others).
Host meetups
A company opens its office or rooftop for the community. Bonial hosted 58 people in Berlin.
58 guests
City events
Local evenings across Europe with a community partner: Amsterdam, Barcelona, Madrid, Munich, Vienna.
about 40 people per city
Livestream watch parties
A group watches the main stage live together and talks about it after. Brussels did it with about 50 people.
about 50 people
Dinners
Small dinners with people you have not met yet: our Product Blind Dates.
20 guests
Padel
A relaxed sports evening to meet product people away from slides: Padel Night in Berlin.
25 players
Beach volleyball
A sunny meetup for the tech community, the same idea in the open air.
Host your own satellite in any city: visibility, free online tickets for your guests and 2 extra conference tickets. Main and second sponsors get appreciation at every satellite, plus the attendee info.
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