< Speaker / Facilitator >
Jeff Grang
Purchasely, app A•Z, OCTO Technology
Connect in LinkedIn
Jeff Grang is a passionate engineer and one of the original 500 developers on iOS. After a decade building apps, he founded Purchasely, the app experience solution that gives product, growth, and CRM teams full control over every user journey inside their apps. Today, Purchasely helps market-leading apps lift activation, conversion, and retention to capture the full revenue potential of every user.
< About >
In this discussion, we are gathering mobile apps product experts who have actually moved conversion. You will get to hear their wins, fails, and ideas. Was it a personalised onboarding journey? The design of the paywall itself? A retention campaign built around user behaviour? Multiple upsell nudges with inline paywalls at the right moment?
Everyone in the room has tried some of these and got mixed results. So we want the honest version: what moved the number, what looked promising and did nothing, and what cost more to build than it ever returned.
Then the harder part: What got in the way? Release cycles, data you could not reach, a team that owns the moment you needed to change, an experiment you could not read cleanly? And finally what do you want to test next, because the ideas people have not run yet usually say more about where the real problems are than the wins do.
< Key learnings >
A shared framework for the growth loop
What personalized monetization looks like in practice
Why LTV is overtaking volume as the north-star metric
Where to find the leaks in your own loop
A concrete first move
< Tickets >
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