< Speaker / Facilitator >

Jeff Grang

Purchasely, app A•Z, OCTO Technology

Connect in LinkedIn

Jeff Grang is a passionate engineer and one of the original 500 developers on iOS. After a decade building apps, he founded Purchasely, the app experience solution that gives product, growth, and CRM teams full control over every user journey inside their apps. Today, Purchasely helps market-leading apps lift activation, conversion, and retention to capture the full revenue potential of every user.

The New Growth Loop: Install to Renewal

17.09

CIC Berlin

< About >

Rising acquisition costs, signal loss, and subscription fatigue are forcing teams to treat discovery, in-app experience, monetization and retention as one connected loop.

Jeff leads a discussion on two shifts redefining how subscription apps grow: hybrid monetization replacing the one-size-fits-all paywall, and LTV replacing volume as the metric that decides where teams invest.

< Key learnings >

  • A shared framework for the growth loop

  • What personalized monetization looks like in practice

  • Why LTV is overtaking volume as the north-star metric

  • Where to find the leaks in your own loop

  • A concrete first move

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Senior PM to HoP

Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.

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How top teams implement the product model, distribution and how leadership is changing.

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15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.

INCLUDED

SEP

16

Craft & AI Labs

Senior PM to HoP

Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.

INCLUDED

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

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3 days + every evening. Premium networking and a 90-day plan you actually leave with.

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Top Tickets

Online

Discover

Conference

See how top teams are really working, and build the network that carries your career.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta

SEP

16

Craft & AI Labs

Senior PM to HoP

Get better at building with AI, running product operations and leading the work.

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

1 main stage + 2 deep dives + 3 roundtables in parallel. Built for exchange, not for sitting and listening.

Save €100

39 left at this price

€499

€399

Inc. VAT

Get Conference

MOST POPULAR FOR LEADERS

Bundle: Conf + Workshop

Work on your own problem for a day, then pressure-test it against the room.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta

CHOOSE

SEP

16

Craft & AI Labs

Senior PM to HoP

Get better at building with AI, running product operations and leading the work.

CHOOSE

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

1 working day of your choice + the full conference day. Take-home materials and recordings. Built to leave with something finished.

Best value

30 bundles left

from

€999

Inc. VAT

Get 2-Day Pass

All access

The Full Week

A dedicated day for each layer of your work: your company, your team, yourself.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta

INCLUDED

SEP

16

Craft & AI Labs

Senior PM to HoP

Get better at building with AI, running product operations and leading the work.

INCLUDED

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

3 days + every evening. Premium networking and a 90-day plan you actually leave with.

Save €200

Limited seats

€1,699

€1,499

Inc. VAT

Get Full Week

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

Top Tickets

Online

Discover

Conference

See how top teams are really working, and build the network that carries your career.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.

SEP

16

Craft & AI Labs

Senior PM to HoP

Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

1 main stage + 2 deep dives + 3 roundtables in parallel. Built for exchange, not for sitting and listening.

Save €100

39 left at this price

€499

€399

Inc. VAT

Get Conference

Bundle: Conf + Workshop

Work on your own problem for a day, then pressure-test it against the room.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.

CHOOSE

SEP

16

Craft & AI Labs

Senior PM to HoP

Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.

CHOOSE

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

1 working day of your choice + the full conference day. Take-home materials and recordings. Built to leave with something finished.

Best value

30 bundles left

from

€999

Inc. VAT

Get 2-Day Pass

All access

The Full Week

A dedicated day for each layer of your work: your company, your team, yourself.

SEP

15

Leaders Lab

HoP to CPO

Build a competitive team and AI strategy with Ravi Mehta (Reforge). Leave with a 90-day plan for your org.

INCLUDED

SEP

16

Craft & AI Labs

Senior PM to HoP

Five workshops, 20 seats each. Get better at building with AI, running product operations and leading the work.

INCLUDED

SEP

17

Conference

How top teams implement the product model, distribution and how leadership is changing.

INCLUDED

3 days + every evening. Premium networking and a 90-day plan you actually leave with.

Save €200

Limited seats

€1,699

€1,499

Inc. VAT

Get Full Week

Accepted payment methods

Credit Card

Pay directly, get reimbursed.

Bank Transfer

Request invoice, forward to finance.

<Conference>

Checkout

Agenda

Lineup

Week Overview

Conference Day

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Location/Book Hotel

FAQ / L&D

Partners

<Community>

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<Conference>

Checkout

Agenda

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Book Hotel

FAQ / L&D

Partners

<Community>

Next event

Newsletter

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

Imprint

Privacy Policy

Terms of Service

Brand Asset

About us

© 2026 Productlab

Ask your AI

<Conference>

Checkout

Agenda

Lineup

Week Overview

Conference Day

Leaders Day

LABs Day

Location/Hotel

FAQ / L&D

Partners

<Community>

Next event

Newsletter

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 Productlab

Ask your AI

Imprint

Privacy Policy

Terms of Service

Brand Asset

About us