16.09

Craft & AI Lab 2026

Product building is changing fast. Lead as an AI-native PM.

Where strategy, discovery, and AI-native thinking meet.

The Social Hub

Berlin

Small peer group

This Day is dedicated to understanding what it means to build products in an AI-native era. As AI reshapes how products are conceived and developed, product builders need to rethink discovery, decision-making, and strategic focus.

Together, we’ll explore the evolving role of the product builder, the skills required to operate effectively with AI, and the core product thinking that remains essential. The day centers on discovery: identifying meaningful opportunities, evaluating what to build next, and strengthening the strategic judgment needed when possibilities expand faster than ever.

Through practical sessions and guided exercises, you’ll step back from day-to-day execution to reassess how you approach product discovery and define your role in an AI-driven landscape.

Craft & AI native is the new advantage. Learn how.

  • Small Peer Group

  • Food & Drinks Included

  • Slides & Material

  • Productlab Merch

  • Real Espresso Coffee

  • Aperitif Networking

Who is this for?

  • Senior PMs who want to build the right things

  • Product leaders building LLM-based products

  • Operators upgrading their personal and team OS

What you’ll get

  • Build AI and get faster with modern tools

  • Win distribution and adoption

  • Strategic Communication for Stakeholders & your Team

  • A strong network of peers when it gets hard

  • A full day of learning through new approaches and exercises

  • Top-level instructors who have been working and teaching at the best tech companies

At 18:30 the day ends with Impro for Leaders: 30 minutes of “Yes, and…” with Birte Loeckel of NOW. Optional, no signup, and a better way into the aperitif than talking about the weather.

Sessions

Workshop

Full day

TSH 6

Build your Product AI OS

One hands-on session to build your personal AI operating system — automating real PM work with the tools that matter right now.

Zihan Wang

Workshop

Full day

TSH 2+3

Building Agentic AI Applications

Designing one agent is hard. Knowing when you need a second one — and what that changes — is harder. This workshop gives you the frameworks to make both calls well.

Zsuzsanna Tamas

Workshop

Full day

TSH 1

From Prompt to Product. A functional MVP.

You walk in with an idea. You walk out with a functional MVP: a small web app that actually works, deployed to a live URL and ready to test with real users, built entirely by you. Not a prototype, not a mockup. No dev background required, and nobody left stuck with no one to ask.

Vito Bica

Workshop

Full day

TSH 4

Discovery & Validation in the AI Era

Textbook methods don't survive tight deadlines and conflicting opinions. This workshop shows you when to do research, when to skip it, how to validate fast, and how to turn messy findings into decisions people trust.

Birte Loeckel

Workshop

Full day

TSH 5

From Strategic Choices to Measurable Execution

No buzzwords, no pretty canvases — just a modular approach to connecting product choices to company goals, the right metrics to measure real progress, and guardrails to keep your team focused.

Tim Herbig

Workshop

Morning

TSH 6

Build your Product AI OS (morning)

Build your AI operating system. The tool setup, knowledge base, and stack connections that turn copy-paste-and-pray into predictable, high-quality output.

Zihan Wang

Workshop

Afternoon

TSH 6

Build your Product AI OS (afternoon)

Codify your knowledge so the AI does it for you. Build skills that run on autopilot. Common PM use cases turned into repeatable workflows.

Zihan Wang

Workshop

Morning

TSH 2+3

Building Agentic AI Applications (morning)

What makes agentic AI different — and how to design a single agent that works reliably. From LLM literacy to guardrails, fallback, and human-in-the-loop decisions.

Zsuzsanna Tamas

Workshop

Afternoon

TSH 2+3

Building Agentic AI Applications (afternoon)

When success creates new problems. Extend vs split your agent, then build the multi-agent system — observability, coordination, and the Agentic Mesh framework.

Zsuzsanna Tamas

Workshop

Morning

TSH 1

From Prompt to Product. A functional MVP. (morning)

Build your first working app from zero. Watch the method live, then do it yourself: from an empty screen to something real running in your browser, styled and connected to actual data.

Vito Bica

Workshop

Afternoon

TSH 1

From Prompt to Product. A functional MVP. (afternoon)

Make it yours and ship it. Add a context system so your output stays consistent, scope your own build, deploy to a live URL, and learn exactly what to do when you get stuck.

Vito Bica

Workshop

Morning

TSH 4

Discovery & Validation in the AI Era (morning)

Discovery in the real world. Practical methods that survive tight deadlines and noisy stakeholders. When to bend the rules, and how AI accelerates without replacing your judgment.

Birte Loeckel

Workshop

Afternoon

TSH 4

Discovery & Validation in the AI Era (afternoon)

Validation, stakeholder alignment, and influencing without authority. How to test assumptions in messy environments and turn insights into decisions people will back.

Birte Loeckel

Workshop

Morning

TSH 5

From Strategic Choices to Measurable Execution (morning)

Strategic choices in plain English. A modular approach to shape your product strategy and connect it to your company strategy — no buzzwords, no pretty canvases.

Tim Herbig

Workshop

Afternoon

TSH 5

From Strategic Choices to Measurable Execution (afternoon)

Beyond revenue KPIs. Identify meaningful metrics that actually represent strategic success, then set up execution guardrails to measure real progress.

Tim Herbig

Workshop

Full day (host card)

TSH 6

Build your Product AI OS

One hands-on session to build your personal AI operating system — automating real PM work with the tools that matter right now.

Zihan Wang

<Conference>

Agenda

Lineup

Week Overview

FAQ / L&D

Partners

Reviews

Blog, MD & Slides

<Coaching>

1:1 Coaching

Leaders Circles

Coach your team

Apply

FAQ

<Community>

Next event

Newsletter

Jobs

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 Productlab

Ask your AI

Imprint

Privacy Policy

T&C

Brand Asset

Ai Instructions

About us

<Conference>

Agenda

Lineup

Week Overview

FAQ / L&D

Partners

Reviews

Blog, MD & Slides

<Coaching>

1:1 Coaching

Leaders Circles

Coach your team

Apply

FAQ

<Community>

Next event

Newsletter

Jobs

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

Imprint

Privacy Policy

T&C

Brand Asset

Ai Instructions

About us

© 2026 Productlab

Ask your AI

<Conference>

Agenda

Lineup

Week Overview

FAQ / L&D

Partners

Reviews

Blog, MD & Slides

<Coaching>

1:1 Coaching

Leaders Circles

Coach your team

Apply

FAQ

<Community>

Next event

Newsletter

Jobs

EU Conferences

< Newsletter >

Join our newsletter to stay up
to date on features and releases.

© 2026 Productlab

Ask your AI

Imprint

Privacy Policy

T&C

Brand Asset

Ai Instructions

About us