Escaping the Paid Growth Trap

In a crowded and competitive market, relying solely on paid growth is no longer enough. In this talk, Asya Kuznetsova, growth leader at Wise, shares proven strategies to escape the paid growth trap by harnessing the power of user advocacy.

Drawing from her experience driving over 70% of new user acquisition each month at Wise, Asya will reveal how to turn customers into enthusiastic advocates through referral programs, dynamic growth loops, and organic recommendation features.

With real-world examples from Wise, Monzo, Revolut, PayPal, and Dropbox, attendees will discover actionable insights on reducing acquisition costs, building a community of advocates, and driving sustainable, organic growth.

Asya demonstrates how user advocacy not only enhances growth but also fosters deeper customer relationships and creates long-term impact. Learn how to shift from traditional marketing funnels to advocacy-driven growth for enduring success.

Meet the Speaker
Product and Growth Expert with 10+ years of experience in FinTech and EdTech. Currently leading product growth at Wise, driving strategies that contribute 70% of new users monthly through social features, virality, and referral programs.
 
Former Head of Product at Yandex, overseeing the development and scaling of 3 EdTech products from scratch. Ex-PwC consultant with a strong foundation in Corporate Finance.
Asya Kuznetsova

Asya Kuznetsova

Product & Growth Expert @ Wise

TICKETS SEP 18th
Conference Day

Check Asya chat with Amir Rezaei

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Prices excl. VAT @ 19%

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We are a community for product leaders, founders, and teams. We meet IRL.

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Conference

Partner up

Members

Join Community

JOIN  or LOGIN the online Community today to connect to other PMs & Leaders. 

Available for iOS and Android.

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