Escaping the Paid Growth Trap
In a crowded and competitive market, relying solely on paid growth is no longer enough. In this talk, Asya Kuznetsova, growth leader at Wise, shares proven strategies to escape the paid growth trap by harnessing the power of user advocacy.
Drawing from her experience driving over 70% of new user acquisition each month at Wise, Asya will reveal how to turn customers into enthusiastic advocates through referral programs, dynamic growth loops, and organic recommendation features.
With real-world examples from Wise, Monzo, Revolut, PayPal, and Dropbox, attendees will discover actionable insights on reducing acquisition costs, building a community of advocates, and driving sustainable, organic growth.
Asya demonstrates how user advocacy not only enhances growth but also fosters deeper customer relationships and creates long-term impact. Learn how to shift from traditional marketing funnels to advocacy-driven growth for enduring success.

Asya Kuznetsova
Product & Growth Expert @ Wise
TICKETS SEP 18th
Conference Day
Check Asya chat with Amir Rezaei
Get Tickets
Prices excl. VAT @ 19%

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