AI Product Lifecycle

Henrique Cruz has spent the past two years building AI features at Rows, including their flagship innovation, the AI Analyst, one of the smartest spreadsheet copilots available today. In this talk, he shares the full journey of launching and evolving AI products in a fast-moving market. He will walk through the story of building and launching the Analyst, explain how the team chooses which AI features to develop, and share their approach to pricing. Henrique will also cover how they stay competitive in a landscape shaped by players like OpenAI, and the concrete product and engineering practices they use to track, analyze, and continuously improve their AI product every single day.

Meet the Speaker
Head of Growth at Rows, the next-generation spreadsheet with built-in integrations and a sleek sharing experience. Over the past 5 years, Henrique has helped B2B startups build products and grow. As an early employee at Talkdesk and Veniam, he experienced firsthand the highs, lows, thrills, and pains of building and scaling software products. An avid book reader, he reviews great books at betaglyph.com.

Check Henrique's chat at ProductTea with Leah

Henrique Cruz2

Henrique Cruz

Head of Growth & AI @ Rows

TICKETS SEP 18th
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Conference Day (18.09) / LATE BIRD

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LABs Day + Conference (17-18.09)

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