The Community Bet: Turning Travelers into a Year-Round Movement

WeRoad is already a successful, community-driven travel company with millions of Instagram followers, 30+ social groups, branded Facebook pages, and endless WhatsApp chats connecting thousands of travelers and 3,000 trip coordinators.

But this rich, multi-channel ecosystem has grown organically — and with it, new challenges. In this talk, CTPO Simone Basso unpacks WeRoad’s bold next step: unifying this fragmented engagement into a cohesive product experience designed to amplify word of mouth, increase conversion, and drive long-term stickiness.

From empowering a new generation of trip organizers to unlocking market opportunities for travelers after the trip ends, this session dives into what it takes to place a big bet, drive clarity through uncertainty, and build in sync with the rise of community-led growth.

Meet the Speaker

Simone Basso is Chief Product and Technology Officer (CPTO) at WeRoad, responsible for defining the company's digital product vision and enhancing its technical operations. He leads the company's rapidly expanding digital product team of over 30 engineering, product, and UX experts based across WeRoad’s markets. A highly accomplished technology leader, with over two decades of experience, Simone has a passion for founder-led businesses and a dedication to thriving tech ecosystems. His expertise lies in scaling teams and technology platforms (e-commerce, marketplaces, content management systems, social networks)