Hypothesis-Driven Solution Design

This workshop focuses on equipping participants with the skills to design and validate impactful solutions and ultimately build better products.
Who is it for?
Aimed at Mid/ Senior Product Managers
What you’ll learn
By exploring structured ideation, hypothesis creation, and experiment design, participants will gain a practical understanding of:

  1. Solution Design Fundamentals: Learn what it means to craft effective, user-centered solutions.
  2. Sparking Creativity and Collaboration: Discover ideation techniques to foster innovative thinking and prioritize ideas effectively.
  3. Hypotheses and Experimentation: Understand the importance of hypothesis-driven design and how to construct, prioritize, and test hypotheses through well-structured experiments.
Agenda
  1.  Introduction to Solution Design
  2. Sparking creativity and collaboration
  3. Exercise: Ideation workshop and ideas prioritization
  4. Hypotheses creation
  5. Exercise: Write hypotheses
  6. Exercise: Prioritize hypotheses
  7. Experiment design
  8. Exercise: Create experiments based on the hypotheses
  9. Wrap up
Meet the Facilitator
Erika is a seasoned Product Design and Strategic Design Leader with deep expertise in Product Strategy and Data-Driven Design. Over the last 12 years, she gained a strong track record of leading design teams to deliver senseful and impactful experiences for B2B and B2C products. She has worked across diverse environments, from innovative startups and renowned agencies like AKQA to leading product-centric companies such as Zalando SE, Babbel, and IKEA. 
This workshops includes
✓ Morning Keynote talk
✓ Private community of peers
✓ Direct access to instructor
✓ Guided feedback & reflection
✓ Lifetime access to materials on our community app
✓ Food & Drinks
✓ Evening Party
 
Erika Lauro 2

Erika Lauro

Strategic Design Lead & Freelance Product Design

TICKETS SEP 17th
Shaping Products Day

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Wednesday, Sept 17th

Shaping Products Day

€599*

Included @19%
* 10% off for group tickets (5 people)

120 Spots. Get frameworks & network to grow as a Product Leader. Working in groups of up to 20 people.

Thursday, Sept 18th

Conference 
Day

€549*  €399  EARLY BIRD

Included  @19%
* 10% off for group tickets (5 people)

You’ll come away with: new tactics to grow your product, actionable learning and senior selected network.

Sept 17th + Sept 18th

Bundle
Pass

€999* - SAVE €99

Included  @19%
* 10% off for group tickets (5 people)

Unlock exclusive savings with the Bundle! Everything you need to level up in one package
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ProductLab-Logo-White

We are a community for product leaders, founders, and teams. We meet IRL.

Company

Conference

Partner up

Members

Join Community

JOIN  or LOGIN the online Community today to connect to other PMs & Leaders. 

Available for iOS and Android.

IOS
Android
community

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