From Problems to Opportunities

A Hands-On Product Discovery Workshop
This workshop aims to equip participants with a comprehensive understanding of Product Discovery and its importance in driving outcomes over outputs, through a mix of interactive sessions and practical exercises.

Who is it for?

Aimed at senior PMs and Lead product managers

What you’ll learn

Define and track meaningful product opportunities that align with business goals
Craft research briefs effectively and identify user problems and opportunities
Analyze qualitative data to refine problem definitions and map the opportunity space effectively.
Create a solid Opportunity Solution Tree

Agenda

Introduction to Product Discovery
Define and Track Outcomes
Business Outcome Vs. Product Outcomes
Identifying the right Problems and Opportunities
Exercise - Define questions/assumptions
Exercise - Assign research methods
Exercise - Prioritize questions/assumptions
Exercise - Create a research plan
Qualitative data sharing
Mapping the Opportunity Space
Exercise - Qualitative Data Analysis and problems' definition
Exercise - Create opportunity tree
Wrap up and reflections

Meet the Facilitator

Erika is a seasoned Product Design and Strategic Design Leader with deep expertise in Product Strategy and Data-Driven Design. Over the last 12 years, she gained a strong track record of leading design teams to deliver senseful and impactful experiences for B2B and B2C products. She has worked across diverse environments, from innovative startups and renowned agencies like AKQA to leading product-centric companies such as Zalando SE, Babbel, and IKEA.

From Problems to Opportunities

A Hands-On Product Discovery WorkshopThis workshop aims to equip participants with a comprehensive understanding of Product Discovery and its importance in driving outcomes over outputs, through a mix of interactive sessions and practical exercises.

Get Tickets

€549* €399 EARLY BIRD TICKET

You’ll come away with: new tactics to grow your product, actionable learning and senior selected network.

€1049* - €938 EARLY BIRD BUNDLE

120 Spots. Get frameworks & network to grow as a Product Leader in groups of 20 + Conference Access

€1249* - €1118 EARLY BIRD BUNDLE

50 Spots. Learn, Share, and Network with industry experts and the keynote speakers + Conference Access

A Hands-On Product Discovery Workshop
This workshop aims to equip participants with a comprehensive understanding of Product Discovery and its importance in driving outcomes over outputs, through a mix of interactive sessions and practical exercises.