From Metrics to Money

The Business Impact of Product Decisions.
Build business cases, calculate ROI, communicate risk, and present with confidence to executives, focusing on what matters rather than just stakeholder buy-in.

Who is it for?

Aimed at senior PMs and product leaders with 5+ years of experience, this program tackles common challenges like justifying investments, balancing short- vs. long-term strategy, and managing risk across portfolios. Participants will gain advanced frameworks for decision-making, tools for portfolio management, and strategies to communicate effectively with executives. Perfect for those ready to deepen their business acumen and strategic impact.

What you’ll learn

Master the Product Business Side

Connect product metrics to business outcomes
Understand unit economics and their impact on product decisions
Speak the language of executive stakeholders

Build Rock-Solid ROI Cases

Calculate the true cost of product development
Project and model revenue impact
Account for hidden costs and benefits
Create compelling business cases for product initiatives

Navigate Risk and Uncertainty

Evaluate different types of product risks
Apply the different framework for decision making
Balance opportunities and risks across your product portfolio
Make decisions with incomplete information

Align Product with Business Strategy

Transform business objectives into product OKRs
Build strategic roadmaps backed by ROI
Prioritize initiatives based on business impact

By the end of this session, you'll be able to:

✓ Build convincing business cases for product initiatives
✓ Calculate and present ROI for product decisions
✓ Evaluate and communicate risk effectively
✓ Align product metrics with business outcomes
✓ Present to executives with confidence

Agenda

Opening Activity: "The Shark Tank" (10 min)
Quick pitch on a successful product feature.

Business Fundamentals for PMs (35 min)
Key business metrics and translating product metrics into business impact.

ROI Calculation Workshop (40 min)
Case study on calculating ROI with assumptions and incomplete data.

Risk Profiling & Decision Making (20 min)
Frameworks and activity on real-world product decisions.

OKRs & Business Planning Integration (20 min)
Align product initiatives to business objectives and create roadmaps.

Conclusion (10 min)

Recap key learnings and offer resources for further exploration.

Meet the Facilitator

Florian Bonnet is a distinguished product leader who brings a rare combination of scientific rigor, behavioral insights, and practical business acumen to product management. Florian has established himself as an authority in data-driven product development and organizational transformation across multiple industries. With over a decade of product leadership experience at companies including Typeform and HelloFresh, Florian has consistently driven exceptional results through innovative approaches to product strategy and team leadership. Florian's unique background includes a PhD in Theoretical Physics and an Executive MSc in Behavioral Science, enabling him to bring a distinctive analytical and human-centered approach to product management. A passionate educator and thought leader, Florian is a regular speaker at industry conferences, a dedicated mentor to aspiring product leaders, and is currently working on a book to enable Product Managers to uncover customer insights through data.

This workshops includes

✓ Morning Keynote talk

✓ Private community of peers

✓ Direct access to instructor

✓ Guided feedback & reflection

✓ Lifetime access to materials on our community app

✓ Food & Drinks

✓ Evening Party