Data-Driven Decisions

Data-Driven Decision Making 101.
Unlock the power of data with expert insights that will transform your decision-making process. Learn from an industry leader and elevate your career with proven strategies to drive success.

Who is it for?

This Workshop is perfect for mid-level PMs and leaders transitioning from intuition to data-informed decisions. Ideal for those struggling to choose the right metrics or integrate measurement into the product development process. Learn practical frameworks, tools, and templates to apply immediately. No statistical knowledge required—just a desire to structure your thinking and drive smarter decisions.

What you’ll learn

Master the Foundation of Data-Driven Product Management

Learn the COMPASS framework for structured decision-making
Understand how to balance data with product intuition
Identify and overcome common cognitive biases in product decisions

Build Your Metrics Architecture

Design meaningful North Star metrics that align with business goals
Create comprehensive KPI trees that connect daily actions to strategic outcomes - Select the right leading and lagging indicators for your product

Develop Your Analytical Toolkit

Transform vague business questions into measurable hypotheses
Map your assumptions and knowledge gaps systematically
Create effective measurement plans for product initiatives

Practical Skills You'll Take Back to Work

Ready-to-use frameworks
A systematic approach to validate product decisions with data
Techniques to align stakeholders around metrics that matter

By the end of this session, you'll be able to:

✓ Convert gut feelings into testable hypotheses

✓ Build KPI trees for any product initiative

✓ Create measurement plans that drive action

✓ Speak confidently about metrics and data

✓ Make decisions with the right balance of data and intuition

Agenda

Opening & Ice Breaker (15 min)

"Decision Making Spectrum" activity: Share personal data-driven and gut-feel decisions to highlight challenges and set the stage for learning.

Foundations of Data-Driven Decision Making (25 min)

Build a common understanding of DDDM and introduce the COMPASS framework for structured decision making.

The Analytical Mindset (30 min)

Engage in a mini-case study, discuss cognitive biases, and learn the importance of asking the right questions to guide data collection.
[Break - 10 minutes]

North Star Metrics & KPI Trees (60 min)

Introduction to North Star metrics, followed by hands-on exercises to define metrics and build KPI trees, with critique and group discussions.

Conclusion (10 min)

Recap key learnings and offer resources for further exploration.

Meet the Facilitator

Florian Bonnet is a distinguished product leader who brings a rare combination of scientific rigor, behavioral insights, and practical business acumen to product management. Florian has established himself as an authority in data-driven product development and organizational transformation across multiple industries. With over a decade of product leadership experience at companies including Typeform and HelloFresh, Florian has consistently driven exceptional results through innovative approaches to product strategy and team leadership. Florian's unique background includes a PhD in Theoretical Physics and an Executive MSc in Behavioral Science, enabling him to bring a distinctive analytical and human-centered approach to product management. A passionate educator and thought leader, Florian is a regular speaker at industry conferences, a dedicated mentor to aspiring product leaders, and is currently working on a book to enable Product Managers to uncover customer insights through data.

This workshops includes

✓ Morning Keynote talk

✓ Private community of peers

✓ Direct access to instructor

✓ Guided feedback & reflection

✓ Lifetime access to materials on our community app

✓ Food & Drinks

✓ Evening Party