The Product Shift: Maximising Performance & Impact
What separates product organisations that merely survive, from those that thrive in
challenging economic times? It isn’t just speed of delivery or the brilliance of
individual teams, it lies in the ability to continually optimise organisational
capabilities so that strategy, leadership, and day-to-day practices reinforce one
another.
In this talk, we’ll explore how organisations can make “the product shift” by
connecting strategic intent to tactical change, enabling leaders to balance
incentives with resources, and embedding new behaviours through operational
working groups. Drawing on real-world examples from companies like Farfetch,
Bumble, and Reward Gateway, you’ll learn how to design change that is contextually
relevant, sustainable, and impactful.
The goal isn’t just product delivery, it’s building an organisation that can adapt, learn,
and deliver value consistently, even in hard times.
Takeaways
- Strategic to Tactical: How to translate vision and principles into actionable
organisational change that prove progress and build momentum. - Balanced Leadership: How leaders can balance incentives, resources, and
expectations to make change stick. - Behavioural Commitment: How operational working groups tackle capability
gaps and operating model bottlenecks. - Practical Playbook: Real-world examples of organisations shifting their product
capabilities and how you can too.
Check Chris on Productized Podcasts

Chris Compston
Product Ops Consultant
TICKETS SEP 18th
Conference Day
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Conference Day (18.09) / LATE BIRD
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LABs Day + Conference (17-18.09)
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