The Product Shift: Maximising Performance & Impact

What separates product organisations that merely survive, from those that thrive in
challenging economic times? It isn’t just speed of delivery or the brilliance of
individual teams, it lies in the ability to continually optimise organisational
capabilities so that strategy, leadership, and day-to-day practices reinforce one
another.

In this talk, we’ll explore how organisations can make “the product shift” by
connecting strategic intent to tactical change, enabling leaders to balance
incentives with resources, and embedding new behaviours through operational
working groups. Drawing on real-world examples from companies like Farfetch,
Bumble, and Reward Gateway, you’ll learn how to design change that is contextually
relevant, sustainable, and impactful.

The goal isn’t just product delivery, it’s building an organisation that can adapt, learn,
and deliver value consistently, even in hard times.

Takeaways

  • Strategic to Tactical: How to translate vision and principles into actionable
    organisational change that prove progress and build momentum.
  • Balanced Leadership: How leaders can balance incentives, resources, and
    expectations to make change stick.
  • Behavioural Commitment: How operational working groups tackle capability
    gaps and operating model bottlenecks.
  • Practical Playbook: Real-world examples of organisations shifting their product
    capabilities and how you can too.
Meet the Speaker
Partnering with leaders to build product organisations that perform.

With over 20 years in technology and product, Chris partners with senior
cross-functional leaders to scale high-performing, outcome-driven organisations.

Known for his pragmatic, collaborative approach, he helps teams build the clarity,
culture, and capability needed to consistently deliver customer value and business
impact.

A recognised industry voice, he speaks at international conferences on product
operating models, product leadership, and organisational design.

Bringing depth, perspective, and hard-earned experience to every engagement, he
cares deeply about building strong, inclusive cultures where people thrive and results
follow.

Read more about Chris at chriscompston.com or subscribe to his newsletter
chriscompston.substack.com

Check Chris on Productized Podcasts

Chris Compston2

Chris Compston

Product Ops Consultant

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