Strategic Decision-Making LAB

This Lab is built for product managers and product leaders looking to bridge the gap between product decisions, financial impact, and business strategy. Learn to justify high-stakes investments, model ROI, manage risk, and communicate effectively with executives.

Morning Session

Data-Driven Decision-Making

Data is everywhere—but how do you actually use it to make better product decisions? This workshop provides a structured approach to integrating data into decision-making, from defining KPIs to applying frameworks that balance intuition with analytics.

Key Takeaways

✓ Build Your Metrics Architecture – Define North Star metrics, KPI trees, and leading/lagging indicators.
✓ Transform Data into Strategy – Move from gut feelings to measurable hypotheses that drive action.
✓ Decision-Making Frameworks – Use structured methods to validate high-stakes product bets.

Florian Bonnet

VP @ Fintecture & Author, ex Growth Typeform & HelloFresh

TICKETS SEP 17th
LABs Day

+ JOIN THE WORKSHOP

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Afternoon Session

From Metrics to Money – The Business Impact of Product Decisions

Making great product decisions isn’t just about features—it’s about understanding business impact, justifying investments, and managing risk. This workshop equips PMs and leaders with the tools to connect product metrics to financial outcomes.

Key Takeaways

✓ Master the Business Side of Product – Link product metrics to business impact/ unit economics.
✓ Build Rock-Solid ROI Cases – Model revenue impact, calculate true development costs, and make compelling investment cases.
✓ Navigate Risk & Uncertainty – Apply decision-making frameworks to balance short-term wins with long-term strategy.

Meet your Facilitator

Florian Bonnet is a distinguished product leader who brings a rare combination of scientific rigor, behavioral insights, and practical business acumen to product management. Florian has established himself as an authority in data-driven product development and organizational transformation across multiple industries. With over a decade of product leadership experience at companies including Typeform and HelloFresh, Florian has consistently driven exceptional results through innovative approaches to product strategy and team leadership. Florian's unique background includes a PhD in Theoretical Physics and an Executive MSc in Behavioral Science, enabling him to bring a distinctive analytical and human-centered approach to product management. A passionate educator and thought leader, Florian is a regular speaker at industry conferences, a dedicated mentor to aspiring product leaders, and is currently working on a book to enable Product Managers to uncover customer insights through data.