Data-Informed Leadership LAB

This track is designed for product managers and leaders who want to make data-driven decisions with confidence. It’s a hands-on, practical deep dive into metrics, business impact, and strategic alignment.

Morning Session

Success metrics that matter: Set up your success engine for sustainable growth

Oftentimes you improve your product in the dark. Which part is working well, which part is not? What needs attention now, what is a second priority? And how do we measure if we're successful with our initiatives and create sustainable business growth with our product?

This workshop teaches how to turn your product into a success engine by identifying sustainable growth levers, and defining signals and meaningful metrics to measure success and build continuous feedback loops.

Key Takeaways

✓ The AARRR Model & Beyond - How to turn a funnel into an engine and measure Activation, Retention, Referral, and Revenue effectively.
✓ Goals-Signals-Metrics with a twist - Your blueprint for measuring product success and how you can quantify and measure anything.
✓ Success vs. optimisation metrics - How to break your lever down into actionable optimisation metrics for your daily work.
✓ Hands-on with lots of examples and exercises, applicable to your work the day after the workshop.

Curious about Büşra’s insights? Check it out!

Büşra Coşkuner

Product Coach, Trainer & Advisor

TICKETS SEP 17th
LABs Day

+ JOIN THE WORKSHOP

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Afternoon Session

Impact Mapping - A Crash Course

Aligning a product team's daily work with product strategy and business impact is one of the hardest challenges for PMs.
This workshop will help you connect business goals to user outcomes to identify what you should really build and what not. Find the win-win between user value and business value and say 'no' to distractions.

Key Takeaways

✓ The Impact Mapping framework and how to apply it.
✓ Hands-on mapping in the course.
✓ Including pitfalls to learn from, different twists and lots of examples.

Curious about Büşra’s insights? Check it out!

Meet your Facilitator

Büşra is a product coach, trainer, and educator who helps organizations create products that drive both customer and business impact. Using a disciplined, data-based methodology rooted in hypothesis-driven discovery and experimentation, she supports teams in building strong product thinking and a learning mindset.

With hands-on experience in startups, scale-ups, and corporations like Doodle, Telekom Deutschland, and home24, Büşra now collaborates with organisations and product teams to introduce outcome-based strategies, discovery methods, and metrics practices, equipping teams to adopt sustainable, outcome-oriented product development approaches. She also lectures on Product Strategy and Roadmapping at FH Graubünden to support product talent in Switzerland.