Building and Keeping Product-Minded Outcome driven teams

The talk explores how leaders can build and sustain high-performing teams that consistently focus on the impact of their work, take ownership, and extend their reach beyond their own responsibilities to drive business outcomes. Typical product teams divide and conquer responsibilities among functions - product, design, engineering, testing, analytics, user research etc. While there is merit to having a split of duties, this typical setup also drives inefficiencies where trade-offs between functions are needed and drives a lack of ownership around decisions.

Building product-minded teams is a significant leadership challenge for modern leaders, particularly in a fast-paced and highly volatile product landscape. This challenge is tackled by implementing specific ideas across culture, hiring philosophy, team design, product architecture, metrics, and ways of working. In this talk, I will show you how companies at different stages of their evolution can consider building and maintaining their teams as product-minded and outcome-driven at all times. The talk also features examples from industry, with their unique takes on driving behaviors that sustain product- and outcome-mindedness.

Meet the Speaker

Vivek is an experienced technology leader with over 20 years of engineering and product experience. Previously, he was the Director of Global E-Commerce Engineering at On where he led the DTC and e-commerce teams. Vivek also worked at Zalando leading engineering and product teams for its Fashion Store and Size and Fit technology teams. Vivek also coaches and advises engineering and product leaders to tackle leadership challenges, organization design, product development process and software architecture. In his free time, Vivek trains future leaders with his popular leadership bootcamps and decision making masterclass.