Productlab Conf 2025
2025 was the year where 80-95% of companies report no real AI impact. The winners went narrow — one workflow, one outcome, measurable results. The biggest blocker wasn't tech, it was culture: teams hiding AI usage, leaders with no clear vision, orgs measuring adoption instead of business outcomes. Agentic AI is the next bet, but only ~10% of PMs who built agents were still using them 6 months later. The honest verdict from 250+ product leaders in one room: we're all still figuring this out. The question that stayed with everyone — "What will be your WhatsApp moment?" — is still unanswered for most.
Stefan Ostwald
Parloa
Stop Building Better Hammers. Start Building Carpenters.
Francesca Cortesi
Vend
How to build un-AI-able skills (and why "I don't know" is your superpower)
Mirza Besirovic
Zendesk
When 90% of AI Agents Fail: What Zendesk’s Team Learned Building the Real Thing
Simone Basso
WeRoad
How WeRoad Turned 1,200 Solo Travelers Into a Year-Round Community Movement
Asya Kuznetsova
Kraken
Escaping the Paid Growth Trap: How Product-Led Growth Beats Paid Ads 10:1
Pranav Pathak
Booking.com
From 12 Months to 3 Months: How Booking.com Cracked the Code on AI Experimentation
Henrique Cruz
Rows
How to build AI products that don't get killed by OpenAI
Chris Compston
Consultant
Why 97% of companies fail at product transformation
Bandan Singh
riverty
How Product Managers Survive (and Thrive) When Growth Isn't Enough Anymore
Vivek Juneja
Consultant
How to Build Product Teams That Actually Care (And Keep Them That Way)
Elena Leonova
Spryker
Why Most Companies Are Asking the Wrong Questions About AI
Hayder Schneider
Aleph Alpha
AI agents are coming for your business model
Liza Mello
SumUp
How SumUp saved 1,700 engineering hours by promoting a customer support agent
Silvanus Alt
UXCam
How HelloFresh and UXCam moved from AI productivity hacks to systemic transformation
Ebrahim Kargar
HelloFresh
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